Commercial illustration design-how to draw illustrations,

The concept of commercial illustration. Features. Apply. Use. The qualities that commercial illustrators should possess. The concept of commercial illustration;

As the name implies, commercial illustration is an illustration with commercial value, which does not belong to the category of pure art. Commercial illustration can be defined as the commercial sale of digital works drawn by enterprises or products. The author gives up the ownership of the works and only retains the right of signature. Illustration is a form of commercial illustration, and there are other examples, such as advertising illustration, cartoon mascot design, publication illustration and animated video game scenes.

Characteristics of commercial illustrations:

Illustrations are images expressed by patterns. In line with the principle of unity of beauty and practicality, we strive to make lines and shapes clear and vivid, and make them convenient. Illustration is a universal language in the world, and its design is usually divided into characters, animals and commodity images in commercial applications.

The application of commercial illustrations;

Application in 1. diagram

Product structure decomposition diagram

Biological structure diagram

Architectural Renderings

other

2. Application in layout design

Text and illustrations

Pictures and illustrations

3. Application in poster design

4. Application in packaging design

Realistic expression technique

Cartoon expression technique

The role of decorative colors

The role of traditional cultural elements

5. Application in book design

Novel illustration

Illustrations of children's books

6. Application in computer games

7. Application in network media

web design

Software interface design

Mobile phone interface design

The use of commercial illustrations:

In the field of modern design, commercial illustration can be said to be the most expressive, which is closely related to painting art. Many expressions of commercial illustration are based on the expression of painting art. The marriage of commercial illustration and digital technology makes the former make great progress in exploring the diversity of expression methods or the depth and breadth of design theme, showing more unique artistic charm and thus more expressive. Commercial illustration is a promising industry, which is widely used in advertising, commodity packaging, newspapers, book binding, environmental art space, computer network and other fields. Various media have great demand for illustrations.

However, the service life of commercial illustrations is short. When a commodity or enterprise is updated, this subsidiary work will be declared extinct or terminated. From the scientific definition, the ending of commercial illustration seems a bit tragic, but on the other hand, the brilliance of commercial illustration in a short time is incomparable to artistic painting. Because commercial illustrations spread through advertising channels and have a wide coverage, the social attention rate is many times higher than that of artistic painting. For example, this digital illustration of yogurt packaging (pictured) attracted consumers to buy more than 1 billion in two years of market sales because of its exquisite picture. Imagine that this number will increase before the next product replaces it. How many art paintings can hundreds of millions of people see in two years? Such brilliance is unparalleled!

The qualities that commercial illustrators should possess;

Illustrators often draw illustrations for graphic designers or directly for magazines, newspapers and other media. They are generally professional illustrators or freelance artists, and have their own themes and painting styles like photographers. Their professional sensitivity and desire for new forms and tools have led many of them to use cg animation design tools to create illustrations. The software function of Cg animation makes their creative talent play a greater role. Whether it is simple or complex, whether it is traditional media effects, such as oil painting, watercolor, printmaking style or the endless new changes and new interests of digital graphics, it can be completed more conveniently and quickly. Digital photography is the latest development of photography. Photographers shoot objects with digital cameras or scan traditional positive films into computers through scanners, then adjust, combine and create new visual images on computer screens, and finally output positive films or negative films through film recorders. This new photography technology has completely changed the creative concept of photographic optical imaging, with digital graphics processing as the core, also known as' darkroom photography'. It blurs the boundaries between photographers, illustrators and graphic designers. Nowadays, as long as they are talented, they can complete all three tasks on the same computer.

How are the illustrations drawn? What's the name of this temple? Why do you want to learn software? Is it difficult?

Illustration is painted on paper, which is a traditional illustration painting method, using paper pigments and so on. This is what we usually call hand-drawn illustration, and learning software to draw illustration refers to graphic flat illustration, or board illustration, that is, drawing an illustration on the computer. Is it necessary to learn this form? Of course it is necessary. At present, online ordering of manuscripts basically requires drawing with graphic tablet, which is the mainstream demand in the current market because of its convenient modification and fast drawing efficiency. So it is necessary for everyone to draw an illustration through software. You can understand what the following board painting is about, and you will know why you need software to draw illustrations.

The popular understanding of board painting is to paint on the graphic tablet of electronic equipment, and the painting effect will be presented on the computer, and the traditional brush and paper will be replaced by ps software and sai software. As the product of scientific and technological progress, the board painting has obvious advantages of being very convenient for repeated modification and adjustment, which helps the painter to save a lot of time and energy. The board painting works are also easy to save, and there is basically no cost without pigments and paper. The following figure shows the effect of drawing on the tablet.

Two Ann's eyes are drying peppers, but it is difficult to know the design idea of the software.

Many friends will wonder, I know how to operate the software. Why do I feel weak when I go to paint and can't draw any decent works? These paintings are simply terrible. On the one hand, you are not skilled in the use of software. On the other hand, you didn't pass the software design thinking, and you didn't master the software from the real level. We usually say that learning things should start from two levels: Tao and technique, in which technique is the method and Tao is the thinking and foundation. Just like using the same seasoning, the dishes cooked by the chef are more fragrant than those cooked by us. This is that the chef has the thinking of cooking and knows how to use the matching seasonings to achieve the right state.

