The growth process of bo chaoting

As CEO, Nicholas Tse initially put forward the idea of engaging in post-production business, just because he spent a lot of money to shoot post-production MV abroad, which he felt was not worth it. He hopes to set up a company to make it himself and ensure the quality. In particular, he learned about the whole process of video production, including the preparation for actual shooting, the choice of venue, the setting of scenery, the shooting of the production part of the recorded film, and the post-production combined with audio-visual materials in time after shooting. Later, he found that post-production was the key to the final quality of the film.

In fact, there are more than 100 local post-production companies in Hong Kong, but most of them are dramas or documentaries, and there are only a handful of first-class post-production companies in Hong Kong. "Hong Kong is a famous place to make movies, but every time it is sent to a foreign country for post-movies, why don't we make our own movies? We are not without talents, but no one is doing it. " Nicholas Tse said.

Thus, 22-year-old Nicholas Tse founded and gave birth to Baochao Court.

Based on the ambition of "Made in Hong Kong", after nine years' efforts, the company has gradually expanded from 10 employees to 170 employees, and its turnover has increased by 45% every year. The ratio of customers in Hong Kong and mainland China is 7: 3,206,5438+00, and the company has more than 60 million employees, 206,5438+.

PO's core customers include HSBC, Standard Chartered Bank, Cheung Kong Industries, Lianyi, foreign brands Canon, Sony, Olympus, Coca-Cola, Mercedes-Benz, Panasonic, McDonald's, Coca-Cola and Nestle. Many people think that these advertisements are made by foreigners in the later period, but they are actually made in Hong Kong!

With the gradual maturity of technology, in 2009, PO began to participate in film post-production. The first work is Hot, which is the first film invested in Asia by American 20th century Fox Film Company. Photographers are required to use 2.8 aperture when shooting, which is a great challenge for post-production technology. However, after many pre-tests, the final image quality made the director and photographer very satisfied.

This achievement has also greatly increased the confidence of the first-class team. Po's strengths are computer synthesis and color matching. By 20 1 1 year, he had participated in and completed many film works, including Bruce Lee, Sister Tao, Love in the City, 1942, Inn of the God of Wealth, You Along the Way, etc. In addition, the company also sponsored many charities and fund-raising activities, such as Kuangshi Society and Donghua Group of Hospitals, to help them make promotional videos. 2065438+April 2005, Bo Chaoting and Blue Sky Film and Television Media jointly established Daqian Film Industry in Shanghai, mainly engaged in the production and packaging of TV programs. The first project is the second season of Nicholas Tse's personal food reality show Twelve Scenes.

Xie Xuan, a subsidiary of Baochaoting, obtained the exclusive agency right of TVCXpress on 20 10, providing exclusive film library and digital playback for advertisers. Advertising courier companies transmit advertisements to 150 TV stations nationwide, covering about 500 channels. It is the only TVC professional broadcasting and transmission company in China.

Product/service information

Post production provides comprehensive post production services.

Including movie Millennium, standard/high-resolution composite special effects production (DS Nitris).

Digital editing (AVID adrenaline and Mojo), recording, 5. 1 mixing (Nuendo 2.0)

Animation (3D Max, Maya, Combusion and After Effect).

2065438+200665438+1On October 22nd, Digital Kingdom Group Co., Ltd., a Hong Kong film special effects company in China, announced that it had invested 65438+35 million Hong Kong dollars (equivalent to RMB 65438+140,000) to acquire 85% equity of the parent company of a well-known film and television company.