How to make a good packaging plan for a product?

Brand planning is a deep expression: brand planning is to form a personalized division of corporate image and product brand in consumers' minds, to form a unified value of consumers, corporate brands and product brands, and to establish their own brand voice.

Brand is an intangible asset, which can bring a premium to the owner and increase its value. Its carrier is a name, term, symbol, logo or design and their combination, which is used to distinguish products or services from other competitors. The source of value-added comes from the impression formed by its carrier in the hearts of consumers. The deeper expression is: a brand that can be passed down from mouth to mouth can be called a brand.

At present, when most consumers buy or choose products, they will choose brands with high sense of identity, and most of these sense of identity determines their buying behavior. At the same time, it is also one of the means for most enterprises to enhance brand efficiency and retain consumers.

Establishing a brand image can let more users know about your products and trust your enterprise. For a brand, paying attention to brand promotion and accurate brand positioning can bring a broader road for the later development of the brand and increase its potential.

So how do enterprises build brands, so as to establish popularity in the minds of consumers? Today, I will introduce you to several key points and methods of building a brand ~

1, clear brand positioning

Brand positioning is the first and core, the starting point and destination of brand building and sales value realization, and the basis of later promotion. Brand building is mainly to highlight differentiation, which has three steps: to tap market opportunities and find target markets; Benchmarking competing products and looking for differentiated advantages; Spread the advantages of differentiation and establish cognition.

I believe that any product will inevitably do market research from the initial idea to the later stage, and the essence of market adjustment is to find a breakthrough in differentiation. Without differentiation, brand products will be regarded as ordinary products or similar products, and competition will tend to be based on price.

With differentiation, the target customers can immediately understand the value of the brand and why they should accept the brand instead of competing with it. Only by defining differences, highlighting differences, and building products around differences, will contact be established in consumers' hearts over time, thus strengthening brand tonality.

2. Increase brand added value

The increase of brand added value is virtually equivalent to building a bridge between yourself and potential customers. Successful brands can always maintain the added value they bring to customers and make them buy again.

For example, many brands invite celebrities to promote their products. After all, in the era when traffic is king, using stars can promote brand products and increase exposure in a short time, which is also a means to increase brand added value.

3. Establish brand relationship

Brand relationship is also called brand * * *, that is, brands and consumers have a * * * effect. At this time, it is not just an emotional voice, but a deep connection between customers and brands.

At this time, the brand has accumulated enough brand assets and formed a competitive advantage based on the brand. Brand has become one of the main assets of enterprises, and the financial value of brand has begun to really stand out. Enterprises can rely on brands to win profits much higher than their peers, rely on brands to resist unexpected risks, and rely on brands to promote other businesses of enterprises. Brands have become the benchmark of the industry.

To sum up, three points are the focus of brand building, and brand building is a necessary way for any enterprise to establish contact between products and users. However, most enterprises do not pay enough attention to brand building, or have no ability to do it well. At this time, professional companies are needed to plan and assist.

Aggregation investment, professional investment outsourcing companies, through the development of online project diagnosis and online roadshows, improve the accuracy of project diagnosis. In the initial stage of cooperation, the polymerization will conduct market research according to the project, fully clarify the operability and differentiation between the project and competing products, the project and the industry, the project and the market, clarify its own purpose, and strive to build a brand.

During the cooperation, the aggregator association will incubate, formulate brand strategy and build tools according to the actual situation of the project at this stage. Brand building and promotion choose to aggregate investment.