How to hand over commercial films into films?

1. When the creative idea is fully confirmed and approved to enter the shooting stage, the company's creative department will submit the creative copywriting, screen description and proposal to the client's storyboard (Storyboard) to the production department (or other production company) ), and provide necessary written explanations on the length, specifications, delivery date, purpose, tasks, plot, creative points, atmosphere, taboos, etc. of the commercial to help the production department understand the creative background, target audience, and creativity of the commercial. Origin and expression style, etc. At the same time, the production department is required to submit a quotation and a production schedule (Schedule) within a limited time for selection.

Researching TVC creative ideas is a more interesting part of the tedious work of the production department, because you can often see some excellent creative ideas. Storyboard (Storyboard) is currently one of the most important and common ways to communicate ideas, because it can shorten the gap in mutual understanding because of its rich graphics and text.

2. After the production department receives the script description (Storyboard Briefing), the production department will submit an appropriate production plan and corresponding price to the customer department for confirmation based on its own understanding of the creativity. . Generally speaking, a reasonable estimate should include shooting preparation, shooting equipment, shooting location, shooting scenery, shooting props, shooting costumes, shooting crew (director, producer, photographer, lighting engineer, art, makeup artist, costumes designers, stylists, actors, etc.), electricity, magnetic transfer, music, editing, stunts, two-dimensional and three-dimensional production, dubbing and synthesis and other production fees, production company profits, taxes and other aspects of advertising film production, with production schedule. You can even include specific options.

Because the scale of production and the sophistication of production directly affect the valuation, advertisers should have a rough production budget, which is generally about 10% of the broadcast cost. The estimate made by the production company based on this budget is meaningful, and the production plan based on this estimate is worthy of consideration.

3. The customer department will submit the production department's estimate to the customer. After the customer confirms it, the customer, customer department, and production department will sign a specific production contract. Then, according to the contract and the final confirmed production schedule (Schedule), the production department will prepare for the next first production preparation meeting (PPM1) within the specified time.

The valuation of the production department is very transparent, because almost every project has a recognized market price, and the floating space up and down is relatively limited. You can see the profit and profit of the production department on the valuation sheet of the production department. of taxes paid. Of course, like other industries, production companies that shoot a lot of films can generally get better prices.

4. During this period, the production department will produce the script (Shootingboard), director's explanation, lighting and tone, music samples, scenery, set plan, actor audition, actor styling, props, costumes... Comprehensive preparations will be made for all details related to the shooting of the commercial, in order to find the best way to present the advertising creative into the advertising film.

This is the busiest time for the production department, and all preparations must be carried out in every detail. The more detailed the work at this stage, the more high-quality commercials can be produced. Sometimes the production cycle is shortened at the request of the customer

, so it is often the time at this stage that is compressed. We recommend that customers leave enough time for the production department, because having sufficient preparation time is the best way to improve quality without increasing expenses.

5. PPM is the abbreviation of English Pre-Product Meeting. At the PPM, the production department will report to the client every detail in the shooting of the advertising film and explain the reasons. Usually the production department will submit more than one set of production scripts (Shootingboard), director's description, lighting and tone, music samples, scenery, set plan, actor audition, actor styling, props, costumes... and other details related to the shooting of the commercial. Some parts are for customers to choose, and they are finally confirmed one by one, which will serve as the basis for subsequent filming. If certain parts cannot be confirmed at this meeting, another production preparation meeting will be scheduled (time permitting) until final confirmation. Therefore, the number of times the production preparation meeting is held is usually uncertain. If it is only held once, there will be no difference between PPM1, PPM2, and Final PPM.

6. After another preparation, the production department will submit a new preparation plan for the customer to confirm for the parts that were not confirmed in the first production preparation meeting (PPM1). If all are confirmed, The final production preparation meeting (Final PPM) will not be held, otherwise (time permitting) another production preparation meeting will be arranged until final confirmation.

One more time!

7. This is the final production preparation meeting. In order not to affect the progress of the entire filming plan, the client, the client department and the production department must agree on an executable solution for all aspects that cannot be confirmed. The plan, after confirmation by the three parties, will serve as the basis for subsequent filming.

Here we go again!

8. Before entering the official shooting, the production staff of the production department will conduct final confirmation and inspection of all the details determined at the final production preparation meeting to prevent any details from happening on the filming site and ensure that The filming of the commercial went smoothly as planned. Particular attention needs to be paid to the location, scenery, actors, special shots, etc. In addition, before the official filming, the production department will inform all parties, including the client, customer department, and relevant personnel of the film crew, in a written "shooting notice" of the filming location, time, crew members, contact information, etc.

