Packaging commercial illustration-the application of illustration elements in commercial posters (urgent)

What is illustration? Illustration is commonly known as illustration in China.

Nowadays, the popular commercial illustrations in foreign markets include publications, cartoon mascots, movie posters, game character settings, artistic scene design built in the game, advertisements, cartoons, picture books, greeting cards, calendars, decorative paintings, packaging and other forms, which extend to virtual objects and related visual applications on the current network and mobile phone platforms.

Illustraions, collectively called "illustrations" in western languages, come from Latin "Illustratio", which means to illuminate, that is, illustrations can make the ideas of words clearer.

Artistic illustration originally refers to artistic illustrations in works. Interpretation of illustrations in Putonghua dictionary: photos and pictures inserted in books or newspapers and magazines. It can improve reading interest and help you understand the content. Also known as "illustration".

Today, although the technique of expression has developed greatly, it is not limited to artistic illustration. In the sense of Chinese characters, we can still see through the essence of illustration.

Tracing back to the source, Chinese characters have experienced Oracle Bone Inscriptions, inscriptions on bronze and Xiao Zhuan. The main methods of creating Chinese characters are pictographic, indicative, knowing and drawing.

The application of illustration elements in commercial posters! (Urgent) The concept of commercial illustration is that the author gives up the ownership of the work, only retains the right of signature, draws illustrations for enterprises or products, and gets related remuneration. This behavior is fundamentally different from our previous views on painting. Before art paintings are collected by individuals or institutions, they can be published or displayed in various media without restriction, and the author receives a small percentage of fees. However, commercial illustrations can only serve one commodity or one customer. Once paid, the author will give up the ownership of the work and get a larger proportion of the remuneration accordingly, which is the same as the result that artistic paintings are finally collected or auctioned. However, the service life of commercial illustrations is short. When a commodity or enterprise is updated, this subsidiary work will be declared extinct or terminated. From the scientific definition, the ending of commercial illustration seems a bit tragic, but on the other hand, the brilliance of commercial illustration in a short time is incomparable to artistic painting. Because commercial illustrations spread through advertising channels and have a wide coverage, the social attention rate is many times higher than that of artistic painting. For example, this digital illustration of yogurt packaging (pictured) attracted consumers to buy more than 1 billion in two years of market sales because of its exquisite picture. Imagine that this number will increase before the next product replaces it. How many art paintings can hundreds of millions of people see in two years? Such brilliance is unparalleled! Commercial illustration has four components: (1) advertising commercial illustration; (2) cartoon mascot design; (3) illustrations of publications; (4) Electronic game art setting 1. Advertising commercial illustrations must serve commodities-they must have a strong sense of consumption, serve advertisers-they must have flexible values and serve the society-they must have a kind group responsibility; (2) Animation Mascot Design Product Mascot-Understand the product and find the combination of animation and product enterprises. -Tailor-made social mascots for enterprises according to enterprise CI standards-Analyze the characteristics of social activities, cater to them in time and extend them conveniently; 3. Illustrated publications-literature and art-children's books with good artistic accomplishment and literary skills-natural popular science with healthy and happy childlike interest and observation experience-solid artistic skills and extraordinary imagination-social humanities-colorful life experiences and dictation skills; 4. Video game art-image design-personality exchange. Emotional scene design-unique perspective, micro-macro restoration and comprehensive story script-there are certain rules for literary music to embody commercial illustrations in an artistic way, which must have the following three elements: (1) directly convey consumer demand; (2) accord with the public aesthetic taste; (3) Exaggerate and strengthen the characteristics of commodities. To have these three points, it depends on the comprehensive quality of illustrators. Express commodity information directly, because consumers will not take the time to understand the meaning of your painting. Because human consumption habits are quite persistent, in a dazzling shopping environment, if a consumer doesn't see or be attracted by your illustration within one second, I'm afraid he won't buy this product for a year or several years. Suppose consumers see your illustration, but they are rebellious about the color composition or image of the picture, which will also lead to the previous results. So; Conforming to the public aesthetic taste is the second hurdle for commercial illustrators. People who can spend with artistic vision are too rare! Your work is too artistic for others to understand, too vulgar for others to look down upon. Only if you can do this can you be considered a qualified commercial illustrator. With the attention of consumers, your work has entered the third level, compared with products all over the world. If the illustration does not strengthen and exaggerate the characteristics of the goods and is submerged by other goods, then the previous results will also be produced! In the supermarket, we