How did Li Dongtian succeed?

When they met, Li Dongtian was not wearing a skirt or makeup. He was wearing a bright red jumper and jeans, just like a big boy next door. He walked through the crowd at the coffee shop, and no one recognized him as a celebrity. “I grew up thinking that celebrities were nothing special,” he says nonchalantly. At this moment, perhaps in a small hair salon in a corner of a city in China, a young man of eighteen or nineteen is holding a pair of scissors, staring blankly out the window, imagining that one day he can become Li Dongtian. They may not know that Higashida, who is now very popular in various fashion magazines, film and television star circles, and beauty pageants, was actually just a "hair salon guy" 19 years ago who "hoped to support himself through haircuts." ■Business Card Li Dongtian is a national stylist and a senior guest lecturer at Hasselblad in Germany. The chief makeup consultant of SHISEIDO, a world-renowned brand, has been at the forefront of trends for many years since it officially entered the Chinese fashion circle in 1991. With its keen sense and grasp of international popular elements. She has served as the chief makeup artist for many film and television productions such as "Pink", "Let's Talk", and "Thunderstorm". Dongtian is very confident in himself, "If I say that I am not number one, no one dares to say that he is number one!" Dongtian's "works": Li Yuchun, Fan Bingbing, and Lu Yan. 1. Skip classes to find what you like. In that era where everyone followed the rules and went to school obediently, Li Dongtian was not the so-called "good student". Although his parents were engaged in scientific and technical work in satellite and missile research, he did not like the physical education in school at all. Compared with his current lively and cheerful personality, Higashikata was more introverted and melancholy at that time. He liked to observe things that others could not notice, and he often looked for things he liked through other channels. "I always skip class and go to the Forbidden City to see exhibitions. I like the architecture of the Forbidden City. No one restrains you there." The trick to skipping class is to find someone else to pretend to be a parent to sign the leave request. As a result, during the parent-teacher meeting, his father brought a There was a big pile of fake notes and asked him who wrote it. Fortunately, his family is relatively "democratic and tolerant". Although his choice to enter the hairdressing industry was initially opposed by his parents, in the end his parents did not hinder his professional development. Unable to find a future in mathematics, physics and chemistry, Higashida placed his hope in other technologies. He considered every possible career besides barbering. At first he wanted to be a sailor, but gave up because of severe seasickness. Then, he, who was once a member of the school sports team, wanted to be an athlete again, but because the sports school was in Xicheng District and his home was in Haidian, the idea was interrupted because of the long distance. I started cutting my hair completely by chance. "I was passing by a hair salon and saw someone cutting their long, unruly hair short and leaving bangs. They looked very clean and energetic. I thought this might be a career." In China, which has only been reforming and opening up for a few years, haircuts are common. Hair costs 2 cents or 25 cents, and a haircut at that salon costs 5 to 8 yuan, and the new perm costs 10 yuan, which is already quite expensive. Under the acquaintance of friends, Higashida would occasionally visit that hair salon and learn some techniques. In 1988, he was admitted to the Hong Kong Monitan Beauty and Hairdressing School, which was the first domestic beauty and hairdressing school jointly run by Zheng Mingming and Hong Kong. It introduced many advanced teachers and concepts from Hong Kong. During the two years there, Higashida learned how to cut hair and began the process of "cutting" hair for many celebrities. 2 "Higashida Style": It started with an unsuccessful advertising shoot. Talking about his growth path, Higashida used fluent American English to say "I'm a very very lucky man." (I'm a very, very lucky man.) lucky people). His straightforward personality made it easy for him to get to know people, and his friends kept taking him into one circle after another, and he learned a lot. In the 1990s, when China's beauty and hairdressing industry and film and television industry just started, Li Dongtian had become a popular makeup artist in the film and television industry. The opportunity came when he was less than 20 years old. At that time, Dongtian went to shoot a small commercial by chance. "I was one of the five or six children. I didn't do well as an actor, but everyone knew that I did hair." A film and television makeup artist at the time His hair was slow, but Higashida got his hair done in one go, and everyone else was surprised. Although Higashida is still teaching at Monitan, film and television celebrities have come to him one after another to get their hair done. "Many movie stars and actors have come to me, and many people around me think 'Wow'!" He laughed. Said. Higashida is especially grateful to Li Shaohong. Not only did he get to know popular stars of the year such as Pan Hong and Gecko through her movies, but his movie "Pink" later won the Berlin International Film Festival's "Silver Bear Award" for outstanding single visual effects. Very fulfilling. In addition, directors such as Zhou Xiaowen, Huang Jianzhong, and Zhang Yimou are also the ones he has been working with many years ago. But without the experience of going to the United States, Higashida's fame would be limited to the film and television industry. "What really influenced me was in the United States, where I began to have a strong desire for styling." In 1994, Higashida went to Los Angeles. He initially did some work in movies. It was also because of the help of friends that he entered fashion. lock up. "Like Beijing, I met a lot of people at once. I met models at the beginning, and the models introduced photographers, and the photographers introduced me to fashion designers." From Los Angeles to New York, he truly saw the power of fashion. “During New York Fashion Week in 1995, I saw it backstage for the first time. It turned out that the models under the spotlight were dressed like this. I thought it was really interesting.

"After learning for the first time that styling is not an individual, but the result of a large group of people working together as a team, he wanted to bring this concept back to China. In 1998, he established the first styling company in China, "Dongtian Styling" "We also came up with the word 'styling'. The previous word was image design, which focused more on the overall concept, while styling focused more on the moment of taking a photo. " He introduced that with the in-depth development of China's film and television industry and the mushrooming of fashion media, the "Dongtian style" has also developed rapidly. Gong Li, Zhong Liti, Na Ying, Zhang Ziyi, Zhou Xun, Zhao Wei, Xu Jinglei, Fan Bingbing, Qu Ying, Liu Ye, Hu Bing and other imaginable celebrities have had their makeup done by Higashida.

3 Introducing "Beauty" Lu Yan