Scallop APP experience innovation

The topic is based on my own feelings and thoughts about scallop app after it has been used for more than 1000 days. The target group is not the so-called new users at first, but the experienced old users like me, from which I sort out some shortcomings of user experience, conduct user experience analysis and interactive design innovation.

Scallop app is a software for learning English, which helps you learn English in a fragmented time. It greatly simplifies the time for arranging learning plans and finding learning resources. You can set the daily learning amount for users and record the learning progress. For users who have clocked in for more than 1000 days, unlike novice users, they may open the software on a whim to learn. Many people may not last for a while, but this is not the case for old users who have used it for so long. I don't know if this is appropriate. The consciousness of old users in learning English is obviously much higher than that of new users or intermediate users. Learn from scallops for thousands of days, sit and watch the ebb and flow of the tide, watch the scallop version update iteratively, and constantly introduce some corresponding small functions. Sometimes I feel happy because the scallop function introduces some humanized functions and some reasonable meeting optimization. Sometimes I feel helpless because of some functional changes or some pushed learning resources. For this app, I feel that I have made a girlfriend and invested a lot of feelings. I also watched the whole group of students give up and disappear one by one in these 1000 days, and finally I was left alone. I think it is still possible to adjust the app to increase user stickiness and attract more users.

1. Read and recite English books and dictionaries by yourself.

2. Track the teaching progress of school English teachers.

3. Watch English movies and listen to English songs.

4. Sign up for English remedial classes such as "New Oriental"

5. Partner with classmates and form an English group to encourage each other.

6. Exchange and study with foreign friends

Looking at the essence through the phenomenon, first of all, users are most looking forward to learning achievement experience, followed by self-experience, then social experience, interest experience, curiosity experience and so on.

Achievement experience: When users use scallops, the first expectation is that they can learn words, understand articles and listen through scallops, and finally they can communicate or write an English article or diary by themselves.

Self-experience: Sometimes, after using scallops, you will feel very relieved. At least you may feel comfortable and relieved after studying this day. When you see a word you have learned and remember it clearly, you will also feel confident and proud. When you get some badges, you will also feel proud. You will also have a sense of pride when your group ranks high.

Interest experience: I was interested in English because I was thinking at first, and then I gradually expanded from reciting simple words one day to reading, sentence refining, listening and speaking, and began to buy some courses of scallops.

Curious experience: I am curious about the sudden arrival of a new friend in the group; I will also be curious about everyone's study on this day.

Attachment experience: slight

Attribution experience: slight

Impact experience: slight

Aesthetic experience: this is most obvious in the punching page that appears every time I punch in. I am very concerned and want to collect these pictures. Another point is the startup page. Recommend an English phrase every day, and the pictures are basically photos. Although it is a single category, the photos are still very nice.

(1) Aesthetic and curious experience: In addition to memorizing words and punching cards, we will pay more attention to the pictures of articles and other pages. For example, sometimes the content of the article has nothing to do with the picture. I have encountered many such situations in the past 1000 days. There is no intuitive expression of the punching progress and achievements of other groups. Only an ambiguous punching rate doesn't mean anything. There are many things to do here.

(2) Social experience: 70% of my first group and my current group are my classmates and friends in real life, so social experience and sense of belonging are particularly prominent here.

(3) Achievement and self-experience: Although scallops have a badge wall, I can only say that I still feel that I have some goals at first, and badges can affirm my achievements, but after a long time, you will find that the attraction of badges to yourself has declined. For example, I have a listening comprehension of 50,000 points, a vocabulary of 20,000, read 3,000 articles, and basically memorized all the word books of scallops from primary school to grade 8, punching in for thousands of days. I feel a sense of accomplishment when writing this passage, but

Interest experience: because the group is basically full of people now, and the academic life circle is similar to my own, I will be more curious about the interests that everyone likes, and see if I can join or talk to you about some interests, which can increase a lot of content.

