The Editorial Style of Jinghua Times

News is the core value of comprehensive daily newspaper, and the pursuit of the best news is the banner held high by Jinghua Times. All thumbs, the road is simple. The layout of Jinghua Times is well-read, simple and clear.

2, tabloid newspaper type, big newspaper type

Double-sided color printing 4 format newspapers meet the reading characteristics of modern urban readers with compact rhythm and narrow space; Content selection takes readers' needs as the ultimate standard and market orientation as the fundamental appeal; The form is eclectic and the content is vulgar. Breakthroughs and innovations have been made in the layout of major events and important topics, and eight consecutive editions of big pictures have appeared.

In 2009, the Great Reading of the Republic was created with Chang 'an Avenue in Tiananmen Square as the background, which presented all 56 parade squares and 56 national symbols on one screen, and solidified many moments of climax and passion in the military parade on one screen. On that day, the 80th edition of the National Day Special Issue was the best in China: the most refined, the most beautiful and the most comprehensive. Become a hot commodity today! Reading Pictures by Jiazi of the Republic won the most visually influential newspaper layout award in "Sixty Years of New China".

During the 20 12 London Olympic Games, the Beijing Times pieced together the huge Olympic rings with a length of about 3 meters and a height of 1.2 meters through 30 sports news pages within 15 days. Its conception is ingenious, the context is clear, the layout is rigorous and the details are vivid. Bold and innovative design techniques have broken through the limitations of the original format, making the newspaper present ideas, which are very ornamental and designed.

3, paper view of Beijing, cloud reading the world.

On 201May 17, the cloud newspaper of Jinghua Times launched in the world, becoming the first media to combine image recognition technology with paper media, completely subverting the presentation form, communication mode and operation mode of paper media, marking the arrival of a new era of cloud media. Weekly "Cloud Weekly", with four editions per issue, is novel and lively, and will carry this revolution to the end. As of March 28th, 20 13, Cloud Weekly has published 42 issues, with a total of 172 edition (the first issue of 8 editions). The birth of Yunbao was rated as one of the top ten news events in China media. China Media magazine, as the director of the General Administration of Press and Publication, commented on Jinghua Yunbao, saying that the concept and practice of Yunbao can be said to be a change in communication means and concepts, and explored a new path for the transformation of the newspaper industry.

The picture above shows the first issue of Cloud Weekly, and all the pictures on the page can be viewed through cloud photography.

The picture above shows a successful case of cooperation between Yunbao and New Year blockbuster.

201212 In February, Jinghua Times cooperated with Huayi Brothers, Bona Film and Stellar Film to provide cloud photography services for three Chinese New Year blockbusters: Zodiac, Great Shanghai and Guillotine. With this service, viewers can shoot movie posters, street signs and newspaper advertisements with their mobile phones anytime and anywhere, enjoy movie trailers, participate in Weibo interaction and purchase tickets with their mobile phones.

4, international vision, strong visual impact

Jinghua Times strengthens the value and position of news pictures in newspapers, and a large number of news pictures with visual impact make readers feel refreshed. In addition, the new media business of Jinghua Times has also developed by leaps and bounds, with digital media such as Jinghua.com, Yijia.com, Jinghua Mobile Newspaper, Jinghua Video and Yunbao. As one of the top 100 news websites in China, Jinghua.com won the "20 10 China New Media Brand" award for her many new business attempts in online media. Jinghua mobile newspaper has the largest subscription in Beijing market, and Jinghua video has about five short films on average every day, which are widely spread on major websites.

On June 23rd, 2007, Li Xiaoe, the mother of pregnant woman Li Liyun who died because her husband refused to sign the operation sheet, came to Beijing from Liuzhou, Guangxi. Faced with the fact that her daughter left, Li Xiaoe couldn't accept everything in front of her, and angrily smashed her son-in-law Xiao Zhijun with a mineral water bottle.

This picture was taken by our reporter Xia Yong, who won the "golden lens" of China news photography in 16-the single gold medal of breaking news.

On April 7, 2006, the staff of Yangfang Village took a large number of defense team members to the next point to dismantle illegal buildings. On the same day, Rebecca rong family 100 square meter flower shed, a villager in Zhenyangfang Village, Fengtai District, was forcibly demolished as an illegal building. The staff of Hu Axiang 2008 Olympic Games Office said that the demolition of illegal buildings is mainly aimed at building houses on contracted land for rent, and the construction of flower sheds does not involve changing the nature of land use, which should be resolved through consultation.

This picture was shot by Zhen Hongge, a reporter from Beijing Times, and won the 15 (2006) National News Photography Award-Single Silver Award for Daily Life.