often see the scene of picking it up and putting it down. A commercial illustration can only pass the test after checking out! Q: What is a commercial illustration? What's the difference between illustration and illustration? A: As the name implies, commercial illustration is an illustration with commercial value, which does not belong to the category of pure art. Commercial illustration can be defined as the commercial sale of digital works drawn by enterprises or products. The author gives up the ownership of the works and only retains the right of signature. Illustration is a form of commercial illustration, and there are other examples, such as advertising illustration, cartoon mascot design, publication illustration and animated video game scenes. Illustrations are images expressed by patterns. In line with the principle of unity of beauty and practicality, we strive to make lines and shapes clear and vivid, and make them convenient. Illustration is a universal language in the world, and its design is usually divided into characters, animals and commodity images in commercial applications. Figures: Illustration is based on figures, and it is easy to hit it off with consumers, because figures can best show cuteness and intimacy, and there is a lot of room for imaginative creation. First of all, the proportion of shaping is the key. In life, the head-to-body ratio of adults is 1:7 or 1:7.5, and that of children is about 1:4. The facial expression of the characters is the focus of the whole, so it is very important to describe the eyes. Secondly, the use of exaggerated deformation will not give people an unnatural and uncomfortable feeling, but can make people laugh and feel happy, making the overall image clearer and more impressive. Animal image: Animals have a long history as cartoon images. In real life, many animals have become people's pets, and these animals are more popular as cartoon images. When creating animal images, we must attach great importance to creativity and personification. For example, one difference between animals and humans is that their faces don't smile for a long time. Anime images can give animals the same smile as human beings through personification, and humanize animal images. It is easy to be accepted by people to use animal schools that they know and love in their lives. Commodity image: it is the expansion of animal personification in the field of commodities, and anthropomorphic commodities give people a sense of intimacy. Personalized modeling has a refreshing feeling, thus deepening people's direct impression of goods. As far as the concept of commodity personification is concerned, it can be roughly divided into two categories: the first category is complete personification, that is, exaggerating commodities and personifying them by using their characteristics and modeling structure. The second category is semi-anthropomorphism, that is, adding hands, feet and heads unrelated to commodities as anthropomorphic characteristic elements. The above two anthropomorphic molding technologies make the goods humanized and personalized. Through the form of animation, emphasizing the characteristics of goods, its actions and words are directly related to goods, and the publicity effect is more obvious. Illustrators often draw illustrations for graphic designers or directly for magazines, newspapers and other media. They are generally professional illustrators or freelance artists, and have their own themes and painting styles like photographers. Their professional sensitivity and desire for new forms and tools have led many of them to use cg animation design tools to create illustrations. The software function of Cg animation makes their creative talent play a greater role. Whether it is simple or complex, whether it is traditional media effects, such as oil painting, watercolor, printmaking style or the endless new changes and new interests of digital graphics, it can be completed more conveniently and quickly. Digital photography is the latest development of photography. Photographers shoot objects with digital cameras or scan traditional positive films into computers through scanners, then adjust, combine and create new visual images on computer screens, and finally output positive films or negative films through film recorders. This new photography technology has completely changed the creative concept of photographic optical imaging, with digital graphics processing as the core, also known as' darkroom photography'. It blurs the boundaries between photographers, illustrators and graphic designers. Nowadays, as long as they are talented, they can complete all three tasks on the same computer. Poster poster explains according to its meaning that "move" is to guide attention, and "paste" is to post, that is, "to attract attention". The English name of poster is "poster", which means notice displayed in public places in the Oxford English Dictionary. In the advertising dictionary published by "International Textbook Publishing Company" in London, posters refer to printed advertisements posted on cardboard, walls, large wooden boards or vehicles, or displayed in other ways. It is the main form of outdoor advertising and one of the oldest forms of advertising. Some people interpret the meaning of posters according to their root structure and anecdotes, and think that posters are converted from "posts", which means posts, so posters refer to all notices posted on posts. The earliest poster in the world is a 20cm×25cm advertisement for missing persons in Egypt 3000 years ago, which is about chasing an escaped slave. This poster is now in the London Museum. The earliest printed poster found in the world is an advertising poster that appeared in China AD 1 1 century (Song Dynasty) and is now in the Chinese History Museum. Posters have another name in China, and no Chinese dictionary has given a special explanation to the word "poster". However, it is said that during the Qing Dynasty, foreigners