The Idea of Illustration —— How to Construct Illustration? [How do ordinary people conceive and write? ]

What are the characteristics of illustrations?

The expression of artistic elements of illustration follows some general principles of artistic design more or less, but as a new art form, it must have its own unique design methods and principles. Therefore, as the most advanced color world expression art in the IT era, illustration art is a typical symbolic activity. "Trace" in the illustration art elements of modern illustration art, "trace", as its name implies, represents a kind of trace and is a kind of creative work trace. This kind of trace contains all kinds of tools and materials needed for creation, which play a vital role in the expression of illustration art. Good "trace" expression can often touch people's different cognition and feelings about illustration. Illustration is the re-creation of visual creativity, and illustration design can be said to be the most expressive, close to painting art.

relationship by blood

. Many expression techniques of illustration art draw lessons from the expression techniques of painting art, so there is no doubt that his creative thinking and expression form have traces of artistic creation, especially in some changing laws and methods, illustration creation is completely consistent with painting.

The idea of illustration art comes from inspiration-

brainstorming

The concept of success comes from many ideas and ideas. From here, list all the words related to the project and give them pictures. Inspiration comes from things that everyone will come into contact with, such as cartoons, cartoons, toys and pleasing packaging. The drawing of inspiration is inseparable from "traces". Different materials show different textures and textures, different textures show different strengths and effects, and different effects give illustrations different styles and interests. With the rapid development of information today, the concept and application of illustration is far from the traditional understanding. With the development of new technology, illustrations are created with various tools. The combination of traditional tools and numbers has greatly enriched the traces of the artistic elements of illustration. Coupled with the continuous progress of digital technology and printing technology, modern illustration presents a diversified, multi-style, multi-technique and distinctive personality development trend.

Aesthetic characteristics of illustrations

Illustration design, as a form of visual art, especially as a part of practical art, has its own aesthetic characteristics. Among them, the most obvious ones are as follows:

Purpose and restrictive factors

Second, practicality and popularity.

Third, visualization and intuition.

Fourth, aesthetics and interest.

Creativity and artistic imagination

6. Diversification and diversification

Modern illustration is influenced by media, content,

technique of expression

And the object of appeal. , so that its aesthetic standards are diversified and diversified.

There are many forms of modern illustration, which can be classified by media or function. According to the classification of media, it is basically divided into two parts, namely print media and film and television media. Print media includes poster advertisement illustration, newspaper illustration, magazine book illustration, product packaging illustration, corporate image publicity material illustration, etc. Film and television media include movies, television and computer screens.

Representation method of illustrations

Illustration methods mainly include photography illustration, painting illustration (including realism, pure abstraction, new figuration, comics, diagrams, etc. ) and three-dimensional illustrations. Photographic illustration is the most commonly used illustration, because ordinary consumers think that photos are true and reliable and can objectively represent products. As a poster advertisement, the biggest difference between photographic illustration and general artistic photography is that it tries to express the characteristics of goods and expand the realism of products, while artistic photography tends to weaken some real characteristics of the subject in pursuit of a certain artistic conception. As a photographic illustration of poster advertisement, it is best to shoot with 120 single lens reflex camera. According to the requirements of different themes, some commonly used lenses should be equipped, such as

wide-angle lens

, telephoto lens, macro lens and close-up lens, etc. Photographic illustrations of posters generally use color reversal films to ensure the quality of printing and plate making.

Most photographic illustrations are made indoors, and the background needs to be manually arranged to set off the main body. Spare background materials include woolen cloth, velvet, cloth, paper, etc. Of course, you can also try what is already on the market.

wall cloth

, wool, linen, etc. Slide backgrounds can also be used if conditions permit. Their advantage is that they can meet the requirements of advertising creativity regardless of time, place and climate.

Sketch illustrations have the author's subjective consciousness and freely expressed personality. Whether it is fantasy, exaggeration, humor, emotion or symbolic emotion, you can freely express and deal with it. As an illustrator, you need to digest the theme of advertising creativity and have a deeper understanding of things in order to create excellent illustrations.

The most commonly used technology for drawing illustrations is inkjet printing, which is a kind of utilization.

air compressor

The technology of air transportation and painting with pen. It is characterized by no brush strokes caused by ordinary painting, natural picture transition and high application value.

Comic forms are also common in painting illustrations. Comic illustrations can be divided into exaggerated illustrations, satirical illustrations, humorous illustrations and humorous illustrations. Exaggerated illustrations grasp some characteristics of the described object to exaggerate and emphasize, highlight the essential characteristics of things, and thus strengthen the performance effect. Ironic illustrations are generally used to belittle hostile or backward things. They satirize with implicit tone to achieve negative publicity effect, while humorous illustrations are made by innuendo, allegory and pun.

Rhetorical device

In a well-meaning smile, expose those innocent and unreasonable things in life, so as to make people laugh and understand something from laughter; Humorous illustrations make advertising pictures interesting and make people accept advertising information in a relaxed situation.

The chart in drawing illustration is a very suitable illustration form to express complex products, such as the operation procedure of new household appliances, the cooking method of a new food, the installation of household combined appliances, and various collocation forms of children's building blocks. , which can be used to introduce the correct operation steps to readers.

