Is Taobao's agency operation reliable?

If you want to find an agent to operate, you can take a closer look, which will definitely help you. Nowadays, many shopkeepers who open Taobao stores will take Taobao as an agent because they have no time to take care of their own stores. Today, let's talk about it. Taobao shop is unreliable, how to charge? Let's have a look!

What types of operating companies are there in the market at present?

1. Annual charging: This charging model is generally a large company with a large business and can do well, but if you are just a small seller, it is not recommended to consider it. This kind of company will generally ask you to invest a lot of promotion fees or do activities at a low price. If you can't afford to lose, then don't choose

There is also a charging mode, that is, annual charging, to ensure your million sales, with annual sales of 65,438+tens of thousands. You can pay by installment and sign a contract. Don't think everything will be all right. This is a big pit. For example, the annual charge 12w, you pay it in four installments. If it doesn't work in the first quarter, they will tell you that it won't work at first, and then.

2. basic fee+commission: this kind of agency operation is generally more formal, because the essence of agency operation is to provide services, just like your lover, you have to pay basic salary and commission. However, everyone will worry that this cooperation model will not be effective. In fact, the agency operation can only play an auxiliary role for you. If you want to make the store bigger and stronger through agency operation, it is very difficult. There are many shops in the hands of general agents, so there are many things.

However, as far as I know, the fees charged by this cooperation model are still relatively responsible. If the merchants cooperate well, the store will soon have an effect.

3. This kind of pure commission after the first month's fee: This kind of agency operation is very reluctant to choose. This kind of agency operation usually only relies on commission to cheat people. What they said is very reasonable and has captured the hearts of many businesses. In fact, this kind of agent is generally not a company. They just want to pay you for the first month and basically leave you alone for the second month.

4, pure commission charges: this seemingly reasonable choice is best not to choose, there is no free lunch.

What I like is usually bait, not an agency. It may be standard definition, and there is no direct cost involved. If you want to do it, I'll give you some orders. If you don't want to do it, I won't care about you. Anyway, I won't accuse you, and my conscience will not be condemned.

But don't forget, most businesses now want to find a commission-only agent to cooperate. It is estimated that they can cooperate dozens or even hundreds on such a day, regardless of whether they can manage it well for the time being. If they have 1000 stores, on average, one store will help them make S 3 orders every day, and they will earn 5 yuan per order (not much, usually around 10 yuan).

1000 stores only need 2-5 people to do it. Do you still think they will care about your commission? And this 1000 store doesn't care about anything and sells a little occasionally. According to the safety probability, 1000 stores have 20 orders a day, which is not too much. They have their own room and board expenses.

Summary: in short, the current generation operations are mixed, so don't be greedy and cheap.

Agency operation is just a service, and it is impossible to guarantee your effect. If you ask someone to do it yourself, you may not be able to achieve satisfactory results. If the agent operation can make a shop, it will be effective, and then the agent operation will open its own shop.

Do you think that's the reason? I just talked about the inside story of the agency operation industry, reminding you to find a reliable agency operation and find a reliable agency operation.

One: Cheap goods are not good.

At present, the charges of agent operators in the market are not uniform, ranging from thousands of years to thousands of years. But what is certain is that the lower the service fee, the more stores the agency will take over to maintain the personnel expenses, so they will not have much energy to take care of your store. Generally speaking, a more reliable agency, a team of 3-4 people undertakes 2-3 stores. Through on-the-spot investigation and understanding of personnel organization structure, this pit was avoided.

Two: brag when you meet.

They are now cooperating with as many stores, and their monthly sales can reach tens of millions. This is a typical one-sided generalization. A representative operating company has managed so many stores, and there must be several successful ones, but it has remained silent on countless failed cases.

Salespeople will fool you with a lot of technical terms, especially brands, and they will ask you to focus on brands, supplemented by sales. The real situation is that brand counterfeiting is convenient, and any virtual data can be faked, but it is difficult to make sales.

Three: the contract is mysterious.

1.: It is said that there is no service charge, only commission. But you need to sign a deposit contract, and the contract will be countersigned for 5 years or even longer. Basically, after cooperation, only cars will be burned and money will be spent. If you don't cooperate, it means you give up automatically, so the deposit will not be recovered!

