What should we pay attention to in advertising photography?

Precautions for advertising photography are as follows:

1, the model of posture advertising film must first establish a good cooperative relationship between photographer and model.

This is like the working relationship between directors and actors in film and television production. This is not only conducive to the photographer to arrange the beautiful and natural modeling posture of the model according to the needs of the performance content, but also very important for the emotional expression of the model. Otherwise, there will be stiff movements, awkward facial expressions, and even a deadlock in which the horse holds his head down and does not drink water.

You can try to talk to the model, guide the model to show a good expression naturally, and capture the key moment without showing any trace. The posture of the model in the advertisement is full of strong body language information.

Any gesture or movement change of an advertising model will convey different information, which will not only affect the modeling, composition and picture effect, but more importantly, it will have different guidance for the audience and their understanding of advertising products.

2. Due to the nature of the advertisement, the modeling and adjustment of the pose of the model in the advertisement are exaggerated and immediate, regardless of the real reproduction, and sometimes even incorporate some dramatic factors with a sense of modeling. Finally, choose the most expressive moment and mobilize some relevant means, either in one go or in exercise.

3. Complete and incomplete models The completeness and incompleteness of close-ups should be determined according to the creativity of advertisements.

From a close look, no matter what kind of performance, it can't be the whole person, but just a part of the human body. As far as some parts are concerned, there are still problems of relative completeness and incompleteness. Such as the model's head, or eyes, or lips, or nose.

In commercials, the advertised goods or services are usually highlighted. In order not to make the image of the model too eye-catching, close-up or even incomplete images are used when shooting the model, which not only hints at the theme, but also does not usurp the role of the host.

4, local and texture When shooting local, it can also show the texture of the close-up part very well, which is the characteristic of photography itself.

Realistic textures often have strong visual impact, such as wrinkles, pores, beards, moles and so on. Through these details, age, gender, experience, occupation, etc. It can well express the characters' personalities, and also indirectly reflect some relationships with the advertised goods or services.

In addition, most of these tiny details are not easy to find in daily life. Enlarging these local textures clearly through photography can also arouse people's curiosity and help them to understand and remember the advertising content.