In order to help you improve the technical operation of illustration software, improve your design thinking and really improve your ability to control software, students can find a master teacher to learn, enrich themselves and broaden their horizons. He will broadcast the original painting course of board drawing illustration on the Internet for free at 8: 00 every night, and even many students with zero foundation like to listen to it, because the teacher's easy to understand is quite humorous, which will be a good guide for everyone's thinking improvement. Students who want to learn can go to Mr. Yu Rou's Wei Xin (homophonic): the first one is w9, and the last one is Kaka. Just combine the above two groups of letters in order.

Success in life is not without reason, and there is no success in heaven. Only by constantly learning, constantly cheering for yourself and replenishing energy can we really get rid of the clouds and see the light. Smart people will put things in other people's heads into their own heads to make themselves stronger.

Three kinds of commonly used computer illustration software.

1._S:

PS is recognized as the most powerful picture editing software, which is too bloated because of its powerful functions. The functions that a painter can use actually account for only a small part of its functions. Advantages are powerful deformation tools, layer styles, curve adjustment tools, etc. Of course, the disadvantages are obvious. First, many operations must be combined with keyboard shortcuts, and a large number of operations need to be re-entered after leaving the keyboard, which is really unfriendly to digital screen patients, and the software learning cost is high for outsiders. Secondly, after updating to 20 19CC, the long-awaited jitter correction (anti-slip) is still difficult to use, and color fusion is still uncomfortable. His powerful pen-making and popularity determine that most painters are in the ecology of PS, so PS is called the necessary software for image editing or production.

2.SAI2:

Note that it is SAI-2, which has completed earth-shaking changes on the basis of SAI, filled many shortcomings and perfectly inherited many advantages of the former. The lines are still smooth as silk, and the color fusion is still natural and touching. This is a painting software specially designed for painters. The key point is painting software, and PS is picture editing software. PS, the big brother, just did some painting functions when editing pictures.

3.CSP:

It is a drawing software with strong comic advantages. It has all the advantages of SAI and some functions of PS. Of course, even people with bloated PS have improved their work efficiency. The birth of this software really shows that only Japanese engineers can make software that really serves painters. It is the best choice for cartoonists and Japanese illustrators.

Summarize these three softwares:

(1)PS is good at thick painting, showing heavy and true texture and light and shadow, or using powerful brushes to imitate the texture of paper or cloth to start painting, and curve tools are also very easy to adjust the picture. Even if other painting software is used as the main tool, PS is needed as an auxiliary tool for the final adjustment of the manuscript, and the index is required to be ten stars. (main tool)

The advantage of SAI2 lies in the illustration of celluloid, with smooth lines and clear colors. Sai 2 is a pure and lovely little girl.

CSP, needless to say, the cartoonist must have chosen him.

Four _ still only milling S screen.

The two best apps on IPADiOS system: Procreate and ArtstudioPro.

Procreate is easy to learn, simple in layout and very friendly to beginners. At present, one of the best apps on the iPad, all my friends use this software by default. The biggest problem is that it can't import third-party brushes, so the old birds who are used to PS and SAI will inevitably feel a little frustrated.

ArtstudioPro is the closest software to PS on IPAD at present, which is very similar in layout design and functional layout. You can even directly import PS brushes and brush presets into the APP, and the default grouping is very sour. Even the anti-shake of this product perfectly inherits the chicken ribs of PS, but its deformation tool is not as imaginative as PS, and the delay of big brush is actually better than PS. If it is not in English, this product is undoubtedly the best APP on the IPAD at present, and there is no one. It is said that the Chinese version of ArtstudioPro will be launched soon, and Procreate has fainted from crying in the toilet. It is said that PS that is full of blood and not castrated will also log on to IPAD, and all the painting apps on iPad will cry together in the toilet.

What is illustration? What's the difference between illustrations and comics? The definition of "illustration" in Ci Hai is: "refers to pictures inserted in books and periodicals. Some are printed in the middle of the text, and some are inserted in the page to supplement the content of the text or appreciate art. "

With the development of modern society, the meaning of modern illustration has changed from a narrow concept in the past to a broad concept. "Illustration" is a picture inserted between words in newspapers, magazines, various publications or children's picture books that we usually read, all of which are called "illustrations".

Difference:

1, illustration requires a higher sense of reality, such as animation scene production, biological animal illustration organ production, general scene creation, general character image creation and so on. Generally speaking, illustrations tend to be created in a specific category.

2. Comics have many uses, such as anti-corruption propaganda comics, financial product propaganda comics and love story comics. , including magazines and newspapers. Therefore, comics are more widely used and embodied than illustrations.

3. Illustration is mainly based on painting, with the purpose of appreciation and auxiliary understanding. Most of the same series are single paintings and sets of paintings; Comics pay attention to the content, and the content itself is a work, which can independently express the complete meaning of a thing. The appearance form is basically a multi-frame mirror.

Extended data

Classification and production of illustrations

1. Photographic illustrations: Most photographic illustrations are made indoors, and the background needs to be manually arranged to set off the main body. If possible, you can use a slide background. Their advantage is that they can meet the requirements of advertising creativity regardless of time, place and climate.

2. Illustration of painting: The most commonly used method of illustration of painting is ink-jet printing, which is a painting method that uses the air transport of air compressor to put pigments into the pen. It is characterized by no brush strokes caused by ordinary painting, natural picture transition and high application value.

3. Three-dimensional illustration: The production method of three-dimensional illustration is: first, make a three-dimensional work according to the advertising creativity, and then make a photo for the poster advertising screen. Poster designers and illustrators not only require good graphic design ability, but also have a solid three-dimensional foundation.

reference data

-Illustration

-Comics