Traditional Culture Encyclopedia - Photography and portraiture - Does clothing photography belong to commercial photography?

Does clothing photography belong to commercial photography?

Clothing photography is a part of commercial advertising photography, mainly focusing on clothing. By reflecting the characteristics of clothing, such as color, style, etc., arouse customers' desire to buy. Clothing photography is an important means to spread commodity information and promote commodity circulation. With the continuous development of clothing industry, clothing is no longer a simple appearance, it has become a mirror of real life. According to the difference of costume modeling and performance effect, costume photography is usually divided into the following three types: model shooting (three-dimensional), which is shot by real models or model props wearing costumes, with real effect and the strongest expressive force. Among them, it is easier to shoot real models than model props, but it also requires the cooperation of professional makeup artists, stylists and dressers to complete the shooting better. Hanging shooting (semi-stereoscopic), the clothes are hung vertically on hangers or other auxiliary props to simulate the natural wearing state. It can be fixed with pins or molding lines, which is more aesthetic when shooting.

Tile shooting (plane), clothing horizontal, beautify shooting. Pre-shooting is relatively simple, but in order to pursue certain effects, post-beautification is needed to have better visual effects. The power of clothing photography lies in attracting people's attention and arousing people's desire to buy goods, and its practicability is quite clear. No matter how exquisite the art is, a clothing photographic work, if it lacks the power of "selling", even if it enters the consumer's field of vision, it can cause enough aesthetic effect, and if it can't stimulate consumers' specific consumption desire and clear passion for participation, it can't be regarded as a good photo. Moreover, the purchase purpose inspired by excellent works is very clear, that is, it is aimed at a certain type of goods designated by the merchants.

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