Cultural Brand of Song Lei International Cultural and Creative Industry Group

Song Lei Culture Group insists on high starting point planning, high standard implementation and high efficiency promotion, and takes the investment and operation of original musicals as the main project to enter the cultural industry. In 2005, Song Lei Cultural Group invested heavily to build the first musical industry platform in China, and established the first professional song and dance troupe approved by the cultural administrative department in China-Butterfly Dance Song and Dance Troupe, and trained and established an international musical production, operation and management team. Over the years, Song Lei Cultural Group has created and rehearsed a number of original musicals with national characteristics, the spirit of the times and world-class artistic standards by virtue of brand-new creative concepts and models, superior hardware foundation and conditions, and good talent accumulation and creative atmosphere, realizing a historic leap from "Made in China" to "Created in China" and establishing a unique brand image at home and abroad.

Butterfly is the first original musical produced by Song Lei Cultural Group in China in recent years, with a total investment of over 60 million yuan. Based on the well-known love story of butterfly lovers in China, the play was jointly created by the top domestic musical creators and the world-famous drama Notre Dame. The drama has absorbed the essence of western musicals in arrangement and dance beauty, with distinctive characters and ups and downs of the story, which makes the whole musical realize the perfect integration of China traditional excellent culture, internationalization and sense of the times.

In September, 2007, "Butterfly" made its world premiere in poly theatre, and immediately caused a great sensation in the domestic and foreign industries. The play fills the blank of China's original musical, creating the "five firsts" of China's musical: creating the first world-class musical masterpiece in China; Created the first international music creation team in China; Established the first professional song and dance troupe in China; Created the first mode of introducing "script doctor" to participate in creation in China; Build the first domestic music industry platform.

Butterfly is a milestone in the development of China's musical art and a brand-new step for China's musical to enter the international stage! As of September, 20 10, the drama Butterfly has toured more than 200 times at home and abroad in the past three years, with an audience of over170,000.

Falling in love with Teresa Teng is another original musical after Butterfly, and it is also the only stage art work authorized by Taiwan Teresa Teng Cultural and Educational Foundation. The play is composed of an international team of Chinese, American and Canadian artistic elites, with more than 30 classic golden songs by Teresa Teng, the most famous female singer in China, as the main musical elements, which took three years to create. On February 30th, 2065438+0010, Falling in Love with Teresa Teng premiered at the Grand Theatre of Hong Kong Cultural Center, which became a cultural event that caused a sensation in Hong Kong. 20 1 1 In August, this drama participated in the "201/Beijing New Drama Exhibition" hosted by the Propaganda Department of Beijing Municipal Committee and Municipal Bureau of Culture to celebrate the 90th anniversary of the founding of the Party, and won unanimous praise from leaders and experts of Beijing Municipal Committee and Municipal Government. In September, he represented Beijing in the "20 1 1 Beijing-Taiwan Cultural Festival" held in Taipei, which resonated with compatriots in Taiwan Province Province and was called a rare rich cultural feast by local media in recent decades, which promoted the harmonious integration of cross-strait cultures.

At present, the play has been performed for more than 60 times at home and abroad, which has been widely concerned and praised by the audience and the media.

Song Lei Cultural Group will release the third original musical "Ace Game" in the end of 10, 20165438. For the first time, the play perfectly combines magic with drama, music and dance elements, which is undoubtedly a catalyst in the just-started domestic musical market. At present, the crew has moved to Tangxia, Dongguan, and is in the final stage of synthesis. The play is scheduled to enter Broadway in 20 12, which will become the "touchstone" for China's original musical to enter the international market and enter the Broadway stage.

While maintaining its original repertoire, Oriental Song Lei Theatre under the Group is expected to be completed and put into use by the end of 20 1 1, where the musical "Ace Game" will be premiered and staged for a long time. The theater is located in the East Second Ring Road, Dongcheng District, Beijing, with a total area of 8,000 square meters, 1500 seats. It is divided into two parts: the lobby on the first floor and the balcony on the second floor, which can be competent for world-class music performances. Oriental Song Lei Theatre will fill the gap in the performance places of professional musicals in Beijing, provide professional on-the-spot performance places for China original musicals, and let a number of outstanding original musicals with China characteristics be presented to the audience in the theater, thus realizing the development vision of "China original musicals cultivation and promotion base".

In the field of original musicals, Song Lei Cultural Group "dares to be the first in the world" and is committed to creating "Broadway in China". Through the creation and operation of several excellent musicals, such as Butterfly and Falling in Love with Teresa Teng, Song Lei Cultural Group has successfully pushed China's original musicals to the international stage, achieved good economic and social benefits, and promoted the development of China's original musicals. Kong Mei. Com is an Internet brand owned by Song Lei Feimler Network Culture Communication Co., Ltd. .. 20 10. On August 28th, Meikong.com was officially launched, becoming the only online platform dedicated to cultural and artistic industries in China.

