How to tell whether Ivy's clothes are true or false?

How to tell whether the clothes are true or false: including Ivy's clothes, in essence, the original goods should be the real goods, which are the leftovers of the goods that the brand has placed an order with the factory. Authentic products should actually be relative to defective products. Authentic is not necessarily authentic, but due to oral habits, most consumers are willing to believe that authentic is authentic.

First, the macro comprehensive judgment

1, the overall style of goods in the store

If I find or find a dress you like, my habit is to look at what this store sells as a whole. Looking around, if all the big names are gathered, what counters are synchronized, and keywords such as hot items in the season are frequent, and the styles of the same brand, from woven to knitting needles, are quite complete, I think the possibility of authenticity is quite small. Unless the seller is quite capable, it is impossible to get so many genuine brands in one store. The reason why shuttle weaving and knitting needles are specifically mentioned is that the factories that usually do shuttle weaving do not knit, and vice versa. At a glance, if the shops are varied and jumbled; There are brands that you are familiar with, brands that you know a little, brands that you know, and brands that you are not familiar with; There are many styles of goods of the same brand and type, but you see this one is too big for you and that one is too small for you. I think this is a real product. As for whether to wear it or not, it depends on your nature.

2. The characteristics of the goods sold by the store in the past

Why do you want to look at the past goods? What I want to see is not evaluation. I think that thing gets wet too easily.

3. The public's cognition of the probability of brand authenticity.

The so-called brand with public awareness is a brand with high brand awareness and a large number of consumers are particularly willing to buy it. It can be said that the counterfeiting probability of such brands is quite high, because not everyone has the money to buy them at the counter. There are risks in changing this brand. The truth is always in the hands of a few people, and the real thing will definitely not blossom everywhere.

4. Probability of genuine brands with low awareness.

For brands with low awareness, the probability of genuine products will be much higher, and the shopping safety will be much higher. The popularity of minority brands is often a certain group of people, or they are not famous at all in China. No factory or wholesaler is willing to imitate a brand that a large number of consumers are unwilling to buy.

5, the basic appearance of a single commodity

Judging from the general situation of single items, if the color, size, trademark (main label), washable label (washable label), factory label (factory label) and tag of a garment are all complete, then the chance of authenticity is very small.

6, the price of a single commodity

Let's discuss the price. At present, the retail price of brand foreign trade goods in the market is generally about 2-3 fold of the counter price. Big brands have higher prices, while minority brands have lower prices.

Second, the specific details of judgment.

1, the first is the fabric.

The most important value of brand clothing is its brand value, and the most important quality standard of single clothing is fabric. The fabric used by each brand has its own consistent characteristics, and the fabric of each garment is fixed in weaving and dyeing, which is basically impossible to copy. Even if the brand wants to produce the second batch of the same fabric, the color can't be exactly the same as the last batch, which is determined by the characteristics of the dye vat.

For online shopping, it is really difficult to see the authenticity of the fabric from the picture, but a good photographer can shoot the texture of the fabric. For physical shoppers, it is more convenient to look at fabrics, mainly based on these references: whether the feel of fabrics is consistent with the composition of fabrics; The color fastness of fabric can be rubbed with dark fabric on light color to see if it fades; Whether the fabric is environmentally friendly or not, you won't smell formaldehyde that irritates your nostrils. Whether the fabrics of different colors are consistent and so on.

2, followed by accessories

Clothing accessories are also an important part of brand clothing value. Accessories mainly include the following parts: trademarks, washing labels, buttons, zippers, seals, leather labels, logo embroidery, rivets, nails, pocket cloth, sewing thread and so on. Different brands of accessories will have their own characteristics. If you love a brand, you should try to understand them.

Step 3 work

In addition to good fabrics, a good garment needs good craftsmen to finish it, which is workmanship. Compared with small factories, large factories have great differences in workmanship due to differences in equipment and workers' skills. This is true and false. I think buyers generally pay great attention to these, such as flat and symmetrical car lines, clean cutting and so on. What I want to say is a misunderstanding. As soon as many buyers get something, they think it is a fake as soon as they see it. In fact, it is a defect at best, because I said that everyone basically sells tail goods, and the tail goods factory will not cut the line before selling. The main point of work should be edges and corners, such as hemming, seams, chest opening, placket and so on.

4. Appearance of washing water

The so-called washing water refers to the industrial washing water with chemicals added before the clothes leave the factory. I mention this in particular because I especially like washing clothes. Not all clothes have been washed, but generally cotton clothes are washed more. One of the tasks of this kind of clothes is to test the water before cutting the fabric, in order to see the shrinkage rate of the fabric in the warp and weft direction, so as to ensure that the ready-made clothes reach the predetermined size after washing. Good washing effect can make clothes not deform for a long time, look natural, and make people more comfortable to wear. The yield of heavy washing water can only reach 70% sometimes, so the cost is very high and the price is relatively expensive.

Looking at the washing appearance of clothes is an important criterion to judge the authenticity of clothes, but there is no standard to follow. Generally speaking, according to our experience, when washing some clothes, we often compare them with the original ones we have seen before. If we think that the washing water is too dull, the color is unnatural, and the washing water is too fancy to show grade, we can confirm that it is not genuine.

5, the brand's specific style and fixed practices

Every mature brand has its own specific style and traditional fixed practices, just like a big brand car, you can know it is a brand from a distance without looking at the logo.

6. Brand anti-counterfeiting

Finally, talk about brand counterfeiting, which also needs to be accumulated to learn more. Mature big brands have many anti-counterfeiting designs to prevent their products from being copied. Brand anti-counterfeiting design usually focuses on two aspects, namely trademark (main mark) and logo embroidery. The general method of trademark anti-counterfeiting design is computer digital lattice weaving and fixing materials, which only the trademark holder knows, but the processing factory can't master.