Professional Introduction of School of Management of North University for Nationalities

Tourism management major started in 1993, which is the major direction of ethnic cultural tourism under the original history major. In 22, with the approval of the Ministry of Education, the tourism management major began to recruit undergraduates. At present, there are 8 full-time teachers, including 1 professor, 4 associate professors, 3 lecturers, 1 doctor and 5 masters. There are 5 junior college graduates and 8 undergraduate graduates, and there are more than 3 students in 1 teaching classes. Over the years, according to the demand for tourism management talents in ethnic minority areas and the actual situation of our school, we have made great efforts to build this major into a brand major of ethnic tourism education based on the northwest and facing the whole country in hotel management, travel agency management and the development and management of tourist attractions on the basis of consolidating the advantages and characteristics of the original undergraduate teaching.

Tourism management major is an applied major established to meet the needs of social development for professionals. It was originally a major of ethnic cultural tourism under the history major. It has been 2 years since it was founded in 1993, and now it has been built into an innovative experimental area for the training mode of practical teaching talents with provincial advantages and characteristics. In 2, with the approval of the Ministry of Education, the tourism management major began to recruit undergraduates. The training program is divided into three modules: hotel management, travel agency management, and development and management of tourist attractions. This major is based in the northwest ethnic areas, facing the whole country and going international, and cultivating all kinds of management talents for the development of minority tourism.

this major follows the tenet of "teaching students in accordance with their aptitude", and has gradually formed the characteristics of running a school with a strong cultural foundation, emphasis on national characteristics and strong practical application. Students have won numerous awards in various competitions at all levels, and their graduation practice has gone abroad.

this major trains middle and senior applied professionals who master the basic theory, knowledge and skills of tourism management, are familiar with the principles, policies and regulations of China's tourism industry, understand the management concepts of developed countries, have international vision, humanistic and scientific quality, innovative spirit and practical ability, and can engage in management work in tourism administrative departments at all levels and tourism enterprises and institutions.

The major courses are management, economics, introduction to tourism, hotel management, travel agency management, tourism resources, tourism environment, accounting, tourism marketing, general situation of source countries, tourism policies and regulations, tourism etiquette, tourism English, tour guide tutorial, exhibition and conference operation management, and operation simulation of tourism enterprises.

The graduates of this major have always been among the best in universities in terms of employment rate, postgraduate admission and other important indicators to measure the quality of running a university. The social evaluation of graduates of our major has gradually increased, especially in the great development period of China's tourism industry. The recognition of graduates of our major has been greatly improved by tourism enterprises and institutions, and many graduates have become leaders in charge, business backbones or pioneers in the industry.

At present, there are 11 faculty members in this major, including 1 professor, 4 associate professors, 3 lecturers, 1 doctor, 2 doctors and 5 masters. They graduated from Beijing Normal University, Shaanxi Normal University, Northwestern Polytechnical University, Hong Kong Social University, Sun Yat-sen University, Hefei University of Technology, Surrey University, etc., with reasonable academic structure and strong teaching and scientific research capabilities.

1. Six courses have been built into excellent courses at different levels, and 7% of the major courses have been built into excellent courses. Notes on the name of the top-quality course

Introduction to Provincial Tourism Management

Tourism Geography of Hotel Management College

Tourism Policy and Regulations

Tourism Resources 2. Determine a reasonable talent training mode

Constantly optimize the training scheme, build a reasonable curriculum system and strengthen the construction of main courses with the core of cultivating students' excellent professional quality, professional awareness and market competitiveness. Adhere to the characteristics of "emphasizing practice and application", strengthen practical teaching in all aspects, follow the rules of practical teaching, strengthen professional practice and improve students' management ability. For many years, the employment rate of students has remained above 8%.

① effectively integrate the practical links of different courses that are similar or can be integrated, so as to ensure that the practical teaching task of the course is completed with limited funds.

② In the graduation practice, the original mode of "high-quality and cheap labor force" in the service post of tourism enterprises should be changed, and the internship unit is required to cultivate students' management ability through management post probation, participation in management regular meetings and rotation.

③ Strengthen laboratory construction and create high-quality experimental teaching environment and facilities. In 29, it received a special fund of 2.57 million yuan for the construction of school laboratories; In October 211, the school reception center was placed under the management college and became the practice base of tourism management specialty.

