Traditional Culture Encyclopedia - Photography and portraiture - 2022 Taobao Shop Artists' Annual Works Summary: 5 short essays.
2022 Taobao Shop Artists' Annual Works Summary: 5 short essays.
2022 Taobao Shop Artist's Annual Work Summary: 5 Essays (I) This is the second month that I joined this warm family, and this month is definitely not as easy as the first month, because besides being my own official website, I also started to be a Taobao Mall this month, and the requirements for work quality and efficiency have also improved. As I am in charge of graphic design, the requirements of my design task for the website have gradually increased, and the workload has gradually increased. I feel more and more motivated at work and the pressure has increased a lot!
First, try to break away from imitation and do original design:
I've been following my own ideas since I came into contact with the website advertising map. I will finish some tasks assigned by him on time every day. Every task is done with my own feelings according to my ideas and the style he wants. I thought it was over, but I never really thought about it. Is this the right style? How can you be a designer without your own ideas? But having your own ideas may not necessarily get everyone's affirmation. I tried to do what I thought, and finally I was asked to imitate other people's ideas. Why do people always think that other people's things are better than their own? It may be that my own ideas are not mature enough and comprehensive enough, so I am still learning from constant imitation and getting inspiration. I hope we can get rid of imitation slowly and make our own original design in the future, so that we can finally shout out confidently and boldly "We have been imitated, but we have never been surpassed"!
Second, the product picture problem:
At the weekly meeting, problems always appear: product problems. On the first day of the interview, Mr. Zou told me that the problem of baby pictures relative to wheat bags is too gray and has been difficult to solve. Personally, if you want to shoot a good P picture, first of all, the product shooting step should be done in place. I think the pictures of our products are a little better than before. It was a little overexposed before, but it is still a little exposed now. I always think our bags are too bright. Although we are "bright bags", it is not like this. Because the bag is too bright, PS can't adjust the real texture. There are some details about the P-diagram. Artists nowadays are very artistic and happy. Sometimes I will appreciate their P-pictures. I will praise them for their good work, but I will tell them directly that they are not good and advise them how to do it well.
Third, the model diagram problem:
Now the overall design effect of the shopping mall has probably taken shape, and the overall feeling is not bad. A special problem is model pictures. At present, the front picture of the bag on the website accounts for most of the home page, and there are only a few pictures of the model. As far as my personal online shopping habits are concerned, if I want to buy a product, I definitely want to see the effect of using it. After all, everything on the internet is virtual, but simply seeing the pictures of the products will definitely not satisfy me, and it will certainly not arouse my desire to buy. Therefore, I think the renderings and advertisements of goods are very important. We sell bags, and besides advertising pictures, it is very important for models to show pictures. With the model, you can better show the effect of Bao Butong angle, upper body effect, different back methods and so on. Model drawings can provide buyers with an imaginary space. Looking at the model diagram, you can imagine what effect it will have if you carry it on your back, thus making the buyer's confidence in the goods more practical.
I haven't taken model photos of bags in recent months, but I have before. But there has always been an obvious problem in the previous model pictures, that is, the background is too colorful and messy. Personally, I suggest that models take pictures without background. We don't shoot landscapes or models, but bags. The background without background can make the model fresher and the bag clear at a glance. I think it would be better to take pictures of models in the future. The movements and postures of models can be exaggerated a little, which should have a good effect, so that we who advertise pictures don't have to worry about finding model materials.
2022 Taobao Shop Artist's Annual Works Summary 5 Essays (Part II) Taobao Mall has entered its fourth month of operation. After four months of efforts by our team, the growth and development of the store is still optimistic. In the four months that we witnessed the birth, growth and development of the store together, there were successes and failures, but personally, I gained a lot. Really learned a lot of knowledge and learned a lot!