parked foreign goods on seagoing ships at the coastal wharf in China, and put up posters in conspicuous places along the wharf to promote their own goods. Coastal citizens call this poster a poster. If this development continues, all posters with similar purposes and other information will be called "posters" in the future. As a visual communication art, poster can best reflect the formal characteristics of graphic design. It has the most important basic elements of visual design, and its design concept, expression means and techniques are more typical than other advertising media. The establishment of international authoritative design institutions, the continuous holding of international poster exhibitions, and the publication of related poster design monographs and poster yearbooks have strongly promoted the development of modern posters to a higher level, making them still in the main position of visual expression. Important international poster exhibitions include: Warsaw International Poster Design Art Biennial; Czech Brno International Graphic Design Art Biennale; Colorado International Advertising Poster Invitation Biennale; Mexico International Advertising Design Art Biennale; Moscow International Advertising Design Biennale, Russia; Lahti International Advertising Design Art Biennale, Finland, etc. Seeking a graduation thesis related to digital product packaging design ~ ~ ~ Research on the new style of packaging illustration design Abstract: At present, it is in the transition from the reading era dominated by printing culture to the reading era dominated by visual symbols, and images will constitute the basic elements of life and the basic way to grasp the world. Commercial illustration is the graphic language that best reflects the times. It stands at the forefront of the expression era, transcending language and themes. It embodies the universality of visual communication, transcends popular and superficial design, and embodies the spirit of the times in the design, which resonates with consumers and is memorable. Illustration is manifested in packaging design, which can provide extremely diverse styles, convey the core views of brands, create differences between brands or products, and highlight brand personality. Packaging illustration can be modern, interesting, natural, fashionable, humorous and charming-these qualities can also be listed to give life to an idea. Many expression methods of contemporary packaging commercial illustrations draw lessons from the expression methods of painting art, and digital illustrations created by computers and auxiliary software are increasingly showing a brand-new look. The marriage of commercial illustration with painting art and science and technology has made remarkable progress in the diversity of expression techniques, concentration of expression and breadth of expression, showing more unique artistic charm and thus more expressive. This paper makes a comprehensive and in-depth analysis and understanding of the style of packaging commercial illustration in the new period. Style has no end, only with the tireless changes of the times will it return and innovate. Different styles of graphics can convey different information. The new styles of modern packaging illustrations are diverse. They are branded in a specific historical period, influenced by national traditions, and constantly updated with the development of art and technology in the new era. From decorative illustrations of postmodernism to simple illustrations of neo-modernism, to digital illustrations, and then to illustrations of the times in the form of virtual spokespersons, each style has its own use value and aesthetic value, which embodies the characteristics of the times and culture. The study of commercial illustrations shows that today's design is increasingly becoming the middle ground between the scientific field dealing with "matter" and the literary and artistic field dealing with "spirit". Therefore, the research on the new artistic style of packaging illustration should be extended to the research on the personalized brand view, nationality and humanization of illustration, and the research on the relationship between design and art, design and scientific development. Foreign commercial illustration has rapidly developed into a very mature applied art, and a large number of new generation illustrators have gradually become the mainstream in this field. In contrast, we still have a long way to go, not only lacking a team of professional commercial illustrators with a certain scale, but also lacking influential professional design institutions. Under the influence of the subdivision form of contemporary design industry, illustration is gradually becoming a mature art form, and it is an urgent task for China designers to study the new forms and laws of contemporary illustration. Forward-looking illustration research will certainly promote the good development of the design industry in the future. Keywords: Catalogue of National Personality in the New Style Orientation Design Era: Abstract Acknowledgement Chapter 1 Introduction 1. 1 research background 1. 1 research background 1.2 Research significance1.2 Research purpose and content Second .2 Consumer Orientation of Packaging Illustration Style 2.3 Brand Orientation of Packaging Illustration Style Chapter 3 Packaging Illustration of New Art Style 3. 1 Painful Packaging Illustration 3.2 Postmodernism Decorative Packaging Illustration 3.3 Abstract Modernism Packaging Illustration 3.4 Personality Fashion Cartoon Packaging Illustration Chapter 4 Packaging Illustration of New Technology Style 4. 1 Photography Illustration 4.2 Digital Illustration Chapter 5 Packaging Illustration of New National Style 5. 1 China national personality style 5. 1. 1 national graphic semantics 5. 1.2 national personality spirit 5.2 foreign national personality style 5.2. 1 national temperament 5.2.2 font graphics chapter 6 summary 6. 1 packaging illustration.