Investigation on Wedding Industry during National Mourning Day

May 19 to May12, 2008 is a national mourning day. In this special period, the reporter visited some representative wedding photography studios, wedding companies and wedding planning salons in Jiangcheng, hoping to know how this special wedding industry will express its feelings during the national mourning.

Great changes have taken place in the operation mode of wedding companies.

The reporter visited the wedding street in Yangzi Street, which is more prosperous on weekdays. Several wedding companies said that they received many phone calls from newcomers in the past two days, asking to postpone the wedding. Mr. Wang, a newcomer to fairy tales, said: On weekdays, they can receive more than a dozen couples every day, but since the earthquake, the store has only received a few couples. Moreover, these newcomers were forced to book the wedding because of their recent business trip and tight wedding schedule. Although business is not as good as usual, we understand and admire the newcomers' practices. "

In addition, several wedding companies directly expressed their condolences to the victims of the Wenchuan earthquake in the form of closed doors during the national mourning day. Yesterday, when the reporter passed a wedding company on Sanyang Road, he found that the door was closed and the store was empty. Later, I learned that "the company closed for three days and expressed condolences to the victims of the earthquake!" The reporter then learned that several wedding companies also closed down to show respect for the people in the Sichuan disaster area.

The operating conditions of wedding companies, wedding photography companies and photo studios are obviously lighter than before.

In the wedding photography industry, because the schedule of wedding photography is unique, if the scheduled time is postponed, it will conflict with the schedule of the other couple, so it is generally taken according to the scheduled schedule. In the process of visiting and understanding, Zuma wedding photography studio, a well-known wedding industry, proposed that the shooting progress would be adjusted according to the requirements of customers. Customers will have some sadness caused by Wenchuan earthquake when shooting, but it has little effect on wedding photography, and it can basically be carried out normally. In addition, the head of Zuma wedding photography studio introduced that Korean light makeup and more elegant clothes would be recommended to new photographers. Try to avoid heavy make-up and dress luxuriantly. The newlyweds also readily accepted this suggestion.

However, the order volume of wedding photography is significantly reduced compared with the previous period. The reporter asked why most wedding customers felt that it was inappropriate to book wedding photos during the National Day, and they all made an appointment to book them another day.

The wedding flower market is also lighter than usual.

The flower markets of Sanyang Road, Xima Road, Taibei Road, Zhongnan Road and Zhuodaoquan Road are also lighter than usual. According to the florist, the sales of wedding flowers in recent days are obviously not as good as before, and the business of tying floats for married couples is also less than some time ago. Many newlyweds hold simple weddings during three days of mourning. Most wedding flowers are elegant and fresh perfume lilies.

Various forms have finally become the theme of caring for and supporting the disaster areas. When natural disasters come to us, individuals should conscientiously do their own jobs, have money and contribute. We support the country and disaster areas in our own way, which is the best support for the current country by the wedding industry.

The style of wedding hosting has changed a lot.

The reporter visited Xigu Wedding Salon, and learned from the conversation with He Jia, one of the directors of the salon, that due to the national mourning day, some couples' weddings have been rescheduled recently. In the wedding ceremony he presided over, he would communicate with the couple in advance to cancel some activities, shorten the wedding process from about half an hour to about 10 minutes, and try not to set off fireworks. The song and dance accompaniment in the wedding ceremony has also been shortened or cancelled, and all the festive programs have been compressed and simplified, leaving only the most traditional simple wedding ceremony such as three worships and ring exchange. In addition, more soothing and peaceful background music was used, and the newcomers also cooperated.