Traditional Culture Encyclopedia - Photography and portraiture - How to choose a major if you want to enter the fashion industry?
How to choose a major if you want to enter the fashion industry?
1. Fashion management: Fashion management is to promote products and enterprises to gain wide social recognition through supply chain management, production line management, public relations activities planning, marketing and sales strategy formulation on the basis of exploring the needs of potential customers and grasping the trends. At present, this course is offered independently by Tsinghua University Academy of Fine Arts in China, and fashion management course is one of the professional courses for graduate students in Tsinghua University Academy of Fine Arts, as a degree course for graduate students to choose. In addition, some universities in China offer fashion management courses in cooperation with foreign schools.
2. Costume design: Costume design belongs to the category of arts and crafts, and it is an art form combining practicality and artistry. Design is planning, conceiving and setting up a scheme, which also includes the meanings of image, drawing and modeling, and the definition of clothing design is creative planning and creative behavior to solve various problems in people's wearing life system. It is a frontier discipline involving a wide range of fields, closely related to social sciences and natural sciences such as literature, art, history, philosophy, religion, aesthetics, psychology, physiology and ergonomics. As a comprehensive art, fashion design has the characteristics of general practical art, but it also has its own characteristics in content, form and means of expression.
3. Exhibition Design: The major of "Exhibition Design" originated in Europe and rose in developed capitalist countries. The exhibition first entered the late Spring and Autumn Period in China. At present, the professional group engaged in exhibition designers has been regarded as a "golden collar" abroad, but this industry has just started in China. The main job responsibility is to attract more customers' attention in the form of commodity display, that is, in the customer-oriented marketing place, through the arrangement and decoration of commodities and background space, try to reflect the relationship, internal meaning, value orientation, brand culture and sales strategy of a series of related fashion products, so as to enhance the value of their commodities and achieve the purpose of sales.
There are also art management, luxury management, jewelry design and so on. The scope of fashion field is too wide.
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