Traditional Culture Encyclopedia - Photography and portraiture - Five planning schemes of Qixi party
Five planning schemes of Qixi party
Tanabata party planning article 1
I. Theme of the event
Love each other and love Tanabata best.
Second, the activity time
_ month _ day-_ month _ day
Third, the planning theme
1, Tanabata should distinguish Valentine's Day, from the caliber of communication to the organization of activities, based on the feelings between husband and wife.
2. The whole planning theme revolves around "emotion, love and family" to realize the integration of activities and marketing activities.
Four. Activity content
1, caring for each other's favorite tanabata-"Me and my lover" (_ _ _ _) large-scale collection activity.
Remember your first photo? Do you remember the promise you made in front of your relatives and friends? _ _ The large-scale solicitation of "Me and My Lover" kicked off. From now on, collect the earliest wedding photos and the earliest wedding promises. Afterwards, the wedding time will be arranged according to the date of photo shooting.
The earliest wedding photos are 5, and the owner of each photo rewards _ _ exquisite gifts worth 200 yuan;
The earliest marriage promises were five, and the owner of each promise rewarded _ _ exquisite gifts worth 200 yuan.
Photos (made into a booth after collection, and the original photos will be returned to me)/promised to be signed by customers by hand, made into a booth, and displayed at the event site of ZTE Square.
Person in charge:
2, care about each other, the favorite Tanabata-_ _ Pedestrian Street wear category is 77% off on the basis of the current price plus the limit. (August1August-20, limited time discount, announced live)
Pedestrian street is responsible for negotiation and implementation.
Docker:
3, care about each other, love Tanabata-_ _ large-scale cultural performances, wonderful live activities.
August1July-August 19, _ _ Liuhe Square Wedding Show;
August 17- 19, wedding show in zhongxing square;
August 12, August 19, _ _ The Rhyme of Kite Capital in Zhongxing Square —— Series of activities of the Century Taihua Culture Year;
Person in charge:
4, care for each other, love Tanabata-Wanzhi Crane is sincere.
_ _ Ten thousand paper cranes in Xintiandi Pedestrian Street welcome Qixi. In the early stage, _ _ employees can fold it by themselves, and the materials used will be reimbursed by the company. On Tanabata Day, paper cranes can be prepared on the spot, and customers can fold paper cranes themselves under the guidance of staff to express their prayers for love and happy life, and finally hang them on the pedestrian street-Zhongxing Square.
On the afternoon of August 7th, a notice was issued, requiring employees in the pedestrian street to fold paper cranes first.
Person in charge:
5. Love each other, love Tanabata-_ _ Tanabata Queqiao Club!
Objective: To make use of the traditional festival "Qixi" in China to hold the "Queqiao Club" with social welfare, so as to attract more customers to enter and understand _ _.
Time: August 10 to August 26th.
Partner: Weifang Radio Station
Activity theme: Meet you and me, fate is in Taihua-_ _ Qixi Queqiao Club.
Media Profile: Weifang Radio Station has four professional frequencies, namely news, economic life, traffic music and health and entertainment. At present, 10 kW medium wave and 5 kW FM double coverage transmission are adopted. Now, in addition to twelve counties and cities in Weifang, it can also be clearly listened to in some surrounding areas such as Qingdao, Rizhao, Zibo, Binzhou and Dongying, and the direct audience exceeds100000. Star Bridge, the main program of news frequency, is an old-fashioned program that has been running for nearly ten years. Now we cooperate with fifteen regular matchmaking agencies, each with thousands of single members, and the program "Star Bridge" has tens of thousands of special audiences.
Plan content:
Form:
The registration of blind date personnel is a form, and the blind date registration form is filled in;
The staff will fill in the registration form, register it on the blind date registration card and post it on the spot;
Active phase:
The first stage: the registration period is from August 10 to August 26th.
Interested personnel can register at the _ _ General Service Desk, Century Taihua Plaza General Service Desk and Xinhe Supermarket Service Desk;
The second stage: the blind date stage
A large-scale villagers' meeting was held in _ _ on September 2, and the company personnel made a list of applicants.
Person in charge:
6. Love, love Tanabata-what to give your lover!
On August1July-August 20th, I bought 100 yuan and gave it to Lan Zhi Huafu, a famous flower shop in Weifang. * * * 65,438+0,000 yuan, you can enjoy the special planning service of delivering flowers to your home for free.
Person in charge:
7. Love each other, love Tanabata best-couples love contest (19: 00 in the evening of August 18)
Husband and wife love contest, Qixi party, held in Zhongxing Square: released in advance through the media, invited 10 couples to participate in the husband and wife love contest, which is more tacit, talented and skilled.
Jewelry and cosmetics manufacturers are invited to increase title sponsorship, and the time limit for event gifts, background editions, performances and jewelry categories is 60%.
Person in charge:
Material preparation:
1, caring for each other, favorite Qixi poster 500.
