What are the promotion models for APP promotion?

Local promotion model, cross-industry cooperation, advertising, and social communication. The above are all APP promotion models. Depending on the different stages of the APP life cycle, different models can be adopted to acquire customers.

1. Local promotion model: This is a very important customer acquisition model, which is the origin of the QR code scanning street in Wangjing, Beijing in the early years. Set up a tent in a crowded place, put some gifts, and get flyers to attract customers. More sophisticated promoters will watch people hand out flyers and use different words.

2. Cross-industry cooperation: The essence of cross-industry cooperation is traffic cooperation. In this model, it specifically includes offline mutual promotion, online cooperation and brand alliance. For example: JD.com and iQiyi have connected their members, and in their respective scenarios, they can attract customers to each other; when Uber was promoting in China, it cooperated with Menglong to send ice cream through Uber.

3. Advertising placement: Whether it is a payment-by-display model that favors product promotion, or a payment-by-conversion model that favors customer acquisition, the advertising placement model is very important in the APP customer acquisition model. One ring. However, in specific operations, cost and effect control must be carried out from multiple perspectives such as cost, effect, and purpose.

4. Social communication: The social communication APP customer acquisition model can often detonate the circle of friends through its interesting ideas or small favors. This is also a point-to-face promotion model. In terms of specific models, it can be roughly divided into red envelope fission, relationship fission and group purchase fission.

Extended information

1. The real user retention curve should decline smoothly. If the next-day retention rate of an App can reach 40%, then the 7-day retention rate will reach 20%. %, and the 30-day retention rate reaches 10%. The retention rate of this App is higher than the industry standard, and you need to be vigilant.

2. When viewing the data, if some users come from outside the key delivery areas, or are too concentrated in a certain area, then the data source may come from a cheating studio.