How to operate Taobao's new store

Now is the era of the Internet. Many things can be done online, and so can daily shopping. As a result, the online sales industry came into being. Many people have moved from physical stores to online stores, but online stores have a problem that needs careful management and operation. There is no income if the new store does not operate in the early stage, so today we will talk about how to operate the new Taobao store.

How to operate the new Taobao store 1: How to measure the new store?

A: Measurement can be divided into free measurement and paid measurement.

Free measurement includes in-store measurement, associated measurement and custom page measurement.

Payment measurement, through train, drilling exhibition, taobao guest measurement

Select dimension:

Click rate: reflects the buyer's preference for the product.

Click conversion rate: the conversion rate reflects the consumer's tolerance for the product.

Quantity of preservation: The higher the preservation rate, the more consumers.

Question 2: When is it reasonable to put the treasures on the shelves?

A: The reason why the shelf of treasures is so valued is that within seven days of a natural cycle, the treasures closer to this shelf rank higher and higher. The peak shopping time of Taobao Megatrend is 09: 00-11:0015: 00-17: 00 20: 00-23: 00. You can check the peak traffic of visitors under your own category through the store and arrange the treasures in your store reasonably every day.

Question 3: How does Taobao increase traffic?

A: Visitors to the store are ranked by a single product search. How to add traffic can be understood as how to add single product weight and store weight. Customers can understand the reach of single product weight, search click rate, click conversion rate, sales volume and sales addition rate.

Question 4: when can I make up the order normally at first, but now I don't give basic sales?

A: There are still many ways to break a single item, but the most common method is to brush the machine. Replenishment orders are used to stabilize the overall conversion rate of a single product or store. When the conversion rate of them decreases, they can be replenished normally.

Question 5: I am a rookie in Taobao. Before, the shopkeeper was ok, but after the deduction, there was no one, and I stopped selling goods. What should I do?

A: Deducting store points is a weight that will seriously affect stores. If you are a novice and a new store, you can consider registering a new store from scratch.

Question 6: How to optimize the through train?

Answer: through train weight-quality sub-library words-conversion rate

How to optimize the through train is to advance the keyword quality score and optimize the conversion rate.

Quality consists of three parts: relevance, buyer's understanding and conception quality.

Buyers know package size, conversion rate, preservation, shopping cart, product DSR, and Want Want cares about time.

Advancing ideas and image quality can directly promote keyword quality scoring.

According to the through train report, optimize the product conversion rate and promote the conversion rate.

1: Is it worth the price? -the law of value.

2. Where is the product good? -It's a necessary rule.

3: What should I buy? -rigid demand.

4: Why did you buy it in this store? -the principle of selection and comparison.

5: Why buy it now? -arouse the desire to buy.

Question 7: How to delete the bad picture tag+picture tag?

Answer: For example, there are nine yellow comments in your evaluation, and one black one smells like a treasure of clothes. This has a 10 self-evaluation. If you want to get rid of this bad one, first of all, you should check whether there are any comments with the same paragraph below 10 but marked yellow. For example, if you are in a good mood, click to view. Look at the evaluation content below, there are fonts marked by the system. These are all captured by Taobao robots. Then you only need to put the keywords included in the evaluation of the opponent's good mood tag into your own evaluation. Only when the demand accumulates to 1 1 will the spectacle appear. Yours stinks, and the label is changed to a good mood?

Question 8: There is no traffic in the newly opened store, and there is no brush list. Now, what should I do?

A: People who do Taobao have had this feeling. It's easy to make a heart shop, but it's hard to drill. That's because Ali supports the heart shop. New stores can focus on maintaining a single product.

Question 9: Taobao C Store Bao has indicated that the fake business has been downgraded and the complaint failed. What should I do next to benefit myself?

A: A treasure that has been downgraded by a hypocritical merchant can basically be said to be "dead". Next, take the treasure off the shelf and put it in the warehouse. Delete it the next day and put it in the recycle bin. It will be recycled, corrected and removed from the shelf within 7 working days.

Question 10: What should I do if the special offer is always rejected on the last day?

A: In addition to meeting the hard conditions for registration of special daily activities, in case of trial, it is suggested that the products are generally not competitive enough, and you can continue to increase the number of single products to enter the store to register at a reduced price.

