Can you make money by opening a private cake shop How to make money from private cakes?

Private cakes are generally more expensive than ordinary cakes, because the raw materials used in private cakes are fresher and the quality of products is guaranteed. Then pay more attention to the customer's feelings. People who make private cakes usually pay great attention to the interaction with customers. They will listen to the opinions put forward by customers, then think and make adjustments. So these are the reasons why private cakes are more expensive.

It is not difficult to make money by opening a private cake shop. If you want to make money, you should not only attract customers, but also increase the promotion of your products so that more consumers can see your products. Private cakes need to do the following to make money:

1, product barriers

The taste, face value, creativity and health of the cake are your core competitiveness. For consumers, if I buy a cake, from the product point of view, I mainly consider the sweetness of the product taste and what kind of materials you use. Since consumers will consider the price of private cake, which is more expensive than ordinary cake shops, they will inevitably pursue the high raw materials and health of private cake. Considering the face value, what consumers want to see is whether the cake is beautiful and novel. Even if the taste is good, it seems that people have no desire to eat, and they may encounter "passing by" when the first order is made. Therefore, your product, no matter what kind of cake, must have its own characteristics and competitiveness in terms of face value and "connotation", so that consumers can find the reason to choose you among many.

2. Channel expansion

Most of the cakes I have seen are sold by WeChat friends circle, and a few private houses are made by enterprises or individual industrial and commercial households registered on take-away platforms such as Meituan. No matter which channel it is, it is important to expand customers. For example, WeChat marketing starts with people around you and makes all kinds of friends. For the customers in the circle of friends, you need to work hard to maintain your loyal customers. They are very useful boosters in your future publicity. Finally, we can do cross-industry cooperation through some wedding friends, cold tables for birthday banquets and wedding banquets, and so on. You can also cooperate with KTV and other entertainment places nearby;

3, publicity tonality

In terms of product style, you should clearly define your customer type, that is, to be ultra-high-end, high-end, mid-end and mass, and then make different promotional contents and posters according to the types of high-end customers, mid-end customers and low-end customers, with unique copywriting style.

In addition to teaching cake making techniques, Guangzhou Baking and Fun Baking Training School can also show you the skills of making money by starting a business.