Promise that you can make XX sales a year, but you need to give him all the service fees first, and then return them if the sales can't reach. However, when you really want a service fee, they will default on it for various reasons, and even burn your money to buy traffic and rush sales.

When we sign the contract, remember to read it carefully so as not to fall into the trap.

Four: Summary

1. Don't just listen to the one-sided words of the agency operating company on the phone or social platform. It is necessary to conduct on-the-spot investigation, have a specific interview with the other party, and learn about the agency operation company, including understanding the team, operating stores, and your category, as well as some operational ideas and opinions. You should know that the general reliable agent will definitely have a comprehensive understanding of your store before considering whether to cooperate with you. Because if your product has no room for operation, you have to cooperate with it, either silly X company or one-time transaction. Generally, companies operating normally will not smash their own brands.

2. The price of agency operation in the market is very uneven. Service charges range from thousands to tens of thousands of months. Don't measure it from a single price dimension, because the lower the service fee, the more stores the agency will have to take over to maintain personnel expenses, so it is definitely not enough energy to take care of your store. Generally speaking, a team of 3-5 people can undertake up to 5 stores (excluding customer service).

3. See if he has any relevant cases, or how much he knows about your category. If you are not at ease, you can also make a corresponding plan. You can see if the operation idea is suitable for the development of your store.

Don't believe those who tell you as soon as they come, how many shops are cooperating with them now. The more shops you cooperate with, the less energy you have. What you need to know is how many people are in their operation team, these stores and what kind of cooperation mode they are.

Five: How to be a reliable agent operation?

Because I am also engaged in this industry, I don't evaluate my peers or promote myself. I just want to focus on a few points for your reference:

1, rich work experience, stable team members and timely docking. This can be judged by asking the following questions to see the other party's reaction, whether their analysis of products is reasonable and whether their operation ideas are smooth.

2. See if they are willing to plan your products. Most companies will provide it, but you should carefully check whether it is the solution of your store around your products, because some companies will overprint, that is, change the title. The content of the solution can be used for all products and can be used to fool businesses that don't understand. This can also be used to judge whether the operating company is reliable from the operating plan. If an operating company gives you a solution related to your product, which mainly focuses on the product, market analysis and the corresponding solution is reasonable, then this company is right.

3, see if they have the strength in the cooperative store data, it is best to look at the background (they have not even succeeded, will you still consider it? ) See what they know about this store, such as how they started it, how the store was built, and what promotion methods were used. The more you ask, the better. If they are willing to give you an answer, it is reliable. If you use some screenshots to ask them impatient or perfunctory questions, it is absolutely unbelievable. It is best to do it remotely, so that you can control his computer and let him log in his account password, so that you can operate and see for yourself, which is also the most real.

There are also many agencies in the market now, so it is always right for people who don't understand this industry to communicate more.

Key point: Not all products can be made on behalf of operators, so it is very important to have a good product, which is a resource integration in itself. You provide a good product and have a professional team representing operators to achieve mutual benefit and win-win results.

1. Products are the key to a store, and the operation work is to make your good products present to consumers. If an operating company talks about cooperation with you, even your basic product market data analysis, product basic situation and pricing profit rate have not been confirmed, it is unrealistic to directly guarantee how long the product can be made and how much sales can be guaranteed in one month. Because personally, the development of online stores depends on the product, whether the product has a good market, the competitiveness of similar products and the selling point of the product. If the product is really not suitable for e-commerce or the industry is too competitive, the investment is too large. In fact, no matter how powerful the operation team is, there is no guarantee that it will achieve any effect. Secondly, the cooperation between the two parties does not mean that they can unilaterally guarantee on behalf of the operator. Therefore, when looking for an operating company, you can do a product market analysis first to confirm whether it is operable. If you can't operate because of product restrictions, it will delay your time and energy.

Tell me about my personal situation: I am an agent operation team myself. 16 a small company that started a business, currently has a team of 10 people and operates 7 stores, mainly for long-term cooperation. Every time I send an article to share some points of attention and routines in the agency operation industry, I will always be targeted or maliciously commented by some big companies in the same industry. The agency operation itself is very reasonable.

If you plan to do Taobao or encounter difficulties in store operation (the through train fee is too high, the free traffic of the store can't come up, the explosion is too slow, and the store violates regulations, etc.). ), you can send a private message or+me, which can help analyze the problem product market of the store and give relevant store operation ideas.