Experience the harvest as a whole, and you will probably be familiar with the operation process of Taobao Mall, from goods to decoration to customer service to packaging to logistics, as well as after-sales and in-store promotion. Although I am not proficient in the operation skills of the mall, I am not familiar with it, but it has laid the foundation for my future work in Taobao Mall.
From the experience of details, the post experience Taobao Mall, the artist and I, originally fresh graduates with zero experience, now have some experience in shop decoration, advertising pictures, baby pages and so on. But there is still a lot of room for improvement, and we need to continue to work hard! I am a perfectionist. I always pursue visual beauty in my design, and I often forget the purpose and focus of drawing. This still needs to be studied and improved by constantly referring to some successful examples.
Work attitude and experience of the flagship store team give me a sense of satisfaction. The unity and friendship between managers and teammates has changed from a strange colleague relationship to a close friend relationship. I feel that this team is very United, which gives me the passion and motivation to work and gives me a sense of satisfaction. Although I have emotions at work, I feel that I can always learn something from my post and need to treat it with a down-to-earth attitude.
There are also many rewarding experiences, such as advertising in shopping malls and participating in activities. By participating in activities, you can create explosions, introduce traffic and increase the total sales of stores. By participating in Taobao hard-wide activities, gold coin panning, through train activities, etc. These advertisements and activities not only brought us traffic, but also greatly increased sales. Before the activity, as an artist, I must complete the production of advertising pictures, the optimization of baby pages and related marketing with high quality and efficiency. During the activity, the customer service on day shift and night shift is busy, and the sales volume exceeds 100 at the end of the day, which shows the effect of participating in the activity.
However, various activities in shopping malls also have their disadvantages. Shopping malls that live by activities are always more practical than those with their own characteristics. Most Taobao malls are supported by smashing advertising activities, which are aimed at selling inventory, such as the sales of thousands of pieces in a few hours. However, participating in an activity does not mean that businesses must have profits, and examples of losing money can be seen everywhere. Therefore, the work in the early stage of the store is very important, including setting up that promotional product, promotional price, promotional map design, activity map design, and how to relate sales. And it may be a failure.
Joining the team is accidental, and joining the team is lucky. Thank you very much for giving me such an opportunity to enter a new team, re-inject team energy and open up new development space. I have always believed this sentence: "The stage is as big as the heart". I hope that in the future, my heart is as big as the world, and my stage is the world! In fact, I am not afraid of hard work. What I am afraid of is the lack of passion, because it lacks motivation, thinking and ideas. Above survival, under life; Look at the present and look at the future.
2022 Taobao Shop Artist Annual Work Summary Model essay short 5 (Part 3) There is a lot of work in the society, and for our students who study design, work is also a road of millions. When countless paths are intertwined, we will get lost and stand at the intersection of roads. I don't know which way to choose, because I don't know which way to reach my destination, and I don't know what my purpose is. Just pick one. There are more people on the road, and more people know what to look at, only to find that this road is really suitable for you. My heart suddenly enlightened.
The short one-month career really influenced me a lot. Start thinking, seeking, understanding, appreciating, evaluating and expressing people, things and things around you.
Just like I spent two days making an effect drawing, others often only see the finished product.
And this is not the most important thing, the most important thing is the creative process that others have not experienced but I cherish. Perhaps this process is far from being called creation, but I will try my best.
Let me talk about my personal feelings about this month's career.
First, the work content:
1. Overall work: My job is to design the main picture, product descriptions and product shelves, and design different styles of descriptions according to different products.
2. Tasks to be completed in the work:
As a Taobao editor, in addition to the necessary software such as ai, ps and cdr, you should also be familiar with color matching and have a preliminary understanding of web page codes.
Second, the workflow:
When I first came to the company, I made a simple product shelf, optimization and product description. Let me tell you what I did this week. Thinking about color matching and composition: after understanding the whole product content, what we should think about now is the color and specific composition of the work. First, draw a sketch with strokes, or you can conceive it directly in your mind.
Colors should be lively, healthy and tense.
