Professional course of visual design

① What courses are there in visual art design?

Visual communication design is a major that mainly studies the communication of various image informatio

① What courses are there in visual art design?

Visual communication design is a major that mainly studies the communication of various image information in the field of art design. Training objective: To train senior professionals for professional design institutions, universities and scientific research units engaged in advertising design, packaging design, corporate image design, book binding design and web design teaching and design.

Main courses: advertising design, packaging design, logo design, corporate image design (CIS), book binding design, web page design, display design, 2D animation, 3D animation, 3D modeling, video editing, advertising psychology, consumer psychology, marketing, arts and crafts history, plane composition, color composition, three-dimensional composition, layout composition, etc.

Visual communication design is also called "decorative design" (non-decorative design) in many art colleges. The term visual communication design was put forward by Professor Wang Ting of Guangzhou at the National Art Work Conference in 1990s. Most people used to call it "graphic design", but with the progress of science and technology, various high-tech applications of sound, light and electricity.

② Curriculum of Visual Communication Specialty

Visual communication design is an active behavior to spread concrete things through visual forms, mainly to convey various information to people through vision, which is expressed by two-dimensional images such as font arrangement, painting, graphic design, illustration and color. Visual communication design is the art of modern commercial service, including advertising design, packaging design and corporate image design. Artistic creation with characters, figures and colors as the basic elements has influenced people's daily life with its unique artistic charm in the field of spiritual culture. How much do overseas students know about the ranking institutions of visual communication design? Want to know more about the rankings of relevant professional colleges? Come and have a look with me.

③ Which course of visual design is better?

The major of visual communication design trains high-skilled professionals who can engage in visual communication design (graphic design) and research work in this major.

After graduation, I can have the skills of using graphic design as soon as possible, and independently use various means of graphic design to engage in visual communication fields such as advertising, packaging, book binding, display design, logo and corporate image design, and web page design.

■ Basic courses for public majors.

Sketch, color, pattern, plane composition, color composition, three-dimensional composition, plane creativity, font and layout design, photography foundation, plane design software foundation, Chinese and foreign art history, arts and crafts history, design introduction.

■ Basic courses of public culture

* * * Introduction to Thought; * * * theory; Legal basis; College English; College Chinese; Computer basics.

■ Professional design courses

Advertising photography, poster design, book binding design, logo and VI design, web design, packaging design, digital design, digital photography, POP and DM advertising design.

■ Specialized computer courses

PHOTOSHOP、CORELDRAW、CAD、DREAMWEAVER、FLASH、FIREWORK

(4) What courses are there for visual communication major?

I used to wander about choosing a major for a long time.

But in the end I chose the major of visual communication design. Besides liking, there are other factors that must be considered.

I'm poor at math, and I only got 28 points in the college entrance examination (all guesses)

If I choose industrial design, the standard drawing and scale calculation above will definitely fail. It is estimated that even if the product is beautiful, the structure will definitely not work.

But I don't know much about the specific situation of the landlord. If your grades in physics and mathematics are passable, industrial design is also a good choice.

In addition, visual communication design is divided into two majors, one is graphic design and the other is multimedia. I finally chose graphic design, because the school teacher, or plane NB, so naturally chose the former.

In terms of employment, many visual communication designers will go to advertising companies after graduation, or open their own studios or become teachers. ...

In terms of treatment, to put it bluntly, it means never hungry. You will earn a lot of money with projects, but you will earn a little money without projects. As for the employment of college students, I am trying to face it. In fact, the prospects are still relatively optimistic. As long as you study hard and have a good foundation, employment is not a problem.

Many courses of industrial design require you to make physical models. In fact, this is what attracts me most. I like models very much, and I have collected many models myself. But it is very difficult to design and do it yourself, and the requirements for physical strength will be higher. If you want to learn engineering well, I suggest you go to Germany for further study, because I personally feel that the domestic environment is relatively general, and you should feel the new things outside by yourself.

In short, what major to choose should be based on your major and interest.

Since the landlord is interested in both majors, let's see which major is more suitable for you and in which major you can play your specialty better. I believe you won't regret your choice.

Choose good advice and get twice the result with half the effort ~ ~'

⑤ Who knows what to study in visual art design?

The main courses of visual communication design major are: design foundation, brand design, advertising design, packaging design, layout design and so on. The curriculum of each school is different according to the training direction and teaching characteristics.

Knowledge and skills:

1, master the basic theory and knowledge of graphic design;

2. Master the professional skills and methods of visual communication design;

3. Have the basic ability to independently carry out visual communication design practice;

4, understand the relevant economic, cultural and artistic principles, policies and regulations;

5. Understand the development trend of graphic design at home and abroad;

6. Master the basic methods of literature retrieval and data query.

(5) Extended reading of visual design course:

Set the background

The major of visual communication design has the vision of international design culture and the characteristics of China design culture, which meets the needs of the innovation era and has the basic knowledge, theory and skills of visual communication design.

He can be engaged in the design, planning, teaching, scientific research and management of visual communication in the field of professional design, enterprises and institutions, universities and communication institutions, and can meet the needs of regional cultural undertakings and cultural industry development. He is an all-round visual communication design talent.

development prospect

The demand for visual communication design talents is increasing day by day. Although the major art colleges in China are constantly expanding their enrollment, the trained design professionals are still far from meeting the needs of society, showing a state of short supply.

Due to the * * * and demand of the commodity market, the visual communication design industry has always been a hot industry in society. The application of visual communication design industry has been everywhere, and all kinds of exhibition and publishing institutions, supermarkets, banks, large and medium-sized shopping malls, and propaganda institutions of enterprises and institutions are increasingly relying on the intervention of visual communication industry.

A large number of design companies, decoration design companies, decoration design companies, advertising companies and so on. Has appeared, and urgently needs the talents trained by the system visual communication design specialty. The major of visual communication design has developed very well, and there are many jobs. Design forms a perfect artistic whole from form to content. For those who want to study design deeply, I suggest you go to a professional training institution for systematic study. Only in this way can we learn the essence of design knowledge.

⑥ What courses do freshmen need to take in visual communication design?

Sketch: Through learning, students can clearly understand the correct concept of sketch, master various forms of sketch, and form the correct concept that sketch is the basic skill necessary for all plastic arts. Learn structure sketch, Total Cause Sketch, Design Sketch, etc.

Color: Understand the color law and master the performance of color tools (mainly gouache), so that students can use color tools to complete the task of indoor still life painting.

History of Chinese and foreign art: This paper mainly introduces the main schools in the history of Chinese and foreign art development and the artistic characteristics of their representative painters and works, so as to improve students' artistic appreciation ability and lay a solid artistic accomplishment foundation for artistic creation.

POP hand-painting: the use and usage of POP tools, the drawing of title characters, the change of additional effects, the change of the same word group, the demonstration practice, and the font design of poster making: the artistic styles and application scope of different artistic fonts are introduced, and the writing techniques and design rules of basic artistic fonts and creative artistic fonts are explained in detail.

Photoshop basics: introduction and setting of operating environment, basic knowledge of images, operation and application of common tools, use and management of layers, paths, channels and masks, automation of characters and tasks, creation of special effects with built-in filters, color mixing mode, image editing and image color adjustment.

Illustrator: introduction of working environment and parameter setting, color basis and application, creation and editing of basic graphics, gradient, mixing and pattern making, word processing, chart making, file management, import and export, and use of filters.

Some public courses: introduction to ideas, college English reading, writing and translation, college English audio-visual speaking, college physical education, ideological and political cultivation, etc.

(6) Extended reading of visual design course: the employment direction of visual communication major;

1. Printing design: poster (craft poster, commercial poster, political poster), editing design (cover design, sample design, pictorial design), illustration (advertisement, science and technology, books), newspaper advertisement, magazine advertisement, postal advertisement.

Two. Signs: traffic signs and location signs.

Icon design: topographic map, traffic guide map, statistical map, cartography, structural map.

4. Character design: font arrangement, Chinese characters, Latin characters and font arrangement design.

Verb (abbreviation of verb) exhibition design: the design of signboards, windows, exhibitions, expositions, stages and booths. . .