3. The level of scientific research, teaching and research has been steadily improved. Note: The number of projects at the annual project level is 3 years. The major construction has achieved remarkable results. In the evaluation of undergraduate teaching level in our school in 27, the Ministry of Education successfully held a seminar on "Talent Demand in Tourism Industry and Training of Tourism Talents" in 28. In 29, the whole region was approved as the autonomous region-level dominant specialty construction site, and the provincial level was approved as the school-level dominant specialty construction site. School-level talent training mode innovation experimental zone 21 National Tourism and Hotel Industry Excellent Talent Training Base 21 China Hotel Industry Annual Meeting Organizing Committee, and the business management major was established in 25. Teachers of this major undertake 1 social science planning project of the Ministry of Education, 4 social science planning projects of Ningxia Hui Autonomous Region, 7 scientific research projects of colleges and universities of Ningxia and North University for Nationalities. Published 1 monograph and more than 3 papers. It has formed its own research characteristics in the fields of social stability, non-profit organization management, rural social security and rural social development in ethnic areas.

in terms of professional courses, we will continue to strengthen the construction and development of courses, and build one school-level excellent course, two college-level excellent courses, and cooperate with off-campus research institutions to develop one course. In addition, actively increase the proportion of practical courses. Courses such as office automation and photography were offered. In order to broaden the vision of running a school, improve the level of running a school, and actively carry out exchanges and cooperation with off-campus institutions in practical teaching. Invite experts from outside the school to offer courses and give lectures. Teachers often organize and lead students to visit large and medium-sized enterprises and institutions for cognitive practice, and encourage students to go out of the classroom and take the initiative to participate in various social practice activities. In terms of student activities, a number of student activities with professional characteristics were held, such as the Model Press Spokesperson Competition and the Model United Nations Competition. The comprehensive quality and employment competitiveness of students have been significantly improved. Since 28, many students have been selected for volunteer service in Beijing Olympic Games, Shanghai World Expo and China-Arab Economic and Trade Forum. Eight people won the second prize in Ningxia Division of the "Challenge Cup" national extracurricular academic and scientific works competition for college students. Among the graduates, 1% of the students obtained the master's degree from key universities in China, 2% were admitted to governments and institutions at all levels, 4% entered large and medium-sized state-owned enterprises, and 3% entered small and medium-sized enterprises.

public enterprise management (1132) belongs to the management category, and public enterprise management category.

training objectives: this major has a certain degree of Marxist theoretical accomplishment and modern public spirit, and has the knowledge of modern public management theory, technology and methods and the ability to apply these knowledge, and can engage in business management and management in public institutions such as culture, sports, health, environmental protection, social security, public utilities, administrative departments, non-governmental organizations and other public departments.

curriculum: principles of political science, management of public institutions, legal system of public institutions, economics of public institutions, introduction to public institutions, policy studies of public institutions, financial management of public institutions and management of non-governmental organizations.

employment direction: I am engaged in administrative work in public departments (government departments, culture and education, sports, health, environmental protection, social insurance, etc.); Or engage in management consulting work in consulting institutions, enterprises and other public departments.

academic degree: the academic system lasts for four years, and those who pass the examination will be awarded a bachelor's degree in management. The major of administrative management was established in 21. This major aims to cultivate applied administrative talents who have a solid theoretical foundation of modern administrative management, strong social practice ability and innovative spirit, can engage in administrative management, personnel management, ethnic and religious affairs management, policy research, administrative secretarial and official document writing, conference and exhibition planning in party and government organs, social organizations, enterprises and institutions at all levels, and have profound national cultural heritage and public leadership. The main courses offered are management, politics, accounting, organizational behavior, administrative management, human resource management, public economics, public policy, introduction to management classics, administrative law, national civil service system, application, administrative professional ability test, e-government and other courses. Students' future employment orientation mainly focuses on: administrative assistants in party and government organs and institutions, office directors, administrative directors, senior assistants at the coordination level or decision-making level, front desk secretaries, administrative directors, administrative directors, assistant general managers, industrial and commercial administrative departments, foreign-related economic management departments, economic supervision and inspection and other management departments engaged in policy and regulation research and practical work, teaching or scientific research work in schools and scientific research departments, and operation and management of large and medium-sized enterprises and enterprise groups and companies.

this major enrolled students in August, 21, and in September, 213, a separate administrative department was established. There are 7 teachers in the department, and the total number of students is more than 3. The student brand activities include "Model United Nations General Assembly", "China Cup Civil Servants Real Simulation Competition" and "Mingcui Lake Quality Development Training Project".

