Traditional Culture Encyclopedia - Photography and portraiture - Theme scheme of Mid-Autumn Festival activities
Theme scheme of Mid-Autumn Festival activities
Mid-Autumn Festival Theme Scheme 1 I. Theme of the event
Family xxxx people-share the bright moon with you
Second, the purpose of the activity
1. Let employees fully show themselves, know themselves and understand the atmosphere of the corporate family during the activities.
2, realize the interaction between leaders and employees, so that workers at all levels of the enterprise can communicate under the same platform.
3. Make effective use of the activity process and its publicity strategy, which is different from previous operations, and let everyone feel the development and progress of xxxx Company. At the same time, packaging companies promote the formation of their external image and internal culture.
4. Through the life show of xxxx company, let xxxx people know themselves and find themselves.
III. Contents of activities
1, program collection.
2. Each department at headquarters shall implement at least one project. The program declaration will be completed at 1 1 this Thursday, and the program rehearsal will be held this Friday. Please bring your own accompaniment instrument or CD.
3, 20xx Mid-Autumn Festival party site.
4, folk music Mid-Autumn Festival propaganda film, with a short propaganda film as the beginning of the party.
5. The leader made a speech. The host introduced the guests, invited Mr. xxxx to give a speech to the staff of xxxx Company, and invited everyone to raise their glasses to perform.
6. Activities selected and reported by various departments. (Specific arrangements to be determined)
7. Employee Life Show of xxx Company: This activity aims to let the employees of XXX Company know themselves and realize the importance of paying attention to etiquette during the performance. Today, employees represent a department and the image of the whole xxxx company in the future, so that the audience can also benefit from it. This activity has strong participation and appreciation. Each department selects two employees as the image representatives of the department, and prepares 3-4 sets of living clothes, a set of summer clothes, a set of casual clothes, a set of work clothes and a set of clothes designed and matched by the department. Come and take part in this life show of xxxx Company. After the performance, we will invite the audience to comment on it.
8. Invite leaders and employees to collaborate on a song; Invite three leaders and three employees. I guess, I guess, I guess; Invite the employees under the stage to take the stage and guess an item with five questions. The right items can be taken away. The prize setting can be (cd small household appliances, daily necessities, small animals or characters, mainly to enhance the entertainment effect). The game was played by two people, one blindfolded and the other guided him to finish the journey at the finish line. By setting some obstacles on the runway, the team with the shortest time wins.
9. Lottery and gift giving.
10, effect prediction As this activity is an internal organization activity of xx Company for traditional festivals, it is creative and interactive. As long as it is properly implemented, it can attract the active participation of internal employees and the attention of external enterprises. It is estimated that the actual number of participants in the event can reach more than 600, with 5 online reports. The employee coverage rate of xxxx Company is expected to reach above 1/2. At the same time, this activity will help to promote the formation of a new corporate culture, enhance the confidence of employees, show a cordial, United and efficient image to the outside world, and effectively enhance the visibility and reputation of enterprises.
February is a symbol of national and family happiness. Since ancient times, Mid-Autumn Festival is not only a time for family reunion, but also a time for national celebration. Seasonally, Mid-Autumn Festival is the "Autumn Harvest Festival". From the origin, there was a system of offering sacrifices to the sun in spring and the moon in autumn in ancient China, and the Mid-Autumn Festival was also called "Moon Festival". The custom of offering sacrifices to the moon began in Wei and Jin Dynasties, flourished in Tang and Song Dynasties, and was even designated as a national sacrifice. Mid-Autumn Festival activities are very rich, such as burning incense, lighting lanterns, walking on the moon and dancing dragons. A nation skillfully combines the most perfect moment of the universe with farming, and regards the full moon night as a festival celebrated by the whole country, which makes the original pure natural phenomenon rich in humanistic significance.
Culture is the soul of the moon. We should not only let traditional culture take root in the fertile soil of the market, but also constantly endow the Mid-Autumn Festival with new connotation of the times and rediscover the sense of the times. This year's Mid-Autumn Festival, our college created a platform for teachers and students to enjoy the Mid-Autumn Festival. To this end, we designed an activity plan.