This is the last opportunity for inspection. After this inspection, everyone will take the time to rest, because after the Final Check, the official shooting will not be far away.

9. According to the resolution of the final production preparation meeting, the filming work will be carried out by the film crew according to the shooting script Shooting board at the arranged time and location. In order to be responsible for customers and creativity, in addition to the film crew, usually the production staff of the production department will contact the customer and the customer representative AE of the customer department, relevant creative personnel, etc. to participate in the shooting. Based on experience and work habits, in order to improve work efficiency and ensure performance quality, the shooting sequence of the shots is sometimes not in accordance with the shot sequence of the shooting script shooting board. Instead, shots with the same camera position and similar depth of field are shot together. In addition, shots that are more difficult to shoot, such as children and animals, are usually shot first, while still life, close-up and product shots are usually shot last.

To ensure that there is enough footage for editing, each shot will be shot more than once, and the director may also shoot additional shots that are not in the script.

Outdoor shooting is all about watching the weather. The production company will contact the weather station to obtain weather forecast information several days before the scheduled shooting date. Film will be particularly beautiful under the intervention of sunlight. The shooting of interior scenes has nothing to do with the weather. The scary thing is that the studio is like a black hole of time, and many people will lose their sense of time. Shooting seems to be full of novelty, but in fact it is boring. You can guess, at 3 o'clock in the morning, after repeating the same shot twenty or thirty times, after working for 20 hours continuously, you What kind of mental state would it be.

10. Just like photos need to be developed and printed after taking them, the film used in the shooting needs to be developed in a special processing plant. This is a process that most TV commercial producers will never see, a true behind-the-scenes operation.

11. Also called Film-to-Video Transfer, the developed film must be processed by this technology before the optical signal of the film can be converted into a magnetic signal for television production, and then it can Enter the computer to enter the editing program. In the process of magnetic transfer, the color and tone of the photographed material are generally processed. This procedure is also called over TC.

Because color grading is both artistic and technical work, the director values ??the personal qualities and abilities of the operators.

12. Primary cutting, also called rough cutting. Today's editing work is generally completed on the computer, so after the footage is transferred to magnetic tape, it must first be input into the computer before the director and editor can start preliminary editing. In the initial editing stage, the director will splice the footage according to the order of the script and edit it into a version without visual effects, narration and music.

The first cut is an exciting version. After a long period of strategic planning, creative conception and production, we can finally see the prototype of the commercial, although it is still very incomplete.

13. The so-called A copy is the first-edited version without visual effects, music and narration. This version will be provided to the client for visual correction. This is also the first time in the entire production process that the client sees the production results.

Sometimes you have to be adventurous when showing A-copies to clients, because a commercial without visual effects and sound is much inferior to the finished film in terms of overall quality, and it is easy for clients to be disappointed. I was so nervous that I proposed some modifications that were difficult to cope with. Therefore, production companies sometimes prefer to go to the trouble of completing the special effects and sound effects before showing the film to clients.

14. After the client approves the A copy, it enters the formal editing stage, which is also called fine editing. For the fine editing part, the first step is to make modifications based on the customer's opinions after seeing the A copy, and then combine the stunt work into the commercial. Advertising film. The work on the screen part is now completed. Excellent editors and rookie editing tools will add a lot of luster to commercials. With the rapid development of computer technology, film and television post-production can now turn all imaginations into pictures, and this stage of post-production is to realize dreams. Of course, the more luxurious your dream, the more money you need.

15. The music for commercials can be composed or selected. The difference between the two is: if you compose music, the commercial will have unique music, and the music can be perfectly integrated with the picture, but it will be more expensive; if you choose music, it will be more economical in terms of cost, but other commercials will also This music may be used.

16. The narration and dialogue are completed at this time.

After the narration and dialogue are completed, and after the music is completed, the sound effects editor will add various sound effects to the commercial. At this point, the sound elements of a commercial are all prepared. The last process is to combine the above All elements are adjusted to their appropriate volume and synthesized together. This is the last step in the production of advertising films. After this step is completed, the advertising film is completed.

17. The narration and dialogue are completed at this time. After the narration and dialogue are completed, and after the music is completed, the sound effects editor will add various sound effects to the commercial. At this point, the sound elements of a commercial are all prepared. The last process is to combine the above All elements are adjusted to their appropriate volume and synthesized together.

18. The completed film approved by the advertiser and delivered to the advertiser on time in the form agreed in the contract is called film delivery.