The innovative network model of US Air Network helps newcomers in the cultural and artistic industries to develop. Through online and offline professional "channels", professional institutions can connect newcomers and provide them with a set of professional services of exploration, training, packaging, promotion and recommendation, so that newcomers can get closer to their dreams.

Kong Mei. Com has become a vertical gathering place for leading professionals in the cultural and artistic industries in China, involving eight major cultural and artistic industries, including: photography modeling, modeling, design/illustration, actor/host, music, film/TV, advertising/media, art, and more subdivided 152 occupations.

At present, US Air Network has nearly 6.5438+0.3 million members, and has held talent recruitment activities for more than 20 film and television works and TV columns, such as If You Are the One 2, The First Season of China's Got Talent, Hello, Sir. At the same time, it also holds promotional activities for brands such as clothing and cosmetics and major shopping malls, which has been recognized and favored by many industry organizations such as fashion, entertainment and art, and its influence in the industry is growing. Song Lei Culture Group has gathered a group of senior animation talents from Chinese mainland, Taiwan Province, Hongkong, Japanese and other countries, formed an international animation professional team, and designed and created a number of work cases. At present, the team has provided animation technical support and animation authorization for large-scale literary films such as "My hometown is beyond the Great Wall" and "See the Legend of the White Snake". Design animated images and write animated stories for companies such as Love Multicultural Records and Cool Dog; He has successively won ACM International Silver Award and Plot Comic Design Award, and has been shortlisted for large-scale international index film festivals such as Annecy.

Song Lei Animation Team will also cooperate with South Korean Samsung SDS to build the largest online learning platform in Asia-Song Lei Online Training College. This project covers excellent courses in China and South Korea, including series, games, animation, online test questions and online analysis. It is planned to go online after 20 12.

In addition, the Group has also developed a forward-looking, high value-added and sustainable game industry, and its Song Lei team has established a highly competitive online game entertainment platform "Game Road" in China; On September 20 10, Shanghai Song Lei co., Ltd. cooperated with South Korea to introduce the online game "Secret Service Team 2", which was officially launched on June 2010/0, ranking among the top online games. In the future, the company will continue to launch more excellent large-scale game products for large-scale network marketing promotion. From June 5, 2008 to 2008 10, Kuaizhong became a close partner of Song Lei Cultural Group. Song Lei Fast Chinese International Cultural Communication Co., Ltd. became the trademark and intellectual property holder of the "Fast Chinese" education brand.

Since its establishment, Song Lei Express has been adhering to the concept of "building a bridge between Chinese and foreign cultures and spreading the essence of Chinese culture", building a brand of teaching Chinese as a foreign language with independent intellectual property rights, and gradually developing into an industrial base of language, culture and education in China integrating R&D, training, publishing, marketing and service. At present, the breakthrough listening and speaking teaching method and innovative curriculum system created by Song Lei Express Chinese have been well received by all walks of life. Song Lei Yuntong Chinese Education and Training Center provides high-quality and efficient training course system, supporting teaching materials system and teacher training system for Chinese training institutions around the world, and has sent hundreds of Chinese teachers with rich teaching experience and solid professional knowledge to major training institutions and colleges at home and abroad.

Song Lei Express Chinese will continue to speed up the establishment of domestic direct schools and folk culture study tour experience bases. At the same time, on the basis of doing a good job in Asian markets such as South Korea and Japan, we will further explore European and American markets, cooperate with overseas cultural centers of the Ministry of Culture, the SCO and other institutions, and actively promote overseas Chinese teaching. 20 1 1 10 In June, the first SCO "Fast Chinese" class was completed.

At present, Song Lei Culture Group has a number of subsidiaries, including Butterfly Dance Troupe, Oriental Song Lei Music Development Co., Ltd., Song Lei Feimler Network Culture Communication Co., Ltd., Song Lei Shiwan Media Technology Co., Ltd., Song Lei Film and Television Technology Culture Communication Co., Ltd., Song Lei Aauto Quicker Chinese International Culture Communication Co., Ltd., Shanghai Song Lei Culture Communication Co., Ltd., Hong Kong Songlei Media Co., Ltd., Songlei Painting and Calligraphy Institute and other companies have made achievements in their respective fields and formed a good brand effect.

The Twelfth Five-Year Plan puts forward "vigorously promoting cultural industry to become a pillar industry of the national economy", and the Sixth Plenary Session of the Seventeenth Central Committee of the Communist Party of China puts forward the grand strategy of "strengthening national cultural soft power, promoting Chinese culture and striving to build a socialist cultural power". Focusing on the historical mission and the long-term goal of future development, Song Lei Cultural Group will take this opportunity to adhere to the development trend of "multi-integration and internationalization", further tap its own potential, accelerate the pace of market-oriented operation, create more cultural products, and make new contributions to strengthening the national cultural soft power, international competitiveness and cultivating cultural and economic growth points.