What impact will information and electronic technologies such as AR, VR, 3D car viewing, and virtual test drives have on the automotive marketing industry?

VR=virtual reality technology

Virtual reality technology is a computer simulation system that can create and experience a virtual world. It uses computers to generate a simulated environment and is a multi-source Information fusion, interactive three-dimensional dynamic vision and system simulation of entity behavior immerse users in the environment.

AR=Augmented Reality

Augmented Reality (AR) is a method that calculates the position and angle of camera images in real time and adds corresponding images, videos, 3D Model technology, the goal of this technology is to put the virtual world into the real world on the screen and interact with it. This technology was proposed in 1990. With the improvement of CPU computing power of portable electronic products, it is expected that the use of augmented reality will become more and more widespread.

3D

3D is the abbreviation of "3 Dimensions" in English. Chinese refers to three dimensions, three dimensions, and three coordinates, that is, length, width, and height. In other words, it is three-dimensional. 3D is the concept of space, which is a space composed of three axes: X, Y, and Z. It is relative to a plane (2D) with only length and width.

According to scientific conjecture, people originally live in a four-dimensional three-dimensional space (plus a time dimension). The world perceived by the eyes and body is three-dimensional (time is fictitious), and has Rich colors, gloss, surfaces, materials and other appearance textures, as well as ingenious and intricate internal structures and dynamic movement relationships in space and time; any of our original impulses to discover and create this world are three-dimensional.

The development of AR and VR technology will have a profound impact on the entire automotive industry. 4S stores use AR technology to introduce brands to the public in the most entertaining way; consumers can instantly feel the color change of the car and experience the vehicle in the most cost-effective way in a real scene.

In the future, you can use AR technology to abandon heavy paper manuals and view car assisted driving information on the front windshield; you can also use VR technology to learn car driving in the future, and judging from the current market, HTC VIVE The technology of equipment in this area is quite good, and the development is relatively diversified, and the prospects are relatively optimistic