What brand is Sanyo?

SANYO (English name: Sanyo) is a large-scale enterprise group with a history of 60 years in Japan, headquartered in Osaka, Japan, and its products cover many fields such as monitors, mobile phones, digital cameras, machinery and biopharmaceuticals.

Sanyo Electric is an electrical appliance company under Matsushita of Japan, with 324 offices and factories worldwide and about 65,438+000,000 employees.

Sanyo Electric was founded by Mr. Izuki (1902- 1969) in 1947 and became a joint-stock company in 1950. The founder is Kōnosuke Matsushita's brother-in-law and a former employee of Panasonic.

The name of the company means "three oceans" in Japanese, which means that the founder of the company has the ambition to sell products all over the world, across the Atlantic Ocean, the Pacific Ocean and the Indian Ocean.

Development history

1,1In August 1945, Japan surrendered and entered the period of Japanese allied occupation. Because Matsushita Electric once participated in Japanese production, Kōnosuke Matsushita was dismissed by the Allied Command in Japan. In order to save his brother-in-law Kōnosuke Matsushita, Lao Zhi resigned and became a scapegoat. On February 1 day of the same year, Inoue founded Sanyo Electric Factory in Motomachi, Shoukou City, Osaka Prefecture.

In order to repay Jing Zhi's kindness, Kōnosuke Matsushita gave the patent right of bicycle light to Sanyo Electric.

2. 1949 1 In April, "Sanyo Electric Co., Ltd." was established in Meimachi, Shoukou City, Osaka Prefecture.

3. 195 1 year, sanyo's headquarters was moved to keisakamoto, shoukou city, osaka prefecture.

4. 1952, Sanyo produced the first plastic radio "SS-52" in Japan.

5. 1954, Sanyo manufactured the first Japanese mixing washing machine "SW-53" and Sanyo's first TV set "17-C23 1".

6. Technically, Sanyo once had a good relationship with Sony, and supported it from the invention of Betamax video format to the middle of 1980 (the best-selling video recorder in Britain was 1983 Sanyo's VTC5000), which became one of the early adopters of very successful video recording format.

The dispute between HD DVD and Blu-ray disc, Sanyo supports HD DVD and Sony supports Blu-ray disc; In 2008, due to the withdrawal of Warner Bros., HBO and Wal-Mart, Toshiba, the leader of HD DVD, announced the termination of hardware development and production related to HD DVD.

7. In 2002, Sanyo sold the vending machine business to Fuji Electric.

8. In 2004, the Sino-Vietnamese earthquake in Niigata Prefecture severely hit Sanyo's semiconductor factory, resulting in huge financial losses for Sanyo that year. As can be seen from Sanyo's financial report in fiscal year 2005, the net income loss was 205 billion yen.

In the same year, Sanyo announced a reorganization plan called "Sanyo Evolution Plan", launched a new corporate vision that became an environment-related company, and invested in powerful products such as rechargeable batteries, solar energy, air conditioners and hybrid car batteries, as well as core consumer electronics products such as Xacti cameras, projectors and mobile phones.

Sanyo's revenue showed signs of recovery, reaching 2.6 billion yen after active operation. Sanyo is still the world's number one manufacturer of rechargeable batteries.

9.5438 June +20061October, Sanyo received large capital injections from Goldman Sachs, sumitomo mitsui banking corporation and Daiwa Securities, which made five members of the three banks elected to Sanyo's nine-member board of directors.

On July 3, 2006, Sanyo established Sanyo Semiconductor.

On June 1 1 day and April 1 day, 2008, Sanyo sold its mobile phone business to Kyocera. From then on, Sanyo's mobile phones are all Kyocera products.

12, 2009 65438+February 2 1, Panasonic acquired 50.27% equity of Sanyo, and Sanyo became a subsidiary of Panasonic.

13 and 20 12, Panasonic decided to stop the operation of Sanyo brand on April 12. On July 1 day, 2065438, Sanyo spun off the digital camera/digital camera OEM business and merged it into the newly established subsidiary "Sanyo DI Solutions".

14 March and 20 13 March, Panasonic sold Sanyo DI solution to the investment company "Japan Advantage Parters".

15 and 20 14, Sanyo withdrew from the market and its employees were taken over by its parent company Panasonic.

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Brand culture

I. Company logo

Sanyo logo is the most important basic core element of Hefei Rongshida Sanyo Electric Co., Ltd. Sanyo logo emphasizes the company's business philosophy and image objectives with visual effects, and has the priority to express in products, sales, publicity and image display, so as to show Sanyo's international brand image.

("Sanyo" is composed of Roman characters, and the N in the center of the symbol is composed of five elements extending up and down, expressing Sanyo's powerful strategic management and action goals to three continents and five oceans around the world. )

"Sanyo Red" is the enterprise color of Sanyo, and the mixing ratio in color printing (four-color separation) is red: 100%, yellow 90% and blue 10%. In principle, Sanyo Red is used as the logo color, and contrasting colors (white or light color close to white, etc.) are used. ) is used as the background color.

Black, dark gray or white can be used for black cases, and white (dark background) or gold and silver can be used for special color cases, but the logo must be in sharp contrast with the background color. Sanyo auxiliary color is gray to assist the application of logo and highlight the image of logo.

Second, enterprises are willing to study.

Five years later, the annual sales revenue of refrigerators, washing machines, household appliances and core components will reach 20 billion, and the company will become a diversified and multi-brand international home appliance giant across many fields such as ice, washing and small household appliances.

References:

Baidu Encyclopedia-Sanyo