Analysis on the Root of Piggy Peggy's Red Burst

Piggy Peggy has a very accurate grasp of the child's psychological characteristics and acceptance.

The picture is simple: stick figure, thick lines, large color blocks, probably no more than 20 commonly used colors, and the paradigm is fixed. For example, Peggy always wears red clothes, and George always wears blue clothes, which is highly recognizable. Picasso's painting style, coupled with the bright and warm almond cake color, makes children immersed in the story.

Social scene: In addition to going home and going to kindergarten, children will also visit relatives, visit neighbors and interact with friends. When encountering problems, they need to consult professionals to simulate various social relations in reality. At the same time, every adult should work. Mother pig is a self-doubter and father is an engineer. Unlike the previous animated characters, they all look very idle. Access locations are also common in reality. These can let children get in touch with real rules while watching animation.

Character typicality: matching the typical characteristics of different age groups. Animation covers preschool characters aged 2-7, such as George 2, page 5 and cousins 6-7. Every character has the typical characteristics of his time. It can be said that the character model analysis is very accurate. Secondly, every character, children and adults have portrayed some small shortcomings, which were not completely overcome immediately after being troubled and taught. This authenticity enriches the characters.

Lines: Words are spoken everyday, without complicated long sentences and exaggerated tone. Occasionally, a difficult word or sentence will be explained immediately and used in the next scene. It is not only convenient for children to understand, but also allows children to learn something.

Positive theme: no violence, fully let children understand family and friendship, and advocate the values that everyone agrees with.

It is precisely because of these characteristics that not only children love watching, but also parents who accompany them have been inspired by parenting. Piggy Peggy laid a good foundation for the children's parents. After Peggy's animation was broadcast on CCTV, the ratings quickly ranked first. It is estimated that Peggy Piglet has tens of billions of markets in children's market.

Starting from 20 16, the official launch of Yan Wen, and the creation of topics on platforms such as Tik Tok and Weibo, gave Peggy the atmosphere of "social person". As a result, Peggy's image was turned crazy on social networks and was liked by a large number of adults. After becoming popular, the government quickly authorized the realization and launched many derivatives (books, toys, snacks, clothing, plush products, etc.). ), and cooperated with the star V to wear Page products, and Page successfully conquered the adult market. According to statistics, its animation broadcast volume is 65.438+0 billion per month, and its peripheral products are selling well, creating a retail sales of 65.438+0.2 billion dollars a year, and the estimated income in 2020 is 65.438+0.2 billion yuan (global). Page's popularity in the adult market caters to the rebellious psychology of adults on the one hand, and it is also inseparable from official help.