Why does the 007 series have an animation at the beginning of each movie?

To ask about the purpose of the 007 movie title, it is better to ask its influence on the movie title design. The opening gun barrel prologue was produced by the movie title designer Maurice Binder.

After the producer of the 007 movie saw the title sequence of Stanley Donen's "Green Garden" designed by Binder, he had the idea of ????cooperating with Binder, so they hit it off and Binder became the first 007 movie. The title sequence of "Dr. No" uses the perspective of the barrel of a 38-caliber pistol, with blood flowing from the top after the shooting. This title sequence is still used today and has become a symbol of 007 movies.

President Binder produced 14 titles for this series. By the way, Binder did not participate in the production of "From Russia with Love" and "Goldfinger", which were produced by Robert Brownjohn.

Broadly speaking, a Bond title sequence can be defined as a strong visual presentation accompanied by a high-pitched pop song, both of which tend to be ostentatious. Here, too, technology developed over the years for art plays an important role. In some cases, it manifests itself in the construction of the film, such as optical film compositing, in-camera effects, still frames in the 1960s to experimental computer animation and digital compositing, motion capture, and in more recent years motion control systems (possibly There are also countless late-night innovations throughout). But as an aesthetic, technology also found its way into the future: lasers, projections, scientific-grade high-speed and close-up photography, and many optical tricks have all played prominent cameo roles over the years.

In these title titles, the roles of the four directors - Maurice Binder, Robert Brownjohn, MK12 Design Studio, and Daniel Kleiman - have always used their own understanding of the film. and Bond features to balance these considerations and continue the Bond legacy.

Just as the Bond film has had a significant impact on culture over the years, its title design has also had a huge impact on the design world and title design in the second half of this century and beyond. Part of the reason lies in the creative and technical contributions of the title directors, and the other part lies in the capable and supportive backbone of the production, who are willing to take box-office risks to protect the integrity of the film.