Looking for materials: In fact, the quantity of materials is always greater than the quality. I can easily download a lot of materials, but I seldom use them. If you like to collect pictures, please pay attention to classification. The classification of materials is the key to offline storage of materials. When looking for material, remember to specify the style and type of pictures needed to shorten the search time.
Start design: design is the most time-consuming. Sometimes, all the materials originally found in design are not used, or even all of them are not used. So I designed it first, and I'll find it when I want to use it.
Clipping: Clipping after all the descriptive pictures are done. Cutting the picture is actually turning the effect picture into several low-resolution pictures.
Complete:
My task was basically completed at this point, and then the product was put on the shelves. In the process of putting on the shelves, we must pay attention to whether the choice of each option is correct. In short, it is good to carefully certify the points.
After working for a month, I always want to find something else after getting more and more familiar with everything. Every day, I will go to different styles of Taobao pet shops, observe their brilliance, and then constantly strengthen my professionalism.
Work is an important part of people's lives, whether it is negative or positive, it will bring people different feelings.
So I won't let myself be troubled by troubles, difficulties and pressures at work, make my work emotional and make my life emotional. When I encounter difficulties, I will actually look at the problem with my usual mentality and tell myself to be a man before doing anything.
2022 Taobao Shop Artist's Annual Work Summary (Chapter 4) It's really hard to be an artist in Taobao. Although the salary is high, the pay is equally high. I finally resigned today, okay! Don't embarrass yourself any more, because I'm not happy at all. Designers have graduated for a year, and I gradually find that design is sometimes a helpless profession. Maybe my skills are not good enough! But even the best technology is sometimes helpless. Actually, it's nothing, just a little thing in life. The company's e-commerce department is a mess. In fact, many times I know a lot of questions, but I just don't want to bring them up.
Why? Because if you bring it up here, you have a problem with the boss. All right! I don't know. Forget it. I remember that in my previous company, my boss told me that we should have our own ideas at work, where he would ask for your advice, and he would accept the good and tell you the bad, but he was never a freak. But in some companies, just follow Ben. No, boss and Ben won't listen to you. Just graduated from society for a year, and slowly saw the cruelty of society. Maybe I can't tell how the society is, maybe I'm not competent enough! Hehe ... Fortunately, I have been working hard since I came out of the society, and now my salary is increasing. I think I should be happy! Think about how difficult it was to find a job when I first left school. Many college students are aware of it, so those are nothing.
What I really want to talk about tonight is the position of Taobao art designer. Of course, I may often encounter this situation in my career. Why do I want to leave this company? The reason is very simple, because the responsibility of sales basically falls on artists. I think there is still some pressure. Because the manager doesn't know anything, he was transferred from other departments and is a red man around the boss. I am the most criticized in the whole department, saying that I am not doing well and have no performance! What I want to say is that although my design ability is not very good, it will not be so bad.
Think about the bad photos taken by the photographer in the early stage and ask me to fix them later. You think PS is really omnipotent. Of course, some of them can be repaired very well, but it takes a lot of time, but I, an artist, have to decorate so many stores and change them in a few days after the renovation. Of course, I also know to change it, but don't be so secret! In fact, these are nothing. The most unhappy thing is that I made the design, and I didn't give any conditions when I designed it. I designed and showed it to him. I can't say a word. Of course, it doesn't matter once or twice, but I've been here for two months, and you often say so. Do you think I'll be happy to hear it? There is no communication at all. How can design work without communication? No matter how skilled you are, you can't do it.
I'm not happy to resign today, to be honest! That's it anyway! Of course you will be angry at work, but don't be so stiff because of a little thing. Of course, you are my boss, boss. I have nothing to say. But think about it, are there still fewer people coming and going from this e-commerce? Like running water. Business is bad. Maybe I talk too much and have no right to say this, because you are the boss, boss. Much better than me.
Frustration in life should be a good thing, so I will work harder and come on 20xx!
