Qixi activity planning

Tanabata event planning article 1 I. Introduction to the event

Coincided with the Qixi Festival, the long gang zhen Youth League Committee took the lead in organizing the blind date activities for men and women in the town. The main target is men and women who are willing to date in Longgang area. Most white-collar workers around the age of 30 have become the backbone of enterprises. They are under pressure from all aspects of society and are also troubled by love and marriage problems. Most of them are middle and senior managers of enterprises, with stable jobs and successful careers, but due to various psychological and social factors, they still live a "free and lonely" life. Tanabata is a traditional festival in China. According to an ancient legend, the seventh day of the seventh lunar month is the day when the Cowherd and the Weaver Girl meet on the annual Magpie Bridge in search of marriage. Today, especially in recent years, Qixi Valentine's Day has become a special festival for fashionable men and women to pursue fashion and express their love. 2. Activity theme: Tanabata looking for love, Longgang love.

Significance of the event: Through this event, a large number of single men and women in Longgang will have a good dating opportunity, and the image and social influence of the organizer will be enhanced. Four. Activity organization:

1. Organizer: Town Youth League Committee

2. Organizer: Cangnan Shang Feng Culture Media Co., Ltd. V. Event time: mid-August, 20xx.

Location of intransitive verb: 4th floor, Baicao Manor, Fortune Plaza Phase VII. Registration scheme:

1, pre-publicity (starting in mid-July)

Online Weibo and Internet: The "Cowherd and Weaver Girl Recruitment Order" was issued to recruit single men and women with blind date intentions for the whole town.

Official Weibo and Fashion Official WeChat)

Promotion of offline activities: set up exhibition boards or posters at the entrance and exit of Fortune Center, elevators and escalators. Set up outdoor advertisements in conditional areas of the town. At the activity site of Baicao Manor, two employees, one man and one woman, will be arranged, one dressed as a cowherd and the other as a weaver girl, who will walk around the Fortune Center and distribute leaflets respectively. Welcome to sign up for the event if necessary.

? Strategic alliance: unite matchmaking agencies and wedding agencies to provide them with high-quality seeds. Mode: related wedding, wedding dress, photography and other cooperative units sponsor makeup and dresses, sponsor studio sponsors couples to take photos, and wedding sponsors couples to take videos or live photos.

④ Media operation: Longgang TV station, Longgang website, Longgang newspaper and other media channels. 2. Preliminary preparation

(1) Determine the number of applicants in early August (screen 50 to 60 pairs). The screening conditions require college degree or above, stable income and work, and Cangnan Longgang household registration. Applicants must be of legal age and unmarried. They need to fill in the registration form carefully, show their ID cards, submit a photo of their life, and pay the activity fee of 100 yuan per person. The final interpretation right belongs to the town youth league Committee.

(2) Information announcement: the eligible paying men and women are numbered uniformly, and an information board is made, on which the applicant's photo, mate selection requirements and other information are marked in detail.

(3) Personnel arrangement: the number of people (drinks provided, etc.) determined by the host, greeter, sound engineer and service attendant. ).

Prepare matters such as site layout and emergency treatment plan.

Eight. Activity flow:

Nine. List of articles and quotations

Tanabata activity planning Part II 1. Promotion purpose

Through the theme of romantic Tanabata, we firmly grasp the psychology that all shall be well that ends well, and carry out commodity promotion and activity promotion to attract passengers, improve popularity and achieve the purpose of sales. Vigorously launch the price reduction promotion activities of the price reduction storm, so that consumers can feel the real price reduction concessions.

Second, the promotion time

August 20xx1August 20, 6

Third, publicize the agenda.

August 20xx1August 20, 5

Fourth, the promotion theme

1. Xiu En 'ai, the price reduction is reasonable.

2. Prepare enough gifts for love to announce the world.

Verb (abbreviation of verb) commodity promotion

Valentine's Day is a special festival for lovers to give gifts to each other. Therefore, commodity promotion should focus on emotional gifts, such as ornaments, gifts, flowers, boutique series and so on.