According to the four strategies of North University for Nationalities, we will vigorously implement the four tasks of improving quality, upgrading level, cultural heritage and ensuring conditions, adhere to connotation construction and quality improvement, take the road of connotation development, realize the goal of a modern university for nationalities with high level of characteristics, and serve the economic and social development of ethnic minorities and ethnic minority areas in China. Realize the integration of discipline construction and undergraduate teaching, general education and personalized training, broaden the foundation and strengthen practice, learn to learn and learn to be a man, form distinctive undergraduate teaching, and cultivate high-quality top-notch innovative talents with international reputation and influence.

this major trains professionals who have knowledge of administration, management, politics and law, and can engage in management work in party and government organs, enterprises and institutions, social organizations, etc. Students in this major will receive basic training in administrative management, public management, public policy analysis, social investigation and statistics, human resources development and management, etc., so as to cultivate the basic application ability of administrative management and preliminary scientific research ability. Through the study of this major, students will have good quality and master the basic knowledge of general management theory and public management; Have a solid theoretical foundation, broad international vision, independent scientific research ability, strong innovation consciousness and certain innovation ability; Can meet the needs of China's scientific research, education and economic construction, and become an innovative talent in the field of public management.

Specialized compulsory (core) courses

Administrative management, principles of economics, principles of management, principles of political science, introduction to sociology, public management, public economics, public policy analysis and methods, public organization, China's political thought, western political thought, China government and politics, western political system, and the west. At present, there are 12 teachers in human resource management major, including 4 doctors and 5 associate professors. Since the enrollment of human resource management major began in 27, schools and colleges have attached great importance to and strongly supported the professional construction, and invested more than 3 million yuan to introduce Beisen human resources evaluation practice teaching system and establish human resources evaluation Center. For students majoring in human resource management and other majors in the School of Management, the evaluation content includes nine modules (human resources evaluation, civil service examination, tourism management, human resource case, economic management, e-government teaching, hotel management, business decision-making and human resource management). The human resource management major can include talent evaluation laboratory, behavior communication laboratory and career counseling and counseling room. Provide teaching and experimental services for all grades of students majoring in human resources management in the School of Management, including career evaluation, administrative professional ability test, scenario simulation observation experiment, leaderless group discussion, interview (including civil servant interview), official document basket test, negotiation ability test, personnel quality evaluation, behavior and communication simulation experiment, leadership test, speech ability evaluation, and enterprise recruitment simulation process experiment.

This major aims to cultivate theoretical knowledge of management and human resource management system; Have human resource management skills, organizational communication, coordination and leadership skills, office work skills; Have good professionalism and professionalism; Competent in human resource management, research and consultation, policy research, etc. of enterprises, government departments and institutions; And high-quality applied human resource management talents with profound national cultural heritage and innovative spirit. Courses offered mainly include: management, economics, organizational behavior, management communication, job analysis, recruitment management, training management, performance management, salary management, labor law, employee relations, employee welfare, personnel quality evaluation, financial management, accounting, leadership, social psychology and so on.

in teaching practice, combining with the practical characteristics of human resource management specialty, we took the lead in adopting the "task-driven teaching method" and built a course practice platform, established a human resource management association, and launched "simulated recruitment competition" and "simulated training teacher competition" and other teaching platforms integrating activities and course practice. It has improved students' interest, enhanced their practical ability and understanding of knowledge, and achieved good results. In the course of "Job Analysis", students cooperate with human resources departments in enterprises to complete related learning tasks, and establish a teaching link of school-enterprise interaction, which not only broadens students' horizons, but also strengthens students' practical ability and understanding of knowledge.

this major insists on opening up schools, strengthens the contact with society, has in-depth research in personnel quality evaluation, job analysis, standardized management, strategic management, performance pay, recruitment and training, employee relations, and actively cooperates with relevant units in the industry. In October 21, human resource management experts from more than 2 enterprises and institutions in Ningxia were invited to hold a "seminar on HR talent training and development in Ningxia"; In October, 211, four professional managers in Beijing were invited to have a dialogue with college students on the theme of their success. We also introduce industry experts and scientific research achievements into the classroom, and offer "Guidance Course for Human Resources Specialty" and "Special Lecture on Human Resources" to teach human resources management majors.