What do VO and SUPER mean in advertising scripts?

Vo is voice-over, which refers to the voice actor and narrator. When recording photography, the actor's voice or singing voice is replaced by others. The speaker does not appear on the screen, but directly introduces the content of the film, explains the plot or comments in language, including the use of dialogue. Off-screen voice narrates, expresses feelings or discusses the story and character psychology of the film.

Super is subtitle, which refers to the post-processing text of film and television works, and generally appears at the bottom of the screen. Explanatory text and various texts appearing at the bottom of the screen display the voice content of the program as subtitles, which are divided into graphic format and text format.

Extended data:

Excellent subtitles must follow five characteristics:

1, accuracy-the finished product has no low-level errors such as typos.

2. Consistency-The consistency of subtitles in form and presentation is very important for the audience's understanding.

3. Clear-A complete audio statement, including the identity of the speaker and non-dialogue content, must be clearly presented with subtitles.

4. Readability-subtitles should be long enough for the audience to read, synchronize with the audio, and not obscure the effective content of the picture itself.

5. Equivalence-subtitles should completely convey the content and intention of the video material, and the contents of the two are consistent.

In addition, in China, the pronunciation of languages in different regions is very different, so many people can't understand Mandarin correctly. But it doesn't make much difference in writing. People can understand the words in Mandarin when they see them. Therefore, in recent years, many programs in Chinese film and television works have subtitles corresponding to Mandarin (or dialect).

However, due to broadcasting technology, TV programs in China do not support closed captions, and broadcasters can't get rid of the captions in the programs, which leads to the confusion of program broadcasting, and the phenomenon that subtitles are hidden from each other and appear at will when they should not appear.

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