Some understandings of packaging design

Today's packaging design has largely relied on the graphic design of the three-dimensional packaging. However, the visual image on the packaging appearance includes text, photography, illustrations, patterns and other elements. Some carton surfaces themselves reflect the product information as a whole, but as the six sides of a carton, it is a partial image. Similarly, the design of container labels should not only focus on the design of a label, but also the shape of the label and the container, and the relationship between the labels. Therefore, the design of packaging and presentation is very similar to advertising design in some aspects. However, it also needs to pay attention to other aspects. Make the whole package form a whole.

Packaging design

1. Design of the main exhibition area

Suppose a carton has six sides. Usually five sides need to be decorated (the bottom side does not need to be decorated). A container has one to three labels. There are as many as five or six at most. They are not treated equally. With the difference of exhibition area. In order to attract the attention of bow collectors. And decide the main exhibition design. The main exhibition area always appears on the side facing consumers. According to its positioning method? 6? 1, consider the position of the trademark, product image, manufacturer, etc. Make it clear at a glance.

It is the product image. The decoration screen should quickly introduce the product to consumers. It is expressed directly using text and close-up images. Among similar products, they are the first to catch the attention of consumers. Eye-catching brand names and trademarks often appear on the main exhibition areas; several fresh and delicious fruits appear. A tempting drink and a strand of long hair blowing in the wind. Even the method of opening skylights is adopted. Directly display the image of the product. Increase its publicity role. In packaging and decoration design.

2. Overall design

However, the main exhibition should not be isolated. In the whole package. It is still a part. An important part. Packaging is a three-dimensional object. People see packaging from multiple angles. While considering the main exhibition areas. Consider the interrelationship with other aspects. Consider the overall image of the entire package. Through techniques such as coherence, repetition, echo and segmentation between text, graphics and colors. Form the whole composition.

1． A carton package, its front and back become the main exhibition surfaces. However, if the width of the side is equal to the main exhibition area, the same design is sometimes used. It becomes exactly the same “main exhibition”. No matter what angle you get, you get a unified feeling.

2. Mainly the front and back. The side displays the product's ingredients, functions, weight, instructions for use, shelf life, batch numbers from various competent authorities, and other explanatory text. From the perspective of formal elements and composition. There must be some connection and some distinction. Produce rhythmic changes. And embody the guarantee of science and quality.

3. Text, photography, illustrations and patterns are arranged across the surfaces to connect several surfaces into one main body. A large "main exhibition area". And the picture on each side is also complete. This design is displayed in the store. Use the combination of different surfaces to form a large advertising screen to achieve a strong visual effect and play the promotional role of POP.