What courses should Sichuan farmers learn in advertising design?

The advertising design course has a total of 292 hours, and the specific arrangements are as follows: the teaching requirements for the second semester of Senior Two are 4 weeks and 72 hours: 1. Understand the concept and development of advertising, and understand the important economic and cultural role of advertising design in today's social development; 2. Make students understand the classification of advertisements, be familiar with the characteristics and functions of the main advertising media, master the basic elements of print advertisements, and independently complete the layout design of advertisements. Teaching content: appreciation of works and design of print advertisements. The third semester is six weeks. Teaching requirements: 1. Further master the principles of advertising and strengthen the systematic study of relevant knowledge. 2, strengthen the application of design, combined with the needs of the times, the theme of advertising design and creation. 3. To improve the level of theoretical knowledge and theoretical research, we need to have profound creative experience. Teaching content: advertising design and creation, grade four, last semester, 5 weeks, 100 class hours. Teaching requirements: 1. Master the methods and processes of advertising design and creation. 2. Strengthen the practical teaching content of design teaching and apply advertising design creation. Bibliography: Decorative Design Teaching by Jiangxi Fine Arts Publishing House, Visual Design Education Series by Qiu Bin, Modern Design Expression Techniques by Heilongjiang Fine Arts Publishing House, Graphic Design Creativity and Expression by Liu Hongzhi Gu Xun, Visual Communication Design Series by Liaoning Fine Arts Publishing House, Professional Design by Heilongjiang Fine Arts Publishing House, How to Do a Good Advertisement by Mao Debao, Poster Design by Zhuang Liqing by Zhejiang Photography Publishing House, etc.