Each store should do a good job in the creative display of goods, highlight key displays, and ensure the highest sales of holiday goods.

1, special price of goods

During Valentine's Day, the overstocked goods in the store will be sorted and classified, and special price areas will be set up. These products can use this activity to protect their capital and make consumers feel really affordable.

2. Theme Exhibition: August 20th 16

Each store will display the theme of Valentine's Day series products in a conspicuous position at the main entrance, which can make full use of the kitchen window display. If there are no kitchen windows, the storefront can be displayed in a conspicuous position.

Requirements:

A, Valentine's Day theme display, focusing on exquisite ornaments in the store.

B, each store must pack at least 1 1 set of jewelry for theme display.

Sixth, headdress bouquet

1, mainly headwear, the current price is 6-7 fold off the original price, and the price tag is handwritten with an eye-catching art pen. Customers who buy jewelry above 80 yuan will be given a flower.

2. Make the price list of headdress bouquet, prepare the packing box and wrapping paper in advance, and make good packaging.

3, free delivery service, jewelry requirements exceed 100 yuan, the delivery range does not exceed 2 kilometers.

Seven. Activity promotion:

1 lover balloon collision

Make 100-200 balloons for Valentine's Day atmosphere layout and shopping gifts (arranged by the store itself).

Cost 0. 155 yuan/set.

Step 2 give away your membership card

Anyone who buys Valentine's Day series goods (unlimited amount) can get a membership card. (Time: February 10 14)

Pay attention to the registration of membership card information.

Eight. publicize

In order to strengthen the influence of the event, we should do a good job in publicity and attract more customers to actively participate in holiday promotion. Franchisees are free to choose media locally. Examples: evening paper, TV subtitles, DM delivery, etc.

1, advertising slogan

Xxx jewelry with color jump

Bright colors, exquisite workmanship and designs from Korea. Will such ornaments become a fashion again during Valentine's Day? Look at these noble, lovely and beautiful ornaments!

Unusual Valentine's Day

What is the difference? What gift can make a beautiful woman smile? This is a money-saving and decent gift. Please look at the baby ornaments recommended by HAFACE.

Nine, store layout

1, prepare enough gifts to make a love announcement.

A. Handwritten posters with artistic pens at the entrance of the store (including specific contents of preferential strategies);

B. colorful banners: the content is to show love! A storm of reasonable price reduction

C. purchase or lease heart-shaped balloons for storefront decoration;

2. Hygiene inside and outside counters and storefronts: To be neat, doors and windows must be clean and spotless.

3. It should be specially mentioned here that the service quality must be effectively improved.

X. joint operation

Reach a cooperation agreement with local flower shops to provide goods to each other to increase sales of both parties.

Buy xxx yuan of flowers and give XXX a piece of jewelry or a membership card;

Buy xxx yuan jewelry in XXX and give flowers or discount cards provided by XXX flower shop.

Tanabata activity planning 3 1, the overall idea of Tanabata activity planning in supermarkets

Tanabata, as a unique Valentine's Day in China, is a must-see festival for young people nowadays. The planning of this supermarket Tanabata activity mainly follows the large-scale promotion activities with the theme of Tanabata, creating a strong Valentine's Day promotion atmosphere.

As gold jewelry is a necessary commodity for Valentine's Day, the main commodity of merchants is gold jewelry.

2. Supermarket Tanabata Activity Plan Activity Time: August1August-August 2 1.

3. Supermarket Tanabata Activity Plan Store Layout

Because Tanabata is the time when the Cowherd and the Weaver Maid meet once a year through the Magpie Bridge, a Magpie Bridge is set in the supermarket, and the main doorpost is decorated with green plastic vines to create a grape trellis effect and create a romantic atmosphere for Valentine's Day.

4. Supermarket Tanabata Activity Planning

(1) diamond decoration part

1, subject

A century-old shop, a century-old friendship-20xx Diamond Festival

[Theme Interpretation] The theme of this activity is "A century-old shop; "Centennial Harmony", focusing on the wedding market, with clear positioning, highlights the most competitive brand reputation advantage of xx supermarket gold jewelry store, and attracts target consumers with integrity and blessings.