Here, I personally may prefer to have competitive experience. I can take my own team and other groups pk, or I can pk alone. Accordingly, I can not only check the missing parts in the app, but more importantly, I hope to meet the school bully and abuse me to pieces, and then frustration will inspire me to study. Although scallop has WeChat pk applet, it is not in the scallop program, and many words are not worthy in scallop. Users have a sense of belonging, and it is impossible to use many types of similar software. Here we need to adjust it.

Help-seeking experience: Sometimes I will encounter many sentences that I don't understand, and I really want to understand them, but I can't get help because there is no channel to express them.

English app is essentially used for learning, but when you persist for one hundred days or one thousand days, learning is already a very conscious behavior. Just like fitness, you will feel degraded if you don't exercise for a day, while the original clever learning will satisfy novice users in the early stage and experienced users in the later stage, just like online games. After playing too much, everyone has a dream of fighting. On the basis of the original study, there will definitely be other more comprehensive demands, with certain changes in form and content.

1. Activity analysis: motivation and experience

When a group of self-conscious learners form a group, the original punching rate and group activity badge will become less meaningful. These people must have a certain degree of concentration on English, such as movies, stars, events, games and so on. To a certain extent, there will be a favorite or someone who takes care of everyone in this group, and everyone will have certain connections. Maybe all the people in this group are people around them (such as me).

In the sense of accomplishment, scallops only have a simple badge wall, and they still need to click on the home page and then click on the badge wall to view it. Getting a badge means that the user has made efforts and should have the opportunity to show it. This is not too much. Badge play can have more designs, which will greatly enhance the sense of pride and achievement of novice users, intermediate users and experienced users.

In terms of curious experience, scallops are still exported unilaterally, such as a classic sentence explanation after punching in every day. I look forward to this every day, but I don't think it is enough. Want to know the current English hot spots, or some interesting moments uploaded by users.

In terms of competition, there is no doubt that the current group only has the competition of punch rate. The number of groups has a great influence on this. If you play the game for a long time, you will have a dream of fighting for the war. If you learn more English, you will want to have a real battle. There are still many things to play here, not only the Word Master applet on WeChat, but also the pk wrong words in Word Master can't be included in scallops. Users have a sense of belonging and should be adjusted.

Through the analysis of scallop app, the main activities worthy of innovation in scallop app are:

1. circle of interest (playing and chatting): the experience goal is social experience, sense of belonging experience, curiosity experience and self-experience.

2. Group activities (fighting and learning): the experience goals are belonging experience, competition experience and achievement experience.

3. Help station (learning, chatting): The goal of experience is curiosity.

4. Different (see): The goal of experience is achievement experience and self-experience.

According to each activity goal, formulate specific functional ideas.

Interest circle (play, chat)

Habitual sexual life: I finished my English study today, and the amount of learning after playing cards has reached a level that can be absorbed more. When I was relaxing, I suddenly wanted to know what my friends were doing, whether they had released interesting news, or whether I was still curious about what everyone was doing after playing cards like me. Can I chat with her or play games with her? Analysis: There is a strong social desire here. You can chat with friends, or you can discuss topics of interest with like-minded strangers. Specific function assumption: establish a circle of friends belonging to scallops, push the dynamic information of friends who care about each other, suggest the circle of friends at the same level as the circle of friends page, accurately search the modules that interest you, and update and recommend some more topical circles in real time for everyone to join in the chat. Match with the competition module, and build a game mechanism that matches a single person with a friend or a single person with a stranger.

(2) Group activities (fighting and learning)

Competitive mode: There is no other interesting functional design except the punching rate in the group. In addition to learning, there should also be corresponding game competitive links to enhance the app experience. How to make the small partners in the group actively participate and improve the learning efficiency, it is very important to have a close communication and interaction within the group. Specific functional assumptions: winning the championship, inter-group competition, and changing the mechanism of judging the ranking of the group on weekdays. In the group pk, each player will automatically match the opponent, and the winning player will continue pk, and the losing player can watch. Finally, the strongest partner in the group will compete for the championship, and the remaining partners can cheer. After the group pk wins, it can get virtual currency rewards such as shells, which can be used to buy word books, listening bags or cool.

