Kim Go Eun and Julie both started to wear high-quality and affordable clothing brands.

Fast fashion is accelerating change, and the performance of giant Zara is not good. Zara official website recently quietly deleted TRF girls' product line after somehow closing all stores in Wuhan at the end of last year. Obviously, it has begun to adapt to market changes through a series of measures.

? Mai Davika wears zara shirt+miniskirt.

At the moment when fast fashion is generally facing the cold winter, Uniqlo has bucked the trend and its sales volume has increased year after year, becoming the biggest winner.

Uniqlo X Ines De La Fressange

In addition to the high "cost performance" of the classic basic models, Uniqlo's joint series with well-known IP and big-name designers has also embarked on a unique road of its own.

Obviously, after fixing their own dress style, brands with better design and texture and lasting for several years are increasingly favored by consumers. In the confrontation between fast fashion and slow classic, slow classic brands with good quality, long use time and not too fast out of date have gradually gained the upper hand.

Kim Go Eun attended Uniqlo activities.

What I want to share with you today are several affordable and textured brands, including COS, Massimo-Dutti, which are familiar to everyone, and the smaller Everlane. I recommend some items that may not be very eye-catching but are actually amazing. Cost-effective 100%, you must not miss it!

Nini from Uniqlo

Everlane

A conscience niche brand with transparent price.

If fast fashion has antonyms, it is probably the brand "Everlane". Everlane focuses on basic models and is known as high-end Uniqlo in North America. The product update speed is extremely slow. But it is precisely because of this that every new product will be out of stock soon, because the brand concept is that the clothing launched will not be outdated for consumers to wear for ten years.

As a representative of medium price and high quality, Everlane has captured a large number of celebrity fans in Europe and America. Angelina Jolie is a big fan of Everlane and is often photographed wearing Everlane shoes. Simple design has become the finishing touch of elegant woman Look; Megan from Everlane also wears a pair of red ones.

Julie and Megan are wearing the same shoes as Avram.

Everlane insists on never giving discounts for ten thousand years and provides people with low-priced and high-quality clothes by getting rid of middlemen.

Everlane cashmere cardigan suit

Commodity prices are also highly transparent. Cost allocation of each item, including raw materials, labor costs, tariffs, freight, etc. , will be published on the website, so that consumers can clearly know which link the money has fallen into. It can be said that it is very "bold".

Moreover, Everlane is more suitable for the public in the choice of models, and has long since stopped pursuing perfect figure. You can see official website. Models with different skin colors and different body shapes can still wear beautiful and textured basic models.

Everlane regards design as an iterative process, and each product release is only a stage of continuous development. From shoes to basic T-shirts, coats and jeans, if necessary, we can completely close our eyes and put their products in our pockets, which is comfortable and classic with a sense of detail design, without worrying about the risk of obsolescence.

The "slow classic" strategy makes many explosive products of Everlane often out of stock, and many products have a waiting list of 20,000 to 30,000 before they are sold.

because

COS's all-H& is a collection of styles, but many of the high-end line brands under H & ampM Group are basic models. It is these neat tailoring and conscientious fabrics that make COS win fans' votes. The design is simple, but there are many small details.

COS wearing the upper body will take care of you very comfortably, but it won't make you look "tattered", but it will give you a sense of formality.

The difference between minimalist design and perfunctory design is that all seemingly casual details, from the shape of clothes and trousers, are just right, which is the best effect that designers can achieve after repeated verification.

COS bags are also surprising. Although it is not a brand that specializes in leather goods, the current fashion trend is get (such as big-name underarm bags), which has a brilliant place.

Early spring is warm and cold, which is a good time to wear trench coats and sweaters. At this time, a COS cashmere/wool sweater is very good, and the advantages of skin-friendly feeling must be praised, and it is warm enough.

Whether you are fashionable or not, you can't save money on basic models. COS is worth starting with, and it doesn't take much thought. Even gorgeous colors are elegant, well matched and generous.

& Other stories

& Other stories, like COS, are all h &；; High-end line brand under M Group. If a girl wearing COS yearns for a sober and alienated style, she likes &; Girls in other stories must be obsessed with French romance.

The latest series of other stories of Paris Studio

& Other stories exude a quiet literary atmosphere from products to store images and official website style. You can find your favorite items when you wear them everyday or on vacation. No wonder fashion bloggers in Europe and America love it, and fashion girls in China have also been planted with grass.

Kim Sedenstick is wearing &; Other stories purple sweater

From young Hollywood stars Emma Roberts and Dakota Johnson to British Princess Kate, they all experienced street shooting and private server activities last year. The clothing of other stories shows the degree of their popularity.

& The clothes in other stories are not gaudy, and there is also a kind of naturalistic lazy beauty while cutting the atmosphere, and the matching gas field does not lose big names.

Retro French cardigans and small shoulder pads sweaters that can't be missed this year can perfectly cover the butterfly's arm. Other storytellers are cost-effective!

Compared with COS,&; Other stories focus more on women's wardrobes, focusing on more diverse fashion inspiration and creativity. The products come from design studios in Paris, Los Angeles and Stockholm, and there is always a style that pokes you!

Massimo Doutie

Massimo Dutti, a Spanish fashion brand, was founded in 1985 and started with men's wear. 199 1 was acquired by Inditex Group, one of the four largest fashion retail groups in the world. Massimo Dutti, as a brand of ZARA, has a sense of distance from its name.

Compared with Zara, Massimo Dutti's design is obviously more mature, more business-oriented, and very suitable for commuting. Spanish Queen letizia, who is especially suitable for professional women, often wears it.

Massimo Dutti's main color is very delicate, and the color inspiration extracted from nature, such as brown, ensures the brand's sense of high quality and magnifies the label of independence and truthfulness.

However, Massimo Dutti is a European version, with large size and long sleeves. Many styles are suitable for tall fairies. Spring and summer suggest starting with linen suits and shirts. The material is good and the design is good. The overall feeling is casual and comfortable, and it looks expensive.

Massimo Dutti's leather accessories also continue the same style, and the style of shoes has a taste of shoes made by Italian craftsmen; The bag is classic in design, light in shape, and exudes a simple and modern atmosphere from style to color and feel.

No wonder everyone who knows Massimo Dutti will mention that their family's cortex is good.

Massimo Dutti will have a discount at the end of summer and winter, but you have to work hard, and the popular models will soon be short of sizes.

fewer/ lesser

Less is a niche brand of Jiangnan cloth, and it is also very simple, but the detail design is excellent, especially like to use waist seal, which is one of its essential items, and many clothes can be matched.

The color is also light and pure, but richer, which can be said to be the perfect commuter dress. Less brand positioning is also an elegant lifestyle brand displayed by modern professional women.

It's also good to have fewer shoes and boots, which are the kind of single items that are very eye-catching. Use less clothes of the same brand to strengthen the style. Let's look at some pictures. The design conforms to the tonality of few brands, and the price is better than many brands specializing in shoes and boots.

The above is today's sharing, hoping to give you some inspiration. After all, the "seasonal" clothes and shoes can only be exchanged for a temporary freshness, and good fabrics and careful design+version will make people cherish it. In basic investment, everyone must learn to identify!