The Concept of Illustration of National Tide and Dry Goods Skills I. Draft Practice

Second, element content analysis (such as packaging design of cultural products, characteristic buildings, surrounding buildings, kites, etc. )

Third, Lenovo's creative method (mind map, such as phoenix nirvana, New Year)

Four or nine methods of composing music

1. Horizontal composition (stability, comfort and landscape)

2. Vertical composition (sense of rhythm, distance and depth)

3. Horizontal and vertical (L-shaped composition method, open, with close-up prospect)

4. Oblique composition (oblique composition, famous painting, breaking monotony, striking, and stable theme)

5.s-shaped composition method (twists and turns, flowing feeling, mountains and rivers, human body)

6. Triangle composition, (feeling stable, lively, inverted triangle)

7. Circular composition (impact, layering, prominent visual center, compactness)

8. Tic-tac-toe method (Gong Jing Ge, two horizontal lines, two vertical lines, four boxes, used in photography, four points to place objects)

9. Rectangular combination (window)

Concept of painting creation

First, determine the central theme.

Second, confirm the elements (Lenovo creation method, extract the elements)

Third, composition (find nine compositions)

Four. sketch

Character analysis (look for pictures online and know what to draw according to the theme)

First, the stick figure (analysis of characters' trends) —————————————————————————————————————————————————————————————————————————————————————————————————————————

Second, volume (geometry is based on stick figures, drawing people's faces in perspective and other shapes) ———————————————— geometry.

Third, draw a big dynamic (sketch) within a range ———————————————————————— sketch.

Fourth, refine the sketch (the transparency of the original layer is reduced, and the new sketch uses the plane style to draw round eyes)-fine grass.

Architecture (the center of the Forbidden City is symmetrical, with 8070 rooms, Hall of Supreme Harmony, Hall of Zhonghe and Hall of Baohe)

1. Hall of Supreme Harmony (double-eaved Ding Dian, the most advanced, complete in ten forms, with high status)

2. Zhonghe Hall (there are seven chiropractors here, and the resting place before the emperor's ceremony is square in the air).

3. Baohe Hall (resting at the top of the double eaves, with 9 small animals next to it)

Ancient gyro

First place: Double eaves Dai Dingdian (an important Buddhist temple, the main hall of the palace, symbolizing dignity)

Second place: Double-eaves Xieding Mountain (palace, garden, altar and temple style)

Third place: the roof of a single-eaved palace

Fourth place: resting on the top of the mountain with a single eaves

Fifth place: hanging from the top of the mountain (folk, god chef, god library. Spread to East Asia, Japan, etc. )

Sixth place: Hard Peak (Guangdong Folk House)

Seventh place: rolling shed

Eighth place: Hengjianjiao (pavilions)

distant view

1. Parallel perspective (a point)

2. Perspective

Line drawing method

1. Draw lines, (pen tool to draw architecture, which is more detailed, and select tools-editing, stroke, hard brush)

2. Half of the architectural paintings are mirror images.

Basic principles of color (scope of use, online rgb, offline cmyk)

The first is the three primary colors of color and light (red, green and blue)

Second, the three primary colors of pigments (cyan (lake blue), red (magenta) and yellow (lemon yellow)).

Saturation capacity

light

colour

Complementary colors (included in contrast colors): Rayna Sue, blue orange, red and green, impact force 180.

Contrast color: 120- 180.

Similar color: similar color, 30, such as lemon yellow and medium yellow.

Cold/warm colors

Cold and warm are relative, there is no absolute cold and warm color.

Cool colors: cold, cold, serene, immersed, steady and negative.

Warm colors: warm, fiery, warm, bright and lively (catering industry, bread)

The relationship between color and human psychology (1)

1. Light is closer than dark.

2. High brightness (light and soft) and low brightness (heavy and advanced)

3. Warm colors with high purity (excitement) and cool colors with high purity (calmness)

4. High purity and lightness (gorgeous), low purity and lightness (simple) (emperors and civilians)

The Relationship between Color and People's Psychology (2)

1. The feeling of the same color and contrast color

Same color collocation: soft, orderly, harmonious and warm.

Contrast color collocation: visual impact, excitement and stimulation

2. Cold and warm color feeling

Warm colors: warm, bright, lively and warm.

Cold colors: serene, calm, steady and negative.

3. Lightness

Mastery: relaxed and lively.

Low lightness: calm and steady.

4. Sense of purity

High purity: gorgeous

Low purity: soft and elegant.

5. Color lightness and lightness sense

Slightly high (under the same volume): lighter and swollen.

Light (under the same volume): heavier, smaller.

Final summary:

I. Draft

Second, the element content analysis

Third, the associative creation method

Fourth, composition

Verb (abbreviation for verb) prospect

Six, color

How to create illustrations? How do most people conceive and write? I have introduced the dynamic composition of characters to you before. In fact, we can also compose music with props, such as hair and clothes. This is:

Proper composition.

The hair and clothes in the picture below are actually different from the dynamic composition in the upper part. What is the difference? The former is the dynamic drive of human body to hair and clothing props, while the latter is the composition of hair and clothing length and width.

Let's look at two compositions:

The ergonomics on the left is an upright posture, but why does it look good? Because of the messy feeling of hair floating, the skirt is very dynamic. In other words, the dynamics don't need to be complicated, but other additional props can't be too simple and must be alive. Including the picture on the right, it is also standing, but it looks good because of the flowing feeling caused by the ribbon of hair and the length of skirt, which are the points that can add points to enrich the composition.

The following is the same:

This kind of students can draw simple human body dynamics, or can't draw human body dynamics well. They can improve their sense of composition in this way, and the composition of props must be lively.

Generally speaking, if the composition is not well painted, the figure painting will be fine and complete, and the picture expression will not be very prominent and beautiful.