What are the contrasts in poster design?

Size contrast is often used in design, and it is the most intuitive form of expression among all contrast forms. Contrast is to form a strong visual contrast between the elements in the picture, which makes people have an illusion. Contrast not only refers to the comparison in area, but also includes the comparison in the number and density distribution of elements.

Many poster design works control the picture rhythm with various contrast relationships, making the picture level clear and the theme prominent. In addition, the change of font size and density is also a particularly important part of poster design. If there are large paragraphs of text to be typeset, the size of the text will generally show the importance of information, and the change of font size and density will make the picture more rhythmic.

chiaroscuro

Because of the existence of light and shadow, we can recognize everything around us, and express the shape or texture of objects by using the relationship between light and shadow, which is also a common means of expression in poster design, especially some photographic posters, which use the rich pictures formed by light and shadow to convey the main information.

Such pictures are not only highly recognizable, but also more infectious. Even the black-and-white photos with extracted colors still have the power to shock the soul, which is the infinite expressive force brought by the relationship between light and shade.

Comparison of element meanings

In life, we can distinguish between beauty and ugliness, good and evil, loyalty and betrayal, or happiness and sadness. And combine words with opposite feelings or meanings to form a contrast. In design, we often put two opposite things or two opposite aspects of the same thing together to enhance the shock and expressive force of the picture.

First of all, this comparison method can reveal the opposition between good and bad, good and evil, beauty and ugliness, giving people a deep impression and enlightenment; Secondly, using the method of element meaning contrast is conducive to fully displaying the contradictions of things, highlighting the essential characteristics of the things being expressed, strengthening the artistic effect and appeal of the works, and forming a complementary relationship of contrast and echo.

The above is the sharing of common contrasts in poster design, and I want to give it to friends who want to learn design. I hope it helps you!