The design atmosphere reflects the traditional festivals in China, the love, warmth and femininity between husband and wife.
2._ The number and content of exhibition stands are decided by the artist and completed by the design department.
The above is completed by the design department.
3. The choice of live draft and live music.
4. The key customer department is responsible for the main entrance of _ _ dp.
Verb (abbreviation of verb) activity promotion;
1. Weifang Evening News1/version 2;
Step 2: Banner
3._ Display stands and billboards
45,000 SMS promotion
5. Use Weifang Radio Channel for publicity;
Materials and expenses of intransitive verbs
Publicity:
1. print advertisement Weifang evening news 1/2 edition 5000 yuan.
2. Hong Chen information fee is 4000 yuan.
3. Banner 200 yuan
4._ Display Frame 180 yuan
5.65438+100000 SMS, 4000 yuan.
6. The publicity column costs 400 yuan
7. Radio advertising fee 1000 yuan.
Subtotal: 14780 yuan
Single page printing fee:
1.3000 personal information cards of 0.3 yuan _ _ villagers' assembly.
2. Information form fee: 200 yuan
3. Material cost of paper crane: _ _ yuan.
Subtotal: 3 100 yuan
Gift fee:
1. The gift of Me and My Lover is 3000 yuan.
2. "Husband and wife love contest", the cost of materials needed on site: 3,000 yuan.
Subtotal: 6000 yuan
The second chapter of Qixi party planning scheme
I. Planning theme:
I have an appointment with the beauty salon on Tanabata
Second, the planning time:
Third, the planning purpose:
Through this activity, it has caused a certain sensation effect. Through various channels of publicity, it can expand the social influence of enterprises or businesses, gather popularity, stimulate customers' consumption behavior and improve the performance of beauty salons.
Fourth, planning preparation:
1. Integrate the customer resources of beauty salons, and uniformly release the event information to the guests in the form of print advertisements, DJ tables, LED display screens and short messages;
2. Carefully arrange the venue and strive to create a romantic holiday atmosphere;
3. You can cooperate with flower shops, cinemas, jewelry stores, wedding photography agencies and other businesses to promote and enhance the influence of Tanabata activities in beauty salons;
6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.
Verb (short for verb) activity:
(1) Love life and show your true love: On Valentine's Day, every lady who comes to the beauty salon will be given a rose (***200, while it lasts), and all couples will be given a beautiful gift at the store. In addition, from 9: 00 am to 20: 00 pm, every hour on the hour, we will draw a lucky customer, give a surprise and reward a mysterious gift.
(2) recharge for love, and there is no discount on beauty: members can enjoy discounts when recharging on the same day, charging 5000 to 5000, 10000 to 10000, charging 20000 to 20000, and so on!
(3) Valentine's Day love movies: Many people choose to go to the cinema to watch movies, and all couples can get two movie tickets when they enter the store on Valentine's Day.
(4) Love each other and love Tanabata-"My lover and I: Remember your first photo? _ _ "My Love and I" large-scale WeChat collection activity has been launched. From now on, ten couples can be randomly selected to get a set of beauty salon products after the photo collection of couples is completed.
(5) Love should be spoken out loud: during the activity, a happiness tree can be placed in front of the beauty salon, and a declaration of true love can be written with a happy gift as the theme to attract customers' attention. Customers can write a sentence they want to say to each other on post-it notes, hang it on the happiness tree, and watch the happiness tree gradually be hung with happy handwriting, which will attract many customers. You can randomly select a couple and give a set of photos of the couple as a prize.
(6) Valentine's Day lovers have unlimited true love.
Jewelry and cosmetics manufacturers and wedding photography agencies are requested to improve the title sponsorship and event gifts. During the beauty salon activities, member customers can enjoy a 40% discount on jewelry or photography.
Chapter III Planning Scheme of Qixi Party
First, the activity time:
20__ _ _ _ _ _ _ _
Second, the theme of the event:
Meet the mountain and love this life.
Three. Location:
_ _ _ tourist area
Four. Activities and preferential policies:
(1) Couples or couples staying in _ _ on August 16 will enjoy a 50% discount when staying in the couple's room.
(2) Those who visit _ _ and take photos (mobile phones, cameras) at the scenic spots related to "love" can get couples photos (free of charge), couples umbrellas or other souvenirs at the front desk of _ _ hotel with the images.
(3) On the afternoon of August 16, 16: 00 _ 17: 00, the couple prayed at the pilgrimage temple; (Couples participating in the activity can get a couple shirt by registering at the front desk of _ _ hotel).
(4) On the evening of August 16, at 20: 30, a "couple interactive dance" and a bonfire variety show will be held in _ _ Passion Square (if the weather is bad, the "couple can sing if they want" interactive activity will be held in Hall C instead).
(5) The final interpretation right of this activity belongs to _ _ tourist area.
