What skills and preparations are needed to switch to new media operations?

First of all, the daily work of new media operations is relatively complicated, and it involves coordinating and docking the work of multiple departments. Therefore, working in new media operations also requires you to reserve a lot of relevant knowledge. It does not necessarily mean very professional knowledge, but it means that the scope you want to cover is very broad. Let’s talk about it in detail below: Necessary competencies for new media 1. Copywriting ability. Copywriting is required for many jobs in new media operations, such as writing advertising words, writing promotional soft articles, and writing operation plans. Therefore, if you have good writing skills, you can write all kinds of things. Types of copywriting and jokes. 2. Data analysis ability: When doing operations, we often talk about results. The results are our marketing data or results, such as the number of reads, messages, likes, fans, etc. of public accounts. Especially when doing activities, we need to be able to Analyze and draw relevant conclusions from complex data. 3. Activity planning ability. When doing operations, you often organize activities, so you need to be able to plan activities that attract people to participate; 4. Audio and video editing and production: This mainly refers to multi-short video operation work, and you also need to be able to shoot and edit. Video, for example, will use PR, AE, AU and other software operations. What preparations do new media need to make? 1. Understand new media and understand new media operation thinking. When we come into contact with new media, we will find that all work revolves around attracting new media, promoting activation, retention, conversion, and closing transactions. Revolving around these points, only by mastering holistic thinking can we know how to start. 2. Persist in correcting your mentality. Most people succeed on the same starting line, but not many succeed. Behavior encounters difficulties, self-denial, habitual giving up, and failure to recover in the face of suppression. When you master the correct method, as long as you work hard and don't be lazy, success will come sooner or later. 3. Review and summary. If you have not finished learning a knowledge point, make a mind map. This will make it easier for you to discover and solve problems. Learning new media is also a process of group learning. The biggest advantage of this is to avoid getting into trouble without knowing it. If you have more contact with people in common fields, you will be able to perceive your own shortcomings more quickly and grow up quickly.

In addition, if you also want to systematically learn and understand new media to make money, you might as well take a look at this course to calm yourself down: