What are the benefits of upgrading the professional number of Xiaohongshu?

What are the benefits of upgrading the professional number of Xiaohongshu as follows:

(1) Highlight brand commercialization

After the professional number is upgraded, it is directly bound to the store, the personal homepage directly displays the entrance of the store, and the merchant's personal page is integrated with the store to realize the integration of the number and the store.

It is to connect the original Xiaohongshu Mall with the personal potato shop system, collectively called "Xiaohongshu Store", and directly display the entrance of the store on the personal homepage, forming an inseparable model of the number store, which Xiaohongshu calls "the integration of the number store".

Therefore, after the revision, the small red book users first saw the number instead of the store. What the numbers look like and what kind of content to share will become more important. The content or IP of the brand is mentioned as the core strategy, which directly becomes the first hand for the brand to establish private domain traffic.

(2) realize the threshold of opening a store.

Realizing "store integration" means that individuals or enterprises can open stores quickly, abolishing the basic condition that 1000 fans can open stores before.

But the premise is that you have to make a "professional number" first, but we all know that the professional number of the interest identity does not need to review any information, so it can be equivalent to the threshold of 0.

But does zero threshold mean that everything can be sold? The answer is no, Xiaohongshu still hopes that the products and brands that can be sold are compliant, so the released goods must be approved before they can be put on the shelves.

At the same time, the little red book platform will also guarantee to provide users with guaranteed formal goods. If there is a problem product, the platform will actively pay compensation according to the requirements of laws and regulations.

(3) Reduce the commission rate of the platform

In addition to opening a store to achieve zero threshold, the commission rate of the platform will also be reduced. After revision, the commission rate of Xiaohong Bookstore platform is changed to: 65,438 yuan +0 commission for sales below 0,000 yuan per month and 5% commission for sales above 0,000 yuan per month.

If a merchant's goods or services are traded through the good thing recommendation function of Xiaohongshu, the basic commission rate actually charged by Xiaohongshu platform will be reduced to 3% for the transactions brought by the good thing recommendation. Compared with the previous potato shop, this is undoubtedly a positive. For the users of Xiaohongshu Mall in the past, it is a major positive.

(4) Quick settlement

In the past, the settlement of Xiaohongshu potato shop and shopping mall was mostly monthly, but the revised Xiaohong bookstore will be upgraded to T+7 settlement. This is good news for small and medium-sized brand businesses. Small and medium-sized enterprises are most concerned about cash flow. The monthly advance payment has become the pain of many brands, but T+7 can relieve everyone's pain more or less.

In this way, the professional number upgrade has many rights. In this regard, Xiaohongshu official also said that "the professional number is the ticket to participate in Xiaohongshu's commercial activities, and you can gain more commercialization ability by raising your hand."