Help me write the opening report of my graduation thesis.

Network marketing strategy based on online consumers' purchasing motivation: most online consumers are young netizens with high education living in big cities. These online consumers have a wide range of interests, whether they are interested in news, stock market or online entertainment, and they are never tired of curiosity in unknown fields. Their purchase motives are mainly reflected in the following two aspects. 1. 1 Interest Internet consumers are keen on network roaming and have great interest in network activities. This interest mainly comes from two internal driving forces: the internal driving force of exploration and the internal driving force of success. People explore secrets out of curiosity and drive themselves to search down the clues provided by the network, hoping to find out the results that meet their expectations, and sometimes even become addicted. At the same time, people get the satisfaction of success by searching, storing and using the information they need on the Internet. When making a purchase, online consumers may pay attention to and buy related products because of their interest. Therefore, enterprises should not only provide consumers with information about their products and services, but also provide information that other consumers are interested in to attract consumers' attention. For example, websites selling digital cameras not only introduce the product configuration, performance and price of digital cameras, but also provide photography knowledge for consumers; In the network marketing of books, we not only introduce the contents of books, but also provide relevant book reviews. In the function settings of the website, you should start from ......