What courses do China Communication University graduate students need to study?

What courses graduate students of China Communication University need to take depends on the specific major, and the courses of each major are different. For example:

1. The courses for graduate students majoring in advertising in China Communication University can be divided into three categories: the lowest level is the basic course group for college students, which provides students with learning space; The second layer is the professional core curriculum group, which provides students with a creative environment; At the top is the practical research discussion course group based on the tutorial, which provides students with innovative research opportunities. The third core course of advertising major: advertising media planning course group-advertising planning, advertising strategy research, enterprise advertising strategy, advertising strategy and decision-making. Media strategy course group-advertising media theory, advertising media practice, media data research, media project management. Consumer marketing course group-learning marketing strategy, marketing, brand and consumption, brand marketing, consumption and lifestyle.

2. The major courses of Media Economics in China Communication University mainly focus on the operation and management of intelligent financial media. The operation and management direction of intelligent financial media focuses on the media operation level. This paper mainly studies the operation and management of intelligent financial media under the background of artificial intelligence and integration transformation, focusing on the development of new media formats, media market structure, smart media business model, media supervision and so on. Audio-visual content management focuses on the reform and innovation of the supply side of media content products, and mainly studies the law of supply and demand, production characteristics, brand building and communication, content consumption and other issues of audio-visual content. Visual content under the background of rapid development of new technologies such as digitalization, networking and VR/AR.

1) China Communication University (hereinafter referred to as "Nakagawa"), located in Beijing, is an industry-specific university in the field of information and communication directly under the Ministry of Education of People's Republic of China (PRC) (PRC). The predecessor of China Communication University was the training course for broadcasting and communication technicians of the Central Broadcasting Bureau established by 1954 and the Beijing Broadcasting Institute established by 1958. 1954 set up a "broadcasting bureau" to train technicians with broadcasting theory knowledge.

2) The emblem of China Communication University consists of three pens, red, green and blue, and three concentric circles with different radii. Above the outer circle is the English school name "Communication University of China" and below it is the Chinese school name "Communication University of China". In the earliest logo design of China Communication University, there are three old-fashioned pens with side views on the periphery, which represent journalists to write with pens; The interior is surrounded by the shape of camera shutter, which represents the photographic expertise expressed by images; The overall shape is similar to the shape of a launch tower, representing the communication specialty that provides technical support.