Step 2 show creativity

Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.

(ii) Theme of the event

1, full-court theme activities

(1) There are surprises in the store.

When you come to our shop on Valentine's Day, you can get a rose with this DM form. The quantity is limited, while stocks last.

(2) Buy diamonds

Before Valentine's Day, 10 shoppers will get a diamond ring worth 888 yuan.

(3) Hug and kiss contest to test how deep your love is.

There was a hug contest on the spot that day, with ten or five pairs. The man picked up the woman and the oldest one won.

There was a kissing contest on the spot that day, with ten or five pairs. The man and the woman kissed, and the oldest person won.

Step 2 reward

Announce the finals of individual events at 5 pm. The first place, second place, third place and bonus of individual events are all based on the length of a day.

1, the champion got a couple worth 3888 yuan, and a cash deduction voucher worth 400 yuan.

2. The third runner-up got a woman's ring worth 1888 yuan and a cash deduction voucher worth 200 yuan.

3. The third runner-up won a love package worth 888 yuan and a cash deduction coupon worth 200 yuan.

In order to give full play to the functions of the Communist Youth League in organizing, serving and guiding young people, improve the attraction and cohesion of the Communist Youth League, build an exchange platform, and further encourage young people in the city to strengthen exchanges, learn from each other and enhance friendship, the Communist Youth League Committee decided to hold the "Wisdom xx Tanabata Companion"-20xxx Youth Association in South China Smart City on August 2. The specific scheme is as follows:

I. Theme of the event

Wisdom XX tanabata companion

Second, the content of the activity

Youth networking activities in XX city in 20xx

Third, the activity time

20xx August 2nd (Saturday, Tanabata) evening16: 30-18: 30.

Fourth, the venue

Guangdong South China Smart City (No.Taihe North Road 12, XX District, XX City)

Verb (abbreviation for verb) sponsors, associations and organizers

(1) Organizer

Communist youth league XX municipal Committee

(2) Organizer

South China wisdom city

(3) Supporting organizations

XX international rose industry co., ltd.

Asia optical shop

XX trade

Sixth, the object of activity.

(1) There are about 300 single youth representatives from municipal organs, enterprises and institutions.

Seven. Activity agenda

(A) broadcast promotional videos

(2) announce the start.

(3) Interactive games

1, stepping on the newspaper contest; 2. Collective escape; 3. grab the stool; 4. Fun test

Eight, matters needing attention

(1) Please fill in the relevant application materials (attachment 1) and send them to the designated email address before going to work on Thursday, July 3/kloc-0, and send them to the email address of the Youth League Committee of the relevant unit directly under the municipal government:

(2) The whole activity is free.

Contact person:

Tanabata activities planning Article 5 Tanabata activities purpose:

Promote the atmosphere of Tanabata, promote chocolate and other couple products, and enhance the brand affinity of Xinhuadu.

Tanabata slogan

Are you ready for Valentine's Day?

Tanabata activity time

August 15 (the seventh day of the seventh lunar month, commonly known as Qixi)

Tanabata activity content

First, "Love on Chinese Valentine's Day"

People's Day Schedule "

Make a Valentine's Day column outside the mall to introduce the activities of Tanabata in the mall, incite target customers to buy chocolates, dolls and other expressions of love in the mall, provide a platform for them to express their love, and promote the sales of related products in the mall.

For example, in fact, "it's not easy to say I love you, it takes too much courage!" " "Then you should do this-buy a box of chocolates at Xinhuadu Shopping Plaza to express your love; Take her to Xinhuadu Shopping Plaza to see "Xinhuadu Lover Theater"; Secretly go to the service desk of Xinhuadu to fill out a song order list, and let the sweet voice of the broadcast girl in the shopping mall confess for you; Finally, take a photo of "Eight Tiele Music" as a souvenir.

Related support: content, production-marketing department

Second, couples take pictures

Under the joint promotion of "Pie Tiele" at the entrance on the first floor, couples who have been shopping all over 39 yuan on that day can receive a set of "Pie Tiele" for two people with the shopping receipt for free as a souvenir.

