Traditional Culture Encyclopedia - Photography and portraiture - Commercial Illustration Style-What are the common illustration styles in fashion design? Can you elaborate on it?
Commercial Illustration Style-What are the common illustration styles in fashion design? Can you elaborate on it?
The design of abstract style is also produced by designers in order to achieve a certain visual effect, and pays more attention to the expression of inner thoughts and feelings. Let readers think and give full play to their imagination. It not only plays a role in spreading information, but also strengthens readers' subconscious communication.
In product graphic design, many enterprises with children as the main consumer groups adopt cartoon-style illustrations to increase their affinity, and there are some decorative illustrations, such as the background wall of interior design. It has achieved a strong decorative effect. Also added some beautiful things. With the rapid development of modern society, many designs convey a festive atmosphere, especially some advertisements and fashion magazines. There are exaggerated characters, bright colors and so on.
Illustration plays an irreplaceable role in graphic design, so graphic designers can't just learn it without doing it, but must practice more. And in the process of learning, try to ensure that you finish one before learning another and stay focused. It is suggested to add this to your daily plan, maybe not in the morning, but you must choose a fixed time and stick to it, so that it will be effective.
The concept of commercial illustration. Features. Apply. Use. The qualities that commercial illustrators should possess. Concept of commercial illustration: As its name implies, commercial illustration is an illustration with commercial value, which does not belong to the category of pure art. Commercial illustration can be defined as the commercial sale of digital works drawn by enterprises or products. The author gives up the ownership of the works and only reserves the right to sign. Illustration is a form of commercial illustration, and there are other examples, such as advertising illustration, cartoon mascot design, publication illustration and animated video game scenes. Characteristics of commercial illustration: Illustration is an image expressed by patterns. Based on the principle of unity of aesthetics and practicality, the lines and shapes are as clear and lively as possible, and the production is convenient. Illustration is a universal language in the world, and its design is usually divided into characters, animals and commodity images in commercial applications. Commercial illustration application: 1. Application of product structure decomposition diagram, biological structure diagram and architectural effect diagram II. Applied words and illustrations in layout design. Application in poster design. The application of realistic expression in packaging design The role of cartoon expression in decorative color 5. The application of novel story illustrations in book design. Application in computer games. Application in online media. Web design software interface design mobile phone interface design commercial illustration uses: In the field of modern design, commercial illustration can be said to be the most expressive, and it is closely related to painting art. Many expression techniques of commercial illustration are based on the expression techniques of painting art. The marriage of commercial illustration and digital technology makes the former make great progress in exploring the diversity of expression techniques or the depth and breadth of design theme expression, showing more unique artistic charm and thus more expressive. Commercial illustration is a promising industry, which is widely used in advertising, commodity packaging, newspapers, book binding, environmental art space, computer network and other fields. Various media have great demand for illustrations. However, the service life of commercial illustrations is short. When a commodity or enterprise is updated, this subsidiary work will be declared extinct or terminated. From the scientific definition, the ending of commercial illustration seems a bit tragic, but on the other hand, the brilliance of commercial illustration in a short time is incomparable to artistic painting. Because commercial illustrations spread through advertising channels and have a wide coverage, the social attention rate is many times higher than that of artistic painting. For example, this digital illustration of yogurt packaging (pictured) attracted consumers to buy more than 1 billion in two years of market sales because of its exquisite picture. Imagine that this number will increase before the next product replaces it. How many art paintings can hundreds of millions of people see in two years? Such brilliance is unparalleled! The qualities that a commercial illustrator should have: Illustrators often draw illustrations for graphic designers or directly provide pictures for magazines, newspapers and other media. They are generally professional illustrators or freelance artists, and have their own themes and painting styles like photographers. Their professional sensitivity and desire for new forms and tools have led many of them to use cg animation design tools to create illustrations. The software function of Cg animation makes their creative talent play a greater role. Whether it is simple or complex, whether it is traditional media effects, such as oil painting, watercolor, printmaking style or the endless new changes and new interests of digital graphics, it can be completed more conveniently and quickly. Digital photography is the latest development of photography. Photographers shoot objects with digital cameras or scan traditional positive films into computers through scanners, then adjust, combine and create new visual images on computer screens, and finally output positive films or negative films through film recorders. This new photography technology has completely changed the creative concept of photographic optical imaging, with digital graphics processing as the core, also known as' darkroom photography'. It blurs the boundaries between photographers, illustrators and graphic designers. Nowadays, as long as they are talented, they can complete all three tasks on the same computer. What are the artistic styles of common illustrations in fashion design? Can you elaborate on it? 1. Popular style
Pop-style illustration art appeared and became popular in 20_ Lan50 _ Nafen. The address of Tao Di accounting thumb vinegar is M: weft fan, screen washing, and Tao Di accounting mess. Andy warhol is one of the most outstanding figures who have contributed to the development of pop style in the field of fashion design. He pioneered the use of paper, plastic and artificial leather as the basic materials for clothing production for the first time. His illustrations contain subversive design ideas, which are characterized by bright colors, avant-garde design ideas and bold color selection. To this day, the illustrations in Pop style still retain many similarities with andy warhol.
2. Abstract style
Works with abstract style are generally based on geometric points, lines, surfaces, circles, triangles and squares for in-depth creation, which has typical abstract characteristics in creative style. Mondriaan is one of the early successful figures in abstract style works. His abstract style is unique, and he pays attention to using various rectangular patterns as illustration content. This illustration art form has a far-reaching influence on abstract style. Take Red, Yellow and Blue, an abstract work created by a famous French fashion designer, as an example. Inspired by mondriaan's abstract style, this work uses various colors such as lines, triangles and rectangles to give the audience a unique artistic appreciation experience and give the work a strong visual impact and freshness.
3. Metaphorical style
The figurative style is different from the above two styles, and its graphic characteristics are generally realistic and realistic. Furthermore, the figurative style works show relatively direct lines, which can be generalized, exaggerated and deformed for decoration, thus improving the color sense of the works and highlighting the simplicity and exquisiteness of the works. Take miuccia prada, a famous Italian fashion designer, as an example. She used to have the ability to use illustrations directly in fashion design creation. She can fill illustrations in fashion design works, and her works pay attention to carefully shaping characters, highlighting the color and gorgeous feeling of her works [4]. In addition, the lines in the figurative style are elegant, which can give the audience a fantastic psychological experience, especially in fashion design, which can effectively improve the exquisiteness of design works and give people a smart aesthetic feeling.
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