Traditional Culture Encyclopedia - Photography and portraiture - How did the tempting food in the advertisement come out?

How did the tempting food in the advertisement come out?

Nowadays, there are countless video advertisements and print advertisements. I believe many people often see all kinds of tempting food on leaflets, but after seeing the real thing, they find that it is completely inconsistent with the picture. What's going on here? What methods do these advertisers have when shooting food? Let's take a look together.

When shooting pancakes in advertisements, the syrup in pancakes will be easily absorbed. At this time, it is often too late to take pictures, so photographers mostly use "engine oil" instead of syrup, and zombies use "waterproof spray" to spray on pancakes, so that syrup will not be absorbed.

There are also advertisements for hamburgers. The burn marks on hamburger meat are made of shoe polish. Why is the hamburger meat in the advertisement always juicy and delicious? Because these marks are made of shoe polish. Hearing this, do you have no appetite at all?

We often see advertisements for noodles. In fact, the cooked noodles will soon dry, but pouring "glucose syrup" on the noodles will make the noodles look fuller and smoother.

When shooting advertisements for milk, coffee or beer, photographers will use detergents to foam for as long as possible to make the drinks look more attractive.

Ice cream is a very easy to melt video, but in view of very hot work, ice cream is actually very easy to melt. At this time, product designers will use colored mashed potatoes, starch paste, sugar and corn syrup instead of ice cream.

In the shooting of cereal and cereal, if you really soak cereal and cereal in milk, these things will sink quickly. If you soak them in "white glue", cereal and cereal will always float on them and will not sink.

Many of the steam we see is artificial, because seeing hot food in advertisements will make us have an appetite. But most of these foods are not spicy, and almost all of them are synthesized by PS.

When a photographer shoots a cake, he will put cardboard in the middle of the cake and fix it with a toothpick. The same method is used to shoot advertisements for sandwiches and hamburgers.