What are the positioning strategies of packaging design?

Brand-centered design performance strategies generally focus on brand culture and brand visual image. It is mainly a strategy, which shows who is the producer of the product on the main screen of the packaging, and applies the brand logo, brand name, brand symbol graphics and brand symbol color to the packaging, so as to urge consumers to buy brand products through their recognition and trust in the brand.

Product positioning

Mainly applicable to the product itself has its own uniqueness, which is mainly to distinguish the characteristics of similar products, mainly through the function, characteristics, uses and grades of products as a way of design positioning.

Consumer positioning

Market segmentation theory points out that through the investigation of target consumer groups, consumer groups should be further subdivided according to their age, consumer psychology and purchasing behavior characteristics. In visual design, we should highlight the characteristics of the target consumer groups, or highlight the functional characteristics of the products designed for a certain group of people, so that consumers can feel the pertinence and intimacy of the products through packaging. Because of its targeted design, it can attract target consumers to buy its products.

Overall positioning

By mixing the above positioning methods, two or more positioning methods can be integrated into the packaging design, but the specific performance should be biased, highlight the key points, and attract consumers to buy their products with the best positioning method.

What are the positioning strategies of packaging design? Bian Xiao, the global ivy, will share it with you here. If you are interested in page layout, website design and image processing, I hope this article can help you. If you want to know more about the materials and skills of graphic design.