Traditional Culture Encyclopedia - Photography and portraiture - Three elements of poster composition

Three elements of poster composition

The three elements of content are graphic images, words and colors.

1, graphics and images are the most basic plastic arts language in any visual communication design art, and graphics can transcend geographical boundaries and be accepted as the world language of design.

2. Words are the direct information symbols to express the theme of advertisements and the direct carrier of information transmission, which play a decisive role, including copywriting design and font design.

3. Color language is complex and simple, which can communicate with people more directly than any other image, and it is the most direct and influential factor of the poster.