What is the business model and profit model of Fandeng Reading Club?

The Business Model and Profit Model of Fandeng Reading Club;

The core growth mechanism of Fandeng Reading Club is his distribution fission mechanism. Why is the traditional WeChat business being scolded? Because the cost of 200 yuan is two yuan, most of the profits go to the development line. The quality of the products is not good, and consumers are definitely not satisfied. But knowledge-paid products are different.

Once the production is completed, the cost of selling one copy is the same as that of selling 1000 copies, and the marginal cost is zero. In other words, knowledge payment can make use of profits on the basis of attracting people and ensure product quality. Fan Deng Book Club has completed several major fission mechanisms.

1, there have been several fission activities of free paying members, all of which were very successful. In fact, as we said above, no matter how many new members are added, the cost of Fandeng Reading Club will not increase much.

2. Cooperate with several major platforms to send paid members free of charge and increase a large wave of users.

3. Develop agents among existing members, take charge of activities in the city and attract new people. New members give agents the highest distribution commission, which directly penetrates into many second-and third-tier cities. It is almost impossible to get an APP by this alone.

4. Then, sell a physical membership card, let the agent buy the card at a low price, and then sell it yourself to earn the difference. This move not only quickly recovered the funds, but also forced the agents to work hard to develop new members. Simply put, the growth of APP is driven by a big V.

The growth of Fandeng's reading club is driven by agency fission. The number of big V is limited, and the number of agents is theoretically unlimited. This is the main reason for the gap between the two users. Some people may think that if Fan Deng's knowledge and WeChat business model are really so powerful, then no one can make it bigger and stronger through application. Anyway, it can run this mode and has its own powerful moat.

1. In order to meet the needs of a larger number of users, the content of Fandeng's reading club must be sufficient, which is a test of the ability to ensure quality and quantity, quickly finish class and produce content.

2. Although the fission cost is much lower than that of traditional industries, a lot of content is still needed in the early stage, and the team's salary, app development and server cost are still needed, which requires a lot of funds, which tests the team's financing ability, especially those who rely on brushing their faces to tell stories and get a lot of investment. They are basically celebrities in the circle.

3, colleges and universities fission to absorb a large number of national agents to maintain the agency's billing, which in itself is a kind of ability. This thing is the same as fighting. It is easy to be a commander without going to the front, but it is actually difficult to bring tens of thousands of soldiers.

4. The situation of Fan Deng's reading club conforms to the most primitive law. The higher the quality, the higher the price and the smaller the scale.

5. Fandeng Reading Club is a registered brand of Shanghai Soybean Network Technology Co., Ltd.?