Question 1 1: Why is the treasure degraded? How to avoid it?

A: Is the fee reduction here by credit card? If you brush the bill casually, you risk being downgraded. Just try to imitate the real business to reduce the risk.

Question 12: How many times have you brushed ladies' underwear in recent days? How to do your homework?

You must insist on doing everything. How to do a good job in Taobao shop if you can't insist on such a simple thing?

A single item can not only be brushed for several days in a row, but also be brushed purposefully.

Question 13: Will the probability of being investigated be reduced after Taobao opens the through train?

A: Yes, the through train has a weighting effect on single items.

Question 14: I'd like to ask, I'm a franchise store. Do I have so many merchants on the shelves at one time? What should I do?

A: There are not many products in the shop, but the quality is good. You should selectively put the products on the shelves close to the overall style and unit price of the store.

Question 15: My shop used to sell toys, but now it sells honey. I haven't sold a single order for a long time. What should I do?

A: Every store promises a proportion of its main business. Your store's main business is toys to honey, so now your store can't get category traffic. If the store's commitment is not high, simply change it. If the commitment is high, it will take some time for the main business of the store to turn into honey.

Question 16: The product characteristics of the consignment products cannot be corrected. Will it affect Baozhong?

A: Not all of them can be corrected with red stars. Are all related features. They don't need to be corrected. They won't affect your weight!

Question 17: Can computers and network cables open two stores together?

A: Suppose a computer network cable opens two stores of different categories. There is no doubt that it is impossible for a computer network cable to open two stores of the same category at the same time, which will be judged as repeated opening by Taobao. Even different products under the same category are not allowed. Try not to do this.

Question 18: Your shop is a women's shop. Can I buy the treasure of handbags?

A: Suppose that the treasure of women's handbags in women's clothing stores is not displayed in the main categories of all stores, because it belongs to the big category of clothing and shoes, but Taobao will conclude that the relationship between your store and women's handbags is not good, and try not to do so: But suppose you do this, as long as your other weights are good, it will not have a serious impact.

Question 19: Is it ok to make the same category of C store and Tmall under the same IP?

A: This situation is OK.

Question 20: How to avoid the same situation when doing consignment?

A: First of all, it should be avoided from the following aspects: the main picture, the quoted title (assuming that corrections are allowed), and the main picture is the key description of the outline. Do not modify the master drawings provided by suppliers. The best way is to find a picture from a completely different angle on the outline page and make your own main picture.

Question 2 1: What are the strategies for dynamic scoring?

A: The most common way is to praise 5 points for cashback or give gifts (cashback has stopped now! ), this routine can not be written in the description, it needs to be written on the description page, and a thank-you letter can be written in the package to understand, and the customer will prompt Want Want in time after signing. Of course, the most important foundation is the understanding of users, and any method we want is to satisfy customers.

Question 22: What preservation is helpful to find the weight, and what work has been done for it?

Answer: It can be saved twice, which helps to find the weight. The suggested way is to do an activity of saving and sending coupons in the whole store, and do such an operation on the treasure overview page together, that is, give customers two choices. First, what discounts they can enjoy on the treasure they buy now, and second, it doesn't matter if they don't want to buy it for the time being. For example, if I make shoes, I will give my Baofa 65438+.

Question 23: What do you know about invisible force reduction?

A: There is no talk about invisible power reduction. Everything on the market that looks at invisible force reduction has various purposes. As for why there is no invisible force reduction.

Question 24: How much do you know about new store support?

Answer: Taobao has a lot of support for new stores in order to support their development. During this period, the support for finding rights is also obvious. The support period is to reopen the store in less than one drill. The specific support time depends on your performance. If the store performs well, it can always support an exercise. If you don't perform well, it may end. The support policy is to open a new grocery store, and virtual stores are not supported. The support standard is' dedicated excellent store', that is to say, to be a store that is a treasure from beginning to end, the key for users to understand is click-through rate and conversion rate; Knowing this, we know that if we want to enjoy the support of the new store, first of all, don't start from the virtual, second, don't look for traffic everywhere, the key is to do a good job in click-through rate, conversion rate and so on, and third, don't simply change categories.

Question 25: Why not suggest the new store to do virtual barter?

