Employment direction and prospect of advertising major

Basic academic system: four years | Enrollment target: | Education | Technical secondary school | Professional code: 533

Training goal

Training goal: This major can be trained in media advertising departments, advertising companies, market consulting institutions, government departments, enterprises and institutions, and cultural and creative industries. Graduates of this major should have theoretical knowledge of advertising and marketing communication, broad vision, certain innovation ability and professional skills, and master the basic knowledge of communication, marketing, sociology, psychology, audio-visual communication and other disciplines.

Training requirements: Students in this major mainly study the basic theories and knowledge of advertising and related interdisciplinary subjects, receive basic training in scientific research methods, strategic analysis ability, creative thinking mode and business cooperation awareness, and have basic abilities in market analysis, consumer behavior analysis, planning, advertising creativity, and media strategy formulation and implementation.

Graduates should acquire the following knowledge and abilities:

1. Master the basic theories and knowledge of advertising, communication and marketing;

2. Be familiar with advertising policies and regulations and understand the social, economic and cultural significance of advertising activities;

3. Have the ability to effectively implement advertising planning, creativity, production and publishing activities under the background of integrated marketing communication;

4. Understand the development status and trends of advertising industry at home and abroad.

5. Have good professional ethics, lofty professional ideals, innovative awareness and the ability to continue learning.

main disciplines: journalism and communication, marketing.

core courses: communication, marketing, introduction to advertising, introduction to sociology, market research and statistics, new media advertising, advertising planning and design, advertising effect, film and television advertising, advertising copy, advertising photography, advertising history, advertising laws and regulations, etc.

Main practical teaching links: cognitive practice for junior students, and practice for senior students in media and advertising companies.

Main professional experiments: photography, print advertising design and electronic advertising design.

years of study: four years.

Degree awarded: Bachelor of Arts.

Requirements of professional ability

Requirements of professional ability

Main contents of professional teaching

Introduction to Communication, Introduction to China Culture, Chinese and Foreign Advertising History, Advertising Studies, Advertising Planning, Print Advertising Design, Advertising Camera and Photography, Advertising Management and Management, etc.

professional (skill) direction

professional (skill) direction

advertising enterprises: advertising planning, advertising creativity, advertising design, advertising production and advertising delivery.

examples of vocational qualification certificates

examples of vocational qualification certificates

examples of continuing study majors

employment direction

employment prospects of advertising major:

In the development of socialist market economy, advertising has become an indispensable and hot industry. Although the social phenomenon of advertising appeared earlier, and the related research abroad has been flourishing for a long time, the advertising science specializing in advertising in China started late. After the reform and opening up, with the development of China's socialist market economy and the accelerating process of international economic globalization, commodity circulation has become increasingly frequent. In the fierce competition among enterprises, the advertising war has also intensified. Enterprises spend a lot of money on advertising, which promotes the rapid development of advertising industry in China.

what doesn't suit the flourishing development of advertising industry is the lack of professional advertising talents. At present, there are no fewer than 2, advertising employees in China, but less than one twentieth of them have really received higher professional education and systematic training. Many advertising employees are half-way monks. Of course, this is not to say that non-professional people can't shoot good advertisements, but on the whole, it seems that the advertising production team is uneven, and most of them are not very high. To catch up with the advanced level in the world, China's advertising must fundamentally improve the quality of the advertising team, and the most fundamental way to improve the quality of the advertising team is to select outstanding talents from professional graduates of higher education.

The major of advertising belongs to journalism and communication in literature, among which there are 7 majors of journalism and communication, and the major of advertising ranks first in journalism and communication and second in the whole literature category. The cities with better employment prospects are: Shanghai, Beijing, Guangzhou, Shenzhen, Hangzhou, Chaoyang, Wuhan, Xiamen, Chengdu and Nanjing.

Employment direction of advertising major:

After graduation, students majoring in advertising can engage in advertising management, advertising planning, creativity and design, marketing planning and market research and analysis in news media advertising departments, advertising companies, market research and information consulting industries, and enterprises and institutions. Jobs: graphic design, graphic designer, copywriter, artist, sales representative, sales manager, Taobao artist, copywriter, marketing specialist, account manager, recruiter, planning manager, etc.

corresponding occupation (post)

other information corresponding to occupation (post):

After graduation, students majoring in advertising can engage in advertising management, advertising planning, creativity and design, marketing planning and market research and analysis in news media advertising departments, advertising companies, market research and information consulting industries and enterprises and institutions. Jobs mainly include graphic design, graphic designer, copywriter, artist, sales representative, sales manager, Taobao artist, copywriter, marketing specialist, account manager, recruiter, planning manager, etc.