What are the principles of book binding design?

Composition principle is the soul of book binding design

With the continuous progress and development of social economy and the continuous improvement of civilization, people pay more and more attention to the aesthetic function and cultural taste of book design, and gradually form an aesthetic book culture. Book binding design, as one of the manifestations of book culture, is an art that reflects both the content of works and the binding design. Different nationalities, different geographical regions and different cultural strata have different aesthetic views, so the book binding forms are various and more colorful now. It has become the need of the times to study and sort out the aesthetic laws of book design and develop design concepts with national and regional characteristics.

Point, line, surface and color are the most basic elements in book design. They have their own different forms and personalities, their different combinations and different forms, and finally create ever-changing designs. How to give full play to their respective personalities under the basic law of formal beauty has become a manifestation of the wisdom of book designers.

The "point" in geometry simply means that the position has no area and direction. As one of the modeling elements, "point" plays an important role in plane composition. Contemporary designers use many changes and arrangements of "point" to show the amazing artistic charm of "point". A point is the starting point and ending point of a straight line and the intersection of two straight lines. Clever use of dots in book design can create unique effects. The cover decoration effect of Yearning is simple and clear, and the dots are arranged at equal intervals. At the same time, red dots are printed on the blue background, which subtly reveals the origin of this idea and makes designers feel that the equidistant arrangement of these dots is very suitable for the decoration of this book, and this decorative theme can be reproduced in the design of the front and rear ring linings. Its performance is not only simple repetition, but the exchange of cover decoration colors. This repeated change of one blue and one red produces rhythm and rhythm, which brings a distinct impression to readers. The shape of "point" is not limited to circle, but also can be square, triangle, rectangle and irregular shape. , but the size of its area is of course limited to the visual effect of "point".

A "line" is the locus of a "point". Lines play a very important role in book binding design. Taking lines as the main language of book binding design, we should not only understand the characteristics of different lines, but also master the laws of formal beauty, and design according to the laws of formal beauty, so that lines can be greatly played and created in book binding design. "Lines" can be divided into three types: straight lines, curves and broken lines. Straight lines are mainly manifested in different forms in vertical, horizontal and oblique directions, which are durable and expressive. The vertical line has a sense of rigor; The horizontal line has a sense of stability; Slant lines have a dynamic trend. The cover of the novel Music Melody is an example of using curves. The picture changes from the note pattern, and the curve forms a soft and melodious visual feeling, as well as a sense of speed, strength and elasticity of music movement. Designers use "basic notes" to construct a beautiful movement. This characteristic of curve is smoother and softer than straight line. Lines can also be divided into thick lines and thin lines to show the strength and speed of power. Thick lines have superficial characteristics and appear masculine and powerful. Thin thread has no surface property, but has a sharp, dexterous and quick feeling.

"Face" is a morphological element with larger area than "point". There are various forms of surfaces in nature. Cover is an important part of book binding design. Different types of faces have different personality characteristics and different effects.

In the cover design of book binding design, face segmentation is the most used. If the surface is properly treated in the design, it will produce a strong overall contrast beauty. We can imagine the cover of a book as a rectangle. If the illustrations on the cover are summarized as a circle, the title and author are summarized as two long squares. This makes full use of the different forms of the face, and the circular figure forms a Fiona Fang contrast with the two rectangles composed of characters, which has a strong visual impact. Different forms of structural design not only enrich the form of books, but also give readers an extra way to interpret them in reading.

Color is an indispensable element in book binding design, which advocates the contrast, harmony and change of hue, chromaticity, light and shade, cold and warm, area and other colors. The artistic form of book design itself determines its concise, generalized, implicit and exaggerated color decoration characteristics. Because the contents of books are closely related to readers' cultural accomplishment, age and national occupation. Designers usually have a comprehensive understanding of the content, form and style of books, and then design the application of color in books according to their overall creativity. For example, bright colors are mostly used in children's books; Stable and harmonious colors are suitable for rhyming books for middle-aged and elderly people. In addition, the contents of the book also have specific requirements for color. Warm colors give people a sense of excitement, cool colors give people a sense of calmness, and black and white give people a sense of tension. In book binding design, color emotion and color association are extremely important. People's cognition and sensitivity to color are different. Different colors have different emotional reactions, which make people associate, and the "emotion" of colors will also directly imply readers. When we see color, we often think of things related to hue, such as: white is related to purity and sacredness, red is related to enthusiasm and unrestrained, green is related to youthful vitality and so on.

Book design requires designers to have a good artistic accomplishment and design foundation, follow the basic rules of formal beauty, recreate graphics, images and words according to the principle of aesthetic composition, express the contents of books with mutually echoing graphics and colorful words, use all available means, give full play to designers' creativity and imagination, and strictly consider books from inside to outside, from arrangement to color, from materials to technology, so as to create exquisite products.

References:

Lv Jingren. Respect people's book design [M]. Jilin Fine Arts Publishing House, 200 1.3.

[2] Wang Chaowen. Introduction to aesthetics [M]. People's Publishing House, 198 1.6.

[3] Xiajing Lake. Plane composition [M]. Chongqing: Southwest Normal University Press, 2003. We can analyze the concept of book binding design from three aspects. From the content of book binding design, book binding design refers to book format, binding form, cover, waist seal, font, layout, color, illustrations, paper materials, printing, binding and so on. From the category of book binding design, book binding design is the whole design process from book manuscript to book publishing, from book form flattening to three-dimensional, which includes the systematic design of artistic thinking, conceptual creativity and technical methods. From the flow of book binding design, book binding design refers to the complete design process of selecting paper, cover material, determining layout, font size, design layout, determining binding mode, printing and production methods. No matter how to understand the book binding design, its main elements are unchanged. Among them, cover, title page and illustration design are three main design elements. All three are indispensable, and only part of the design such as cover or layout is completed, which can only be called cover design or layout design.

1, the cover of book binding design

Cover design is the facade of book binding design art, which reflects the contents of books through the form of artistic image design. Among them, graphics, colors and characters are the three elements of cover design. Designers organically combine the three according to different properties, uses and readers, so as to show the rich connotation of books and present them to readers in the form of conveying information and aesthetic feeling.

A good cover design should be complicated and not chaotic in the arrangement of content, that is, there should be a master and a second, and the layers should be clear, that is to say, there should be content in simple graphics, and some details should be added to enrich it. For example, make more fuss about the color, printing and organic decoration design of graphics, so that people will have an atmosphere, artistic conception or style after reading it. Excellent book binding design composed of cover and text

2. The title page of book binding design

Title page is the need of the continuous development of modern book binding design. If a book with good content lacks a title page, it is like a flaw in white jade, which weakens the collection value. The title page can increase the added value of books and attract more buyers. With the continuous progress of human culture, people pay more and more attention to the design of the title page. A truly excellent book should carefully design the title page at the front and back of the book to meet the requirements of readers. Let's look at book binding.

3. Illustration design in book binding design.

Illustration design is an important factor to enliven the content of books, which can give full play to readers' imagination and understanding of the content and gain an artistic enjoyment. This is especially true for children's books, because children's brains are not well developed and they lack rational understanding of things. Only more illustrations can help them understand and stimulate their interest in reading. At present, the illustration design in books is mainly creative drafts of art, photography and computer design. Photographic illustrations are very realistic and undoubtedly popular, but the printing cost is high, and some illustrations are difficult to achieve through photography due to conditions, such as science fiction works. At this time, it is up to art designers to create or computer design. In some ways, hand-painted works are more artistic, or beyond photography.

The above is the basic content of book binding design, and the design angle of book binding is mainly the design of cover, title page and illustration.