A: First, Taobao does not support virtual stores. Second, Taobao wants you to make categories from beginning to end. Suppose you make a virtual transfer, which is suitable for both crimes. Taobao will be very bad for your store image.

Question 26: Why is it not recommended to change the main category frequently?

A: Taobao SEO has a very important policy, which is sex. The concave-convex choice of your main category proportion means that your store is related to the keywords searched by customers. Assuming that changing the main category frequently will lead to a very low proportion of your main category, Taobao will think that your relevance is very poor.

Question 27: How do you know that the conversion rate can be moved forward to find the weight?

A: The conversion rate that can best find the weight is to find the conversion rate, for example; Assuming that the buyer searches for the keyword "backpack girl" and enters the treasure and makes a deal, this conversion rate is appropriate, which is conducive to the weight of the word "backpack girl" moving forward. Others assume that the buyer searches for the word "Korean version of backpack girl", enters the treasure and makes a deal, so this conversion rate not only advances the weight of the word "Korean version of backpack girl", but also advances the weight of the word "Korean version of backpack girl".

What is this? Shopkeepers of Taobao stores (Bazaar Store and Mall Store) entrust the sales, customer service, decoration, optimization, through train and marketing planning of the stores to Taobao Company for management. Professionals of the operating company will review the qualifications of the stores and adopt marketing methods suitable for the stores and products without violating Taobao rules, thus effectively improving the store flow, conversion rate and comprehensive competitiveness of the platform.

The service mode is 1, and an online sales platform is built. Market research/operation planning: determine the brand positioning of online sales according to the situation of brands and online consumers, and make a three-stage plan. Project team formation: Online camp establishes a complete project team for each customer and helps enterprises cultivate their own teams. Stationing platform: provide one-stop service in high-traffic e-commerce platforms such as Taobao. Shop design and decoration: according to the brand positioning to determine the design style, provide professional web design. Product distribution on shelves: upload product information to online sales platform according to a certain template. Online shop management norms: establish online shop rules and regulations and standardize management.

2, brand marketing promotion soft text implantation: blog, forum, SNS soft text advertisement implantation. Brand theme activity planning: launch theme activities regularly and participate in Taobao's fixed marketing activities regularly. Marketing tool application: Taobao 123show, taobao guest, video and other promotional tools. Circle marketing: the establishment of shop SNS community, such as the independent site of shop interaction with consumers (Taojianghu), the construction and maintenance of product help, etc. SEM and SEO optimization: improve the click-through rate and conversion rate of the store; Shops regularly promote sales outside the station. Advertising: advertising planning and effect tracking feedback, to maximize resource efficiency, to help enterprises promote the use of Taobao and other marketing tools for training. Customer management: customer relationship management team and return visit mechanism. Channel management and control: maintain the network brand image and punish network infringement and piracy.

3. Positioning of product shooting and art service shooting: The professional visual merchandising team provides suggestions and confirms the style requirements with customers. Shooting planning: shooting mode selection, model selection, makeup matching, scene selection and creative conception. Official Shooting: Professional models can be shot in various forms, such as both inside and outside, tiled shooting, and there are two high-profile studios in Hangzhou and Beijing respectively. Post-image processing: color, proportion and structure adjustment; The finishing touch of the page, adding design elements.

4. Online store operation service data analysis: statistical analysis of online sales data of industries, brands and stores. Sales support: sales team formation, accurate sales based on data support and improvement feedback. Software support: the online shop data is connected with the company's order inventory system to realize synchronous management and distribution platform construction; recruiting and contacting distributors and spreading distribution channels. Logistics support: provide logistics interface and provide training for customer logistics department. Store management software: use store management software for daily store operation and monitoring.

5. In-depth strategy report on the overall e-commerce plan of e-commerce enterprises: tailor a set of e-commerce solutions from platform construction to brand promotion for customers, and choose the best channel integration. Independent B2C platform construction: An independent B2C platform with independent domain name and transaction and payment functions based on the underlying data of Taobao. Network promotion strategy consultation: overall brand promotion scheme formulation and budget consultation. Network specification counseling: There are many rules to be learned on the network platform to ensure the normal operation of the store. The online camp will provide senior platform operation standard counseling services. Customer company team training: help customers cultivate internal teams and improve their e-commerce capabilities.