Related Support: Joint Promotion Negotiation-Marketing Department

Third, the mood to order songs

On Tanabata, you can fill in a free song order form at the service desk, and the broadcast will bring your "heart".

Tanabata Valentine's Day menu

The name of the person who ordered the song □, Mr. □, Miss □, the name of the confession object □, Mr. □, Miss □

Confession content

The contents of the songs are: Say love you, love confession, deep affection, the moon represents my heart, limited time delivery, love white paper, 999 roses, love like the tide, faith, love you for 10 thousand years.

Related support: song order production-marketing department, broadcast support-front desk department.

Fourth, Valentine's Day chocolate exhibition.

1, make a chocolate pile on the second floor;

2. POP can also be written in front of other related products to incite target customers to buy. Such as: cloth toys and family planning supplies.

Related support: commodity selection-purchasing department, stacking arrangement-marketing department, POP- marketing department.

Tanabata activity planning Chapter VI I. Overall thinking

Tanabata is a traditional Valentine's Day in China. As China people cherish China's traditional culture and folk festivals more and more, merchants make a big publicity and hype every year, and Valentine's Day on Qixi has become one of the necessary festivals for couples. This promotion plan mainly puts forward two large-scale promotion activities closely related to the theme of "Chinese Valentine's Day" to cooperate with the promotion activities of various businesses and venues in the store and create a strong Valentine's Day consumption atmosphere.

In addition, as gold jewelry is one of the main commodities of Valentine's Day, it is suggested that the annual "Autumn Diamond Festival" for the wedding market in shopping malls should start on Tanabata to promote the festival and make a good start for the Diamond Festival with the help of the huge business opportunities of Valentine's Day.

Two. Activity time: August1February-August 16.

Third, the layout of the store.

In line with the theme of Chinese Valentine's Day, it is suggested to build a magpie bridge in the shared space of shopping malls. According to the legend that cowherd and weaver girl can be heard under the grapes, the doorpost at the main entrance is decorated with green plastic vines to create a grape trellis, creating a rich atmosphere of traditional Valentine's Day in China.

Fourth, activity planning.

(1) diamond decoration part

1, subject

A century-old shop and a century-old friendship-20xxxxx Diamond Festival

[Theme Interpretation] The theme of this activity is "a century-old shop-a century-old marriage", focusing on the wedding market, with a clear positioning, highlighting the most competitive brand reputation advantage of the gold jewelry store in XX shopping mall, and attracting target consumers with integrity and blessings.

2. Activity planning

The Diamond Festival lasted for more than a month from August to the "Eleventh" Golden Week. For such a long time, the promotion activities should be hierarchical and phased. The promotion period of Tanabata is the warm-up period of the Diamond Festival, which attracts consumers' attention to the Diamond Festival and promotes the following consumption.

The Diamond Festival begins romantically, and you can choose seven dazzling gifts at will.

During the activity, the total amount of diamond ornaments purchased is over 3,000 yuan, that is, choose one of the seven discounts.

Bedclothes 77 yuan discount coupon suit 77 yuan discount coupon shoes 77 yuan discount coupon.

77 yuan Coupon for Women's Wear 10% Discount Card 60% Discount Card for Clothing Accessories and 20% Discount Card for Wedding Photography.

Step 3 show creativity

Every jewelry brand has launched several special models for Valentine's Day, which can be expensive or specially designed for Valentine's Day. They are displayed with the creative collocation of dried flowers, and covered with transparent glass cover, highlighting the classic models from many jewelry styles that make consumers picky, forming a romantic and aesthetic effect under the collocation of flowers, and forming an irresistible temptation to consumers. Besides, women are often compared to flowers. The collocation of flowers and jewelry is a metaphor for the harmonious relationship between women and jewelry. Unique display mode, with appropriate lighting and background, will certainly attract consumers' attention and produce excellent promotion effect.

4. Publicity and planning

Distribute the "Tanabata Couple Advertising Balloon" with the store name and phone number printed on it. With pink heart-shaped balloons as the main color.