Production steps of advertising film

(1) When the idea is completely confirmed and allowed to enter the shooting stage, the creative department of the company will submit creative copy, picture description and storyboard to the production department, and make necessary written explanations on the length, specification, launch date, purpose, task, plot, creative point, atmosphere and taboo of the advertisement to help the production department understand the creative background, target object, creative source and expression style of the advertisement. At the same time, the production department is required to submit the evaluation and production schedule for selection within a limited time.

(2) After receiving the script description, the production department will report the appropriate production plan and corresponding price to the customer department for confirmation according to its own understanding and estimation of creativity. The budget estimate includes shooting preparation, shooting equipment, shooting venue, shooting scenery, shooting props, shooting costumes, and the production expenses of the film crew (director, producer, photographer, lighting engineer, artist, dresser, stylist, actor, etc.). ), electricity, magnetic rotation, music, editing, special effects, two-dimensional and three-dimensional production, dubbing and synthesis, production company profits.

(3) The customer department reports the valuation to the customer's production department, and after the customer confirms it, the customer, the customer department and the production department sign a specific production contract. Then according to the contract and the final confirmed production schedule, the production department prepares the next first production preparation meeting within the specified time.

(4) During this period, the production department will make comprehensive preparations for making scripts, directing explanations, lighting timbre, music samples, scenic spots, scenery schemes, actor auditions, actor modeling, props and costumes. In order to seek advertising creativity as the best way to present advertising films. This is the busiest time for the production department, and all the preparations should be done in every detail. The more detailed the work at this stage, the more high-quality advertisements can be produced. Sometimes the production cycle will be shortened at the request of customers, so the time at this stage is often compressed. My suggestion here is that customers should leave enough time for the production department, because having enough preparation time is the best way to improve quality without increasing costs. (1) PPM is the abbreviation of English Pre-Product Meeting. On PPM, the production department will report all the details of the advertising film shooting to the customer and explain the reasons. Usually, the production department will submit more than one set of shooting board, director's explanation, lighting tone, music samples, scenery, scenery scheme, actor audition, actor modeling, props, clothing and other details about advertising film shooting for customers to choose, and finally confirm them one by one as the basic basis for post-shooting. If some parts cannot be confirmed at this meeting, another production preparation meeting will be arranged (if time permits) until the final confirmation. Therefore, the number of production preparation meetings is usually uncertain. If you only hold it once, there is no difference between PPM 1 and PPM2 and final PPM.

(2) After re-preparation, the production department will submit a new preparation plan for the part that could not be confirmed at the first production preparation meeting (PPM 1) for the customer's confirmation. If all are confirmed, the final production preparation meeting (final PPM) will not be held, otherwise (if time permits) another production preparation meeting will be arranged until the final confirmation.

Do it again!

(3) This is the final production preparation meeting. In order not to affect the whole shooting plan, the client, the client department and the production department must * * negotiate with each other and work out an executable plan as the basis for the subsequent shooting.

Do it again!

(4) Before entering the official shooting, the production staff of the production department will make final confirmation and inspection of all the details determined at the final production preparation meeting to prevent any details from happening at the shooting site and ensure the smooth implementation of the advertising film in full accordance with the plan. Special attention should be paid to the venue, scenery, actors and special shots. In addition, before the official shooting, the production department will inform all parties in writing about the shooting location, time, TV advertising production team and contact information, including customers, customer departments and relevant personnel of the film crew.

This is the last chance to check. After this pass, everyone will take the time to rest, because after the last pass, the official shooting is not far away. Developing operation: Just like developing after taking pictures, the film used for shooting needs to be developed in a special developing factory.

Turntable: also known as film to video, the developed film must be processed by this technology to convert the optical signal of the film into a magnetic signal for TV production, and then input it into the computer to enter the editing program. In the process of magnetic transformation, the color and tone of the shooting material are generally processed. This program is also called TC.

Primary shear: primary shear, also known as rough shear. Nowadays, the editing work is generally done in the computer, so the shooting material must be input into the computer before the director and editor can start the initial editing after magnetization. In the initial editing stage, the director will splice the shooting materials in the order of the script and edit them into a version without visual effects, narration and music.

Look at copy A: The so-called copy A is the version without any visual effects, music and narration after preliminary editing. This version will be provided to customers for visual part correction, which is the first time that customers have seen the production results in the whole production process.

Formal editing: after the client approves copy A, it enters the formal editing stage, also called fine editing. In the fine-cut part, we should first make amendments according to the opinions put forward by customers after reading copy A, and then synthesize the works of stunt parts into advertisements. Advertising film. The work of the screen part is completed here.

Compose or choose music: The music of commercial movies can be composed or selected. The difference between the two is that if you compose music, commercial films will have unique music, which can be perfectly combined with the picture, but it will be more expensive; If you choose a song, it will be more economical in terms of cost, but other commercials may also use this music.

Dubbing synthesis: at this time, the narration and dialogue are completed. After the narration and dialogue, after the music, the sound editor will match various sound effects for the advertisement. At this point, all the elements of the sound part of an advertisement are ready. The last process is to adjust the volume of all the above elements to a suitable position and synthesize them together.

Television broadcast tape: narration and dialogue are completed at this time. After the narration and dialogue, after the music, the sound editor will match various sound effects for the advertisement. At this point, all the elements of the sound part of an advertisement are ready. The last process is to adjust the volume of all the above elements to a suitable position and synthesize them together. According to the form agreed in the contract, the completed film approved by the advertiser is delivered to the advertiser on time to deliver the film.