What do you think of the originality of those advertisements?

The original intention of advertising is to make it widely known, so that more people can understand and be familiar with this product, so as to better sell this product. But some advertising ideas are really pleasing. After seeing his advertisement, I don't want to buy his products.

For example, an advertisement for rainbow candy.

This advertisement seems a little exposed. I don't know if you still remember a picture: a rainbow hangs on the horizon. Giraffes probably eat rainbows as soon as they stretch their necks because of their long necks. Ok, this is acceptable. It is unacceptable that there is a black man sitting on a stool at the foot of a giraffe and a basin of rainbow candy is squeezed out. Well, that's disgusting. Did you catch your foot? Then he picked it up and ate one, laughing from ear to ear! What does this advertisement mean?

Later, I also specially searched on Baidu. It turns out that the old black man is Jamaican, and marijuana is an expensive and happy thing in their country. So this advertisement was inspired by marijuana. It can be inferred that rainbow candy actually refers to marijuana. This can also understand why uncle Jamaica was so happy after eating rainbow candy.

It turns out that this seemingly nonsense advertisement not only implies that everyone can be as happy as marijuana after eating rainbow candy; At the same time, I advise everyone to cherish life and stay away from drugs. There are many things in life that can bring happiness to people, such as rainbow candy, as his advertisement says, "Love the rainbow, eat the rainbow!" "

In fact, the creativity of this advertisement is good, but the effect is not as he expressed, just giving people a disgusting feeling. In short, it is an advertisement with a big brain.