(3) Help Station (learning and chatting)

Habitual sex scene: when reading an article, I suddenly come across a sentence or a phrase that I don't understand. It's no use searching other English translation software. I need someone to help me, but the current software doesn't have this function. What should I do? Sometimes you can't understand grammar, sometimes you can't understand listening, so you can read quickly. Some words are completely different from the original pronunciation in the case of continuous reading and need help. Specific function assumption: design a help station and put your own questions in it, such as grammar, pronunciation, translation, recommendation and so on. After the answer of the person who offered to help was adopted, he could gain corresponding experience and get a badge to some extent. This badge can be upgraded, for example, the white character is upgraded to the master character. Grammar master, translation master, listening master and so on. It can also be displayed by geographical location, such as Hangzhou No.66 prefix. Accordingly, in the competition mode, the title can be displayed. On the one hand, it helps those who ask for help, on the other hand, it also rewards those who help, inspiring their self-experience and achievement experience.

(4) Different (see)

When you get a badge, such as 50000 listening points, 20000 vocabulary points, 1000 days of continuous punching, these badges should not be simply placed on your badge wall. This is your hard-won achievement. You should set up a business card on the home page so that users can show your achievements, and some badges may be a bit ineffective because they are rare, such as commemorative badges. Still close to life, the first chapter of the black hole photo some time ago, you can get the black hole badge, limited edition! Make yourself different. You can design the homepage background, avatar box, etc., so that users can get it and decorate it themselves.

1:App name: scallop English? Activity definition: Provide planned study and interesting exchange activities for students who like learning English. We can not only learn English, but also make friends, improve learning efficiency and promote the interaction between partners.

2. Emotional experience objectives: aesthetic experience, achievement experience, self-experience, social experience, interest experience and curiosity experience.

3. The idea of the competition module: provide game competitions between groups to enhance the interactivity of each group member, and the corresponding winners will be rewarded, and the losers can also have them, but relatively few. In competitive mode, statistical group ranking and group ranking can affect the order of group recommendation.

Interest module assumes that most members of the group are users who share their own interest circle, and they can discuss topics of interest together in the group and increase the corresponding gameplay. For couples, should there also be a couple mechanism? You can also broaden the circle of interest, not only within the group, but also the entire app.

Help module: users with problems ask questions here, and users with ability provide help here. The corresponding reward mechanism and appellation mechanism.

Aesthetic module: you can decorate your own page and show your achievements.

(1) The main flow of the competition module: Open the app, and tonight at 7 o'clock, it is the interaction between groups at the specified time. This time point is the time when the group has the largest number of online people. Open the group module, go forward, see what everyone is doing, say hello and chat for a while. It's 7: 30, and the team is going to pk with other teams. The team leader took the lead and the team began to match the opponents. In a few seconds, everyone was matched to the battle group tonight, and more and more players entered the group battle page. Time has started, click to start pairing, I hope I don't meet too strong schoolmasters. Matched a girl, actually from Hangzhou. She was very strong. After several contests, she finally won by a narrow margin. Let's review the words we have just learned and keep the words you haven't remembered. Click "Cheer" to see your team members and opponents and offer help. Not long after the end, the system sent a message that our group won and won scallops and other things as rewards. Everyone is very happy to meet for the next team battle.

Text interaction process and object: open the app, group chat page, online number display, click on the group chat page, bombard with various words, display the information of system group fight, enter the group fight page, match opponents, start matching, match successfully, fight, win, look up words, help, feedback the system results and receive rewards.

(2) Help module process: Open the app and enter the help station. You can see that many people have problems in English learning, such as words, listening and grammar. Click on my help page, and my gorgeous grammar master badge will be displayed. In order to upgrade my grammar master badge, I must see if I can solve other students' grammar problems today. I found a grammar problem that I can solve. Click the message reply and wait for the questioner to adopt it. After a while, the help station news: the questioner adopted my opinion. Very happy, click on my help page, badge experience has increased, ranking up, click on the badge home page to display, the system also sent a title, happy.

Word flow: open the app, help the station, browse questions, select questions, and leave messages. My page, badge shows.