How to write campus copy

How to write a good campus marketing copy? As a copywriter, you not only need a wide range of knowledge, but also be able to write different types and styles of copywriters according to projects and scenes.

Bian Xiao, a campus all-media platform, believes that writing campus marketing copy should master these seven methods!

1, sensory experience, copywriting needs to be scene-oriented, and it needs to mobilize the sensory experience of college students.

2. Focus on the theme, focus on a core theme, and try to remove unnecessary information from the campus marketing copy story.

3. Write more verbs and use less or no adjectives.

4. Grasping small emotions, the master can create extraordinary things from the ordinary when writing campus marketing copy, just because his copy shows some emotional sensitive points that college students are easy to ignore but feel the same.

5, to create a stylized, stylized copy can meet the tastes of the niche. The niche here does not mean a small number, but a college student who is accurate enough for your advertising audience.

6. Image analogy, comparing the expression of product copy with things familiar to the target users, making the copy more vivid and easy to remember.

7. Detail description, which describes the biggest advantages and characteristics of the product in detail, is also a skill for users to feel the picture.

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Doing campus marketing, there is nothing that a good copy can't solve, but the premise is excellent copy, so what is the standard of excellent copy? Bian Xiao, the all-media platform on campus, thinks there are too many arguments, but the following points are very important!

1, get a good title.

A good title can make your article get more hits. For example, many people prefer to follow the trend when shopping. If the product is suitable, you can use the celebrity's popularity to get a title, such as "Li Bingbing's favorite bag" and "Yang Mi's little white shoes". Of course, there is more than one way to get the title. Bian Xiao believes that you can record attractive titles and slowly find the law of getting them yourself.

Step 2 write down the beginning of the copy

At the beginning of writing a copy, we need to give users a straightforward foreshadowing, directly explain who you are and what you want to say, so that the audience can understand you and feel your authority and professionalism. We rely on the recommendation of people we trust to buy things. Only by establishing trust will it be conducive to the development of our later articles.

3. Establish emotional connection with users.

Grasp the details, gain insight into the life of the core users, write down the complaints and then use some actual performances to make users feel emotional. For example, I want to write an article about how college students achieve financial freedom. My core users are college students. The pain point of this article is that college students want to earn some pocket money in their spare time, but they don't know how to do it. Then we must provide the value they want according to their pain points.

4. Substitute the story into the product.

Storytelling is the most effective way to spread information. Commercial products have power only if they have stories. The purpose of writing a copy is to impress consumers. If you introduce the product directly from the beginning, would you like to buy it after reading it?

But if you express your products with stories, the core users will be brought into the story, moved by the story and actively buy them, which may spread more people through word of mouth.

Bian Xiao, an all-media platform on campus, believes that when we write a copy, we must look for parts that can resonate with core users, so that consumers can feel that this brand has improved my quality of life, and this product can really help me.