I. Theme of the event
Planning Group: Celebrate the Mid-Autumn Festival with a good home and a full moon.
Staff arrangement:
1) Planner: xxx
2) Buyer: xxx
3) Site layout: xxx
4) Logistics personnel: xxx
Second, the content is as follows
1. Activity theme: "Mid-Autumn Festival is the torch."
2. Purpose of the activity: Let the teachers and students of the whole hospital feel the strong atmosphere of the festival and the warmth of the family.
3. Activity time: the evening of August 15 (7:30-9:45) of the lunar calendar.
4. Venue: Penchi Square, College Library.
5. main organizer: xx department is xx major.
6. Participants: teachers and students of the whole hospital.
Third, the overall idea of the activity (activity plate, the theme of each plate, tone, etc.). )
1, activity form: party+buffet
There are banners, lanterns, balloons and ribbons in the meeting place.
3. Forms of publicity
1) Campus poster promotion;
2) Campus radio publicity;
3) The crowded campus is publicized with leaflets.
4. Dietary style
1) Fruits: apples, grapes, cantaloupes, oranges, oranges, bananas, watermelons, pitaya, mangosteen, grapefruit, persimmons and plums.
2) Drinks: cola, sprite, green tea, orange juice, milk tea, wine and mineral water.
3) Snacks: moon cakes, chestnuts, horns, leaf cakes, sushi, flesh and blood, shredded squid, potato chips, peanuts, marshmallows, melon seeds, biscuits, chicken wings, pistachios and beef jerky.
IV. Activity Procedures
The orange lamp solves the riddle on the lantern, "Do you trust me?" Dance ballroom dancing, enjoy the moon and eat moon cakes, love to remember lyrics, and wish for a boat.
Plan content:
1) Small orange lamp: Thread the threads on the petals of the finished orange peel, connect them in series, then tie all the threads on a small stick and light a candle in the orange to make a small orange lamp. Materials include oranges, silk thread, 15cm long stick, a small candle and a lighter.
2) Wishing boat: Do you have many wishes? Let the wishing boat swim in the sea with your colorful dreams. Raise the wishing boat, jump out of hope and make our dreams come true! Write your wishes on colored paper, then fold them into boats, put them in the spray pool, and go with the flow. Materials include colored paper and markers.
3) Solving riddles on lanterns: Choose riddles that you are interested in and can solve on the arranged lanterns with riddles, and you will get a beautiful prize if you guess correctly. Materials: thread, lanterns, puzzles, prizes.
4) "Do you trust me?" A couple or friend stands 2 meters apart, the person in front stands about 50cm high, and then falls back without warning to see if the person behind can catch her/him in time. The main test is mutual trust and sensitivity. Materials: cushion, stool, table.
5) I love reciting the lyrics: First, I play the prelude to the music for the performer. As soon as the music stops, the players must sing it immediately, and the lyrics must not be wrong. If you sing wrong, you will be punished. Tie the balloon to your body, and others will pierce it with something sharp. And the winner will receive a mysterious gift.
6) ballroom dancing: put a piece of waltz music in the square, so that the teachers and students present can freely combine and dance and relax.
7) Enjoy the moon and eat moon cakes: The moon is high in the sky. When it is the roundest and brightest, everyone will sit together in groups of three and five, chatting and eating moon cakes while enjoying the moon.
8. Activity schedule (detailed schedule, including time, place, plan and participants)
Before the party begins, make all the preparations for entertaining teachers and students, and distribute light sticks and small lanterns. Everything is ready, and the party ceremony begins:
1) The leader delivered a speech and announced that the party would start at 7: 30;
2) Solve the riddle on the lantern, little orange lamp, "Do you trust me?" .
Mid-Autumn Festival Theme Plan III. Purpose:
Mid-Autumn Festival is a traditional festival in China with unique customs and culture. By carrying out a series of research activities in different grades, children's practical ability can be exercised and developed, their understanding and interest in China's traditional culture can be enhanced, and a preliminary sense of national pride and festive joy can be generated. Thus it embodies the characteristic concept of "from life to life".
Second, the specific activities:
Divided into two parts:
(1) Class meeting with the theme of "family reunion"
Activity time: class meeting on the afternoon of September 29th.