2022 Taobao Shop Artist's Annual Work Summary: 5 (5) Time flies, and 20xx years have passed in an instant.
After 1 years of hard work, our e-commerce team in the new world has been growing. Personally, I feel I have gained a lot and learned a lot! Now I have some experience in shop decoration, advertising pictures, baby pages and other production, but there is still a lot of room for improvement, and I need to continue my efforts! In design, the purpose and main points of drawing are often forgotten, which still needs to be studied and improved by constantly referring to some successful examples.
Art experience: it is said that art is the soul of a shop, and a good picture is worth a thousand words. To do a good job, we should describe it truthfully, so we should be one of the positions that know the product best, and we should constantly learn to do a good job in product pictures:
1, artists need to fully understand the features, selling points, advantages, etc. Products (which require a lot of work in the early stage of copywriting) can really make high-conversion pictures.
2. Before making the process, home page and detailed map, there should be a process information, which should show what to do in each position of all products, which are public parts and which are activities, so as to unify all products, but at the same time highlight their own advantages.
3. Write a slogan first. Each product highlights its own characteristics, focusing on the characteristics of each product. Let customers follow their own ideas, and then we can really achieve high conversion rate.
4. The photos must be clear and bright. Unclear photos give people a feeling of beauty and sincerity. Buyers have doubts about the goods, and the pictures that need people to guess the texture and details fail half the time. When taking pictures, the light must be good, and try not to use light to cast color.
5. The product pictures are all the same, will it annoy customers? Reasonable collocation, make the finishing point. The pictures taken by digital photos are all gray, so it is necessary to improve the brightness moderately, but don't over-PS, we must maintain the realism of the goods, and it is best to have beautiful pictures at the same time. 6。 Pictures should be rich and comprehensive. A picture can't explain the problem. You can use several pictures. Show all the most special places of the baby, and it is best to show pictures directly in the baby details.
There are also advertisements, participation in activities and so on. By participating in activities, you can create explosions, introduce traffic, and increase the total sales of stores. Not only does it bring us traffic, but it also greatly increases sales by participating in one-hour episodes, sightseeing, daily specials, through trains and other activities.
Before the activity, as an artist, I must complete the production of advertising pictures, the optimization of baby pages and related marketing with high quality and efficiency. Most Taobao malls are supported by smashing advertising activities, which are aimed at selling inventory, such as the sales of thousands of pieces in a few hours. However, participating in an activity does not mean that businesses must have profits, and examples of losing money can be seen everywhere. Therefore, the work in the early stage of the store is very important, including setting up that promotional product, promotional price, promotional map design, activity map design, and how to relate sales. And it may be a failure.
Entering the new world is accidental and lucky. Thank you very much for giving me such an opportunity. To sum up: within the scope of my duties, I will actively think, constantly improve my work skills and improve my comprehensive ability!
As the saying goes: only experience can grow. Work is an important part of people's lives. When encountering difficulties, you should actually look at the problem with a normal heart and warn yourself to be a man before doing anything.
There is nothing perfect in the world, and everyone has shortcomings. Once you have more work, you are prone to anxiety and carelessness. When you encounter design problems, communicate with colleagues and peers in time, ask them for advice, learn from each other's strengths and complete the task together. Actively listen to their opinions and suggestions when communicating; Constantly study hard to improve yourself; Understand the needs in time and constantly modify your design works according to the requirements of the leaders.
After the baptism of time, my professional skills and development will be improved. I believe that I will make up for these shortcomings in my future work, strive to improve my skills and improve my work, and do my bit for the development of the company! Every post will have problems of one kind or another, and every post will be a little bitter, but as long as we are in the right direction, have a positive attitude and do a good job in front of us, I believe it will be sunny in the near future.
It doesn't matter what you did yesterday, what matters is what you did today and what you will do tomorrow. Come on! Finally, thank you for your careful guidance. I will definitely work with a positive and enthusiastic attitude.
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