English abbreviation of MUJI

The company's good product plan (Japanese: りょぅひんけぃかく, English: Ryohin Kei Kakaco)

Ltd., Zheng Dong 1 Department: 7453), referred to as MUJI (Japanese: むじるしりょぅひん, English: MUJI), is a Japanese grocery. There are a wide range of products, mainly daily necessities. Products pay attention to the concept of simplicity, conciseness, environmental protection and people-oriented, and there is no brand logo in packaging and product design. Products range from pencils, notebooks, food to basic kitchen utensils. Recently, it has also begun to enter housing construction, flower shops, coffee shops and other industrial categories. English abbreviation: MUJI History1980 65438+Feb-1980 In the Japanese design circle in the early 1980s, the most mainstream was to strengthen brand recognition with vision and brand differentiation through effective decoration. But Tsutsumi Seiji, then president of Westward Journey, thought the market was too noisy and put forward the idea of "anti-brand". He invited several well-known designer friends, such as Kazuo Tanaka, yuriko koike, Katsumi Amano and Guanzhi Saiya Skirt, to have a meeting and exchange. Finally, in the Westward Journey Department Store, Muji was opened. At first, there were only 9 kinds of household goods, 3 1 kind of food. 1982- MUJI began to wholesale goods to other cooperative stores. In the same year, MUJI designed its own bicycle named "22-inch bicycle" 1983- and opened its first direct store in Castle Peak, Japan, and gradually began to operate directly from the counter of department stores. June 1989- Xiyou shares came out of Xiyou department store system and officially launched the "Company Good Product Plan". 1March, 990-Westward Journey Co., Ltd. obtained all business rights. 1991July-opening the first overseas branch in London, England. 1995- started to enter the household appliance industry, and introduced refrigerators, washing machines, telephones, rice cookers, microwave ovens and other electrical products. In August of the same year, preparations for the listing of shares began in Japan. 199865438+February-approved by the second department of Tokyo Stock Exchange. 1999- across the clothing industry, started selling maternity clothes and children's clothes. August 2000-Tokyo Stock Exchange passed the exam. 2003-The image advertisement "Horizon" series won the Tokyo ADC Award. 2004-In cooperation with Nissan Motor Company, Muji Automobile 1000 was launched. 2005-MUJI has become an international company and now sells more than 4,000 kinds of goods. Japan has 132 direct stores and 144 cooperative stores. There are stores in Britain, Ireland, France, South Korea, China, Hongkong, Singapore, Chinese mainland and Taiwan Province Province of China. New york Museum of Modern Art Memorial Department also has some products for sale. Recently, two stores were opened in Corso Buenoiris and Via Torino shopping street in Milan, Italy. Ryohin Keikaku Co, a good product plan of a company.

Ltd. Photo reference: upload.wikimedia/ * * */Mons/Thumb/6/60/muji _ logo.svg/190px-muji _ logo.svg.

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