Activity content:
1, Mid-Autumn Festival custom. Through the theme class meeting, we can exchange the customs, origins and legends of the Mid-Autumn Festival, deepen students' understanding of the Mid-Autumn Festival and have a strong interest in China traditional culture.
2. Share the mooncake family. Taste moon cakes by yourself, share moon cakes with classmates and teachers, experience the happiness of Mid-Autumn Festival, and feel the affection of class families and school families.
(B) the grade characteristics of practical activities
Activity time: September 30th-65438+1October 7th.
Activity content:
First or second grade:
Theme: filial piety to parents, respect for the elderly, and harmonious coexistence with relatives.
Activities: spend the Mid-Autumn Festival with the elderly, eat moon cakes, send blessings to the elders and bring the warmth of the festival.
Third grade:
Theme: Mid-Autumn Moon and Bright Moon. Photography lasts forever.
Activity: Take photos of Mid-Autumn Festival and leave good memories. Stick it on A4 paper (vertical version), the top photo is 6 inches, and below is the photo theme and my voice (preferably printed or handwritten). 20 excellent works in each class before 10 10.
Fourth grade:
Theme: tasting poetry and talking about reunion.
Activity: Collect poems about Mid-Autumn Festival and taste the feelings of ancient and modern poets about Mid-Autumn Festival, the moon and their hometown. Show it in the form of handwritten newspaper. 10 June 5438+00 Hand in 20 outstanding works in each class.
Fifth grade:
Theme: Research on Mid-Autumn Festival Culture
Activities: Collect the origin, customs and legends of Mid-Autumn Festival; Study the special activities of Mid-Autumn Festival in Weihai, and show them in the form of self-made handwritten newspapers. 10 June 5438+00 Hand in 20 outstanding works in each class.
Mid-Autumn Festival Theme Scheme 4 I. Organizing Committee of Activities
1. Person in charge: members of the board of directors, general manager's office and planning department.
2. Members: heads of departments
Second, the activity time:
6 September to 30 September
III. Purpose of the activity
With the help of China's traditional Mid-Autumn Festival, China people's second long holiday, National Day, we will create the second sales peak in shopping malls, and reduce the cold market after the long holiday in a targeted manner, so as to slow down the downward trend of sales.
Fourth, the theme of the event:
Celebrate the Mid-Autumn Festival, welcome the National Day and give a big gift!
Verb (abbreviation of verb) activity slogan:
leave out
Six, site layout:
(1) Off-site layout:
Doorway couplets: Thousands of families reunite to welcome the Mid-Autumn Festival, the four seas celebrate the National Day with jubilation, and Lian Heng: celebrate the festival;
Huge external wall suspension: width: height = 10x 13m, content of publicity activities;
Hang eight red lanterns above the door.
(2), the venue layout:
1, and hang public signs at both ends of the elevators on the first, second, third and fourth floors respectively.
2. Put a big moon cake in the lobby on the first floor (negotiated by the purchasing department);
3. Set an archway at the entrance of the first floor, display a moon cake street behind the cashier, and hang a tag at the upper end of the moon cake street to set off the atmosphere of the moon cake street;
4. Hang corresponding palace lanterns on the main passages, elevators and the upper ends of mooncake piles on each floor; 300 palace lanterns.
5. Hang the flags of Mid-Autumn Festival and National Day (on one side) on the main passage of each floor; 1000 flags.
6. The stair guardrail is surrounded by golden flannel, and the layout of the elevator entrance is strengthened.
7. A large (2.5-meter-wide) lantern (made of kt board) is hung in the center of the central hall. The words "Happy Mid-Autumn Festival" are hung under the big lantern, and other decorations are added.
Seven, publicity strategy
1, dm poster promotion (see attached table for specific operation details);
2, TV media publicity:
A publicity content: moon cake listing, group purchase, bulk purchase of moon cakes and related activities;
B. Time: September 20-26;
C. Fees:
D. publicity form: animated pictures and words.
3, huge off-site, exhibition board publicity;
4. Broadcasting and publicity in venues;
5. The community is crowded with people, and a small banner is hung, which reads: "xx Shopping Plaza wishes the people of the city a happy Mid-Autumn Festival; Mid-Autumn Shopping Hotline: Sanyuan X "
Eight, activity strategy:
Activity 1. Stay happy when shopping over 20 pounds.