Chapter IV Planning of Qixi Party
Tanabata Valentine's Day is coming. In order to improve hotel management level and establish hotel brand awareness, our department plans to carry out the following activities according to the actual situation of the market and hotels:
I. Activity time
20__ _ _ _ _ _ _ _
Second, the name of the event
Love is Tanabata, meet _ _
III. Contents of activities
The more beautiful the night, the more lonely Tanabata is. A large-scale intimate dating party with both talents and looks;
The south square of the hotel is carefully decorated with various leisure tables and chairs. The square plays soothing romantic background music. Guests staying in the hotel can enter for free with their room cards, and other customers can enter with their admission tickets. There are beverage shops, snack bars and 7-up stores on site. All the guests who come here have the opportunity to draw a Qixi surprise prize, which is worth 5000 yuan. In addition, all men and women who have successfully dated will be given a beautiful gift as a souvenir.
Guest room:
On the day of the event, the special room for Tanabata was specially launched, and the superior big bed room in Building 1 was RMB _ _ _ _ _ per night. The next day's breakfast buffet for two people, a first-class rose, a first-class bottle of red wine, a beautiful lollipop and two tickets for the performance were presented.
On the day of the activity, if you spend more than _ _ yuan in _ _ years, you will get a rose.
Fourth, the implementation details
4. 1) Please contact the purchasing department to buy gifts (such as roses, chocolates, red wine, etc.). ) required for activities.
4.2) Please ask the Food and Beverage Department to list different packages and decorate the dining table appropriately. Please ask the person in charge of the snack city and Jiuqu restaurant in the food and beverage department to collect relevant items according to the activities and cooperate with them.
4.3) Please ask the Finance Department to inform all catering cashiers and make discounts.
4.4) Please ask the Front Office Department to actively promote the Tanabata special room to individual customers and introduce relevant contents; Please ask the housekeeping department to collect relevant gifts to cooperate with the activities.
4.5) The planning department designs and produces tickets (lottery tickets) for the party, lobby posters and related publicity.
4.6) Please ask the banquet department to arrange the banquet venue in advance, and cooperate with the planning department and the engineering department to arrange the venue.
Verb (abbreviation of verb) promotion and publicity
Posters and leaflets in the hotel
Hotel official website and friendly connection website
Floating advertisement in Shangdu Information Port (one month)
Fashion magazines are hard, wide and soft.
Street light box film
Target customer SMS
Chapter 5 Planning of Qixi Party
I. Theme of the event:
Love rose, the transmission of love
"Hand in hand on Tanabata, deep love."
"Sow love in your heart"
Second, the significance of the activity
1, helping others; Send a rose and leave a lingering fragrance in your hand.
2. Help the poor and love each other; Purify the soul and sublimate the personality!
3. I hope that through everyone's efforts, * * * will join hands to build the Great Wall of Love, and use the money from these "charity sales" to help those elderly and disabled people who need help most!
Third, the way of activity:
We are going to organize a group charity sale of roses. All the income except the cost of this charity sale will be included in the start-up project of caring for the elderly and helping the disabled, which will be announced to the public and feedback for everyone to accept.
Fourth, the activity time:
The seventh day of the seventh lunar month.
Verb (short for verb) Location:
Each group is autonomous.
Activity preparation of intransitive verbs:
The propaganda department prepares activity banners and activity proposals; The Volunteer Department prepares roses and arranges volunteers and groups; Each group is responsible for the required desks and chairs, donation boxes and sound facilities.
Seven. Activity flow:
Arrange personnel to arrive 20 minutes in advance, prepare the required items, place the items at the charity sale place, and issue activity proposals for publicity; Group and arrange each group member to be responsible for the packaging, sales, distribution and answering questions of leaflets; Arrange special personnel to be responsible for the wholesale and replenishment of flowers. At the same time, it is publicized to the general public through audio facilities.
Eight, matters needing attention:
1. Inform volunteers to participate in this activity;
2. Volunteers (volunteers) participating in the charity sale should wear uniform clothes;
3. All volunteers (volunteers) participating in the charity sale must be familiar with the purpose, purpose and process of the volunteer service brigade in advance, so as to answer the inquiries of enthusiastic citizens on the day of the activity;
4. All participants shall take care of their own transportation and catering expenses, and shall not misappropriate the funds raised;
5. During the activity, every member should take good care of his valuables, such as keys, telephones and wallets.
Summary of nine activities:
Each group shall check the accounts and report them to the Finance Department of the Service Brigade for summary and receipt.
This event welcomes the sponsorship of caring businesses! Welcome love organizations to participate in cooperation! Welcome students and citizens who care about public welfare to sign up for the charity sale and become volunteers!
Media support: Dahe Forum, Xuchang Morning News, Yuzhou TV Station, Yuzhou Online.
Welcome caring people to make an appointment by phone. Ten yuan per bouquet of roses.
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