Please list 3 key Nike products that you know and their respective characteristics?

Those who have a superficial understanding of Nike will also know that in addition to the company's eponymous brand, the other most important brand asset is Jumpman, which is the "Jordan" in most people's minds.

In fact, this logo has also encountered a more difficult lawsuit. The reason is that Jacobus Rentmeester, a freelance photographer hired at the time, believed that the Jumpman logo exceeded the scope of the authorization of his photography works. Interested readers can find relevant news.

Of course, many consumers may not be able to distinguish the relationship between Jumpman and Jordan Wings logos. Air Jordan's wing logo was born earlier. There was no Jumpman when the AJ we often say first appeared. The wing logo was born in 1985 and the Jumpman did not appear until 1988. The latter was born to prevent the former from being too complex and unfavorable for use in various occasions. Currently, the wings logo is only related to Air Jordan, the core basketball shoe product, while Jumpman leads the Jordan brand.

When it comes to Michael Jordan, it is natural to think of the personal icons of so many elite athletes under Nike. Even though Nike has so many sports elites and everyone has seen countless personal icons, it must be clear that no one is comparable to Michael Jordan. MJ is a brand, while others call it a personal logo at most. Even LeBron James, who has the opportunity to compete with MJ in court dominance, falls into the latter category. LeBron James's personal logo has gone through several generations of changes (only 3 are shown here, but there are actually at least two more). It can be said that the many changes are precisely due to the lack of strong recognition. Among the three commonly used logos here, the important element is the crown representing the king.

Let’s show some well-known players in the basketball field. Anfernee Hardaway's "Penny Hardaway" on-court performance may not be familiar to many young readers of this article. The 1 Cent logo may be a way for sneakerheads to distinguish between "spray" and "bubble".

Most of the new generation of basketball fans will recognize Kobe Bryant. The earliest "Kobe" logo was his signature, but it was soon replaced by a graphic logo.

This figure has "K" on both sides. Why do I always have a subconscious mind that implies a similar pattern?