Activity time: September1-September 30th.
Activities: After shopping all over 20 yuan in this shopping mall, you can take part in the lucky draw at the wedding photography consulting office of the conscience bride at the entrance of the shopping mall with your computer receipt.
Award setting: (according to the actual situation)
Mid-Autumn Festival Theme Scheme 5 I. Activity Time:
20xx . 09. 1 1—— 10.7
Second, the purpose of the activity:
Shenglong Supermarket will meet you in this beautiful autumn, and celebrate the Mid-Autumn Festival and National Day with you in September 1 1. Feel the harvest and mature charm brought by autumn.
Third, the theme of the event:
Have a good month, get together, give gifts and be happy again and again.
Fourth, the store furnishings:
There is a special Mid-Autumn Festival gift monopoly area in the store, which is displayed according to the brands of moon cakes, health products and alcohol, and a special person is appointed to be responsible for the promotion of gifts. The planning department is responsible for the decoration of the Mid-Autumn Festival gift area, which requires eye-catching in the store to attract customers.
Verb (abbreviation of verb) propaganda mode:
Mid-Autumn Festival is the golden period of sales. In order to seize market share quickly and effectively, we send short messages to customers and potential customers.
Activity of intransitive verbs:
Ichiji
When shopping in 30 yuan at one time, you can get 1 Mid-Autumn Festival gift certificate, 2 60 yuan, and a single receipt is limited to 5 at most;
A. This gift certificate can be sent to 3 yuan when purchased from the designated mooncake gift box; (This coupon can only be used during the activity)
Designated moon cake varieties are:
B Health products or wine (designated commodities) can be used in 0 yuan, 2 yuan and 3 yuan respectively. (This coupon can only be used during the activity); Buying wine is a brand.
Mid-autumn festival gift certificate
Class A health care products or alcohol can be deducted 1 yuan.
Class b health care products or wine. This ticket can reach 2 yuan.
Class c health care products or wine. This ticket can reach 3 yuan.
double happiness
If the words in the lower right corner of your Mid-Autumn Festival gift certificate can spell "Dragon Rise Reunion Award", "Dragon Rise Celebration Award", "Reunion Award" and "Celebration Award", then congratulations, you won our third prize again. The winning conditions and awards are set as follows:
A. Reunion Award is a prize (gift certificate and cash) that combines the words "group, circle and prize" to win 200 yuan.
B holiday prizes are gifts (gift certificates, cash) worth 65,438+000 yuan.
C. The Dragon Promotion Award is a gift (gift certificate and cash) with the value of 12 yuan.
D the hi prize is any one of the seven words "life, dragon prize, group, yuan, Qing".
The prize value is one 3 yuan mooncake gift package (before September 28th).
The prize value 1 yuan is a Shenglong shopping voucher (after September 28th).
Award preset: a * * *100; b * * * 1000; c * * * 10000;
Seven, shopping mall layout:
Head office: about hanging flags, banners at the door or posters of Mid-Autumn Festival (Mid-Autumn Festival activities are the main content) and the layout of the exhibition area.
Chain stores: Mid-Autumn banners and flags.
Eight, the cost budget:
Banner:10m x6 Yuan/strip x26 = 1500 yuan.
Mid-Autumn Festival gift certificate: 0. 1 yuan/piece x 65438+ ten thousand = 65438+ ten thousand yuan.
Flag: 2.5 yuan/x 1000 = 2,500 yuan.
DM News: To be determined; Advertising expenses: newspapers and television, to be determined.
Nine, note:
1, Mid-Autumn Festival gift certificates are customized and printed in different places. Planning department is responsible for design and contact printing;
2. The cashier is responsible for collecting Mid-Autumn Festival gift certificates.
3. Flag hanging and DM newsletter planning department is responsible for taking photos, designing and typesetting, and contacting printing. Distribution centers and shops organize goods.
The chain store is responsible for the banner of each store.
5. Set up a special prize exchange counter at the entrance of the supermarket.
6. The Mid-Autumn Festival gift certificates in shopping malls are registered by the supermarket management and recycled after work.
Mid-Autumn Festival theme scheme 6 Through the efforts in recent years, the company has tended to a stable development stage in business; The internal structure is basically perfect. At this time, the company urgently needs to strengthen the construction of corporate culture to consolidate the development achievements, improve team cohesion, and establish the corporate image that the company attaches importance to talents and culture.
I. Time, place, number of people and theme of the party
Time: Mid-Autumn Festival18: 00-21:00.
Venue: Banquet Hall of Grand Hotel
Estimated number: 300.
Theme: Suzhou, Guangdong, Fenhui and Yinhe * * *
Subtitle: Mid-Autumn Festival Gala
Interpretation of the main title: "Su Yue" symbolizes the enterprise, "Su" embodies the low-key and pragmatic style of the enterprise, and "Hui" refers to light and energy, symbolizing the strength and development space of the enterprise. "Galaxy Shadow" embodies the concept that customers, employees and shareholders * * * enjoy the achievements of the enterprise. "The sun and the moon compete for brilliance, and the Milky Way * * *" expresses that in such a pragmatic enterprise, we share the fruits of enterprise development; On this family reunion day, the members of this big family are dancing in the shadows at the moment.
Second, the purpose of the party.
Promote the company's corporate culture and enrich the cultural life of employees.
Improve team morale and team cohesion.
Show the peaceful and close image of business leaders and build a platform for close communication between business leaders and grassroots employees.
Third, the party's innovative ideas.
3. 1, creative process
Invite two employees' families to participate, so that employees' families can reunite in the Mid-Autumn Festival, strengthen employees' sense of belonging to the enterprise, and highlight the concept of Mid-Autumn Festival reunion. During the dinner, the host met with the employees and their families, and the leaders presented gifts to the employees' families on behalf of the enterprise and took photos as a souvenir.
After the leader's speech, the banquet hall was dimly lit, and the sound of stars and crickets chirping flashed on the stage background. Several senior leaders, middle managers and grass-roots employees were invited to go on stage to light up the "moon". At this time, a huge moon shines on the stage background, and the galaxy under the moon churns and dances. The main subtitle of the party appeared, accompanied by grand music. The celebration program of the party officially began, and the opening dance was performed on the stage.
Interactive programs between enterprise leaders and grass-roots employees, such as games, sketches, chorus, etc. , can close the distance with employees.
The closing chorus of the party and the cold fireworks on the stage.
3.2. Creativity of party layout
Check-in area: the background materials for check-in are corporate LOGO, bright moon, stars, night sky and main subtitles of the party.
Banquet area: the central design of the stage is the main background, and the two sides are the sub-backgrounds. The main background is the bright moon and starry sky, and the video images are all designed in 3D and played on the high-definition big screen. The secondary background shows fixed content, namely the main subtitle of the party and the corporate LOGO.
Fourth, the process of political parties
18: 00— 18: 59 sign in and take photos.
The party/kloc-0 starts at 9: 00, and the host invites the leaders to make opening speeches.
19: 05 The leader announced the start of the party and started the party button with middle-level and grass-roots employees.
19: 06-20: 45 program performances, games and lottery.
There will be chorus and cold fireworks from 20: 46 to 20: 50.
Free photo taking at 20: 51-21:00.
2 1: 0 1 After the party, arrange the return trip (drunk driving, bus pick-up, goods counting, party checkout).
Five, the party program creativity
5, 1, party program category
Dance: the opening dance chooses the national style group dance to drive the atmosphere.
Essay: The employees of the enterprise direct and perform by themselves, and process and sort out the popular events on the internet based on the things in the employees' work.
Drama: fully tap the drama lovers in the staff to perform.
Singing: employee performance.
Acrobatics: performed by an external professional team
Games: Employees direct and perform by themselves.
5, 2, the party program (omitted)
6, party gift samples
6. 1 moon wall lamp (adjustable new moon/full moon/half moon mode)
6, 2, party gift samples-moon cake USB flash drive
6, 3, party gift samples-moon cake pillows
6, 4, party gift samples-moon cake key chain
6, 